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Paid social media’s place in your marketing strategy

Independent Banker

Using Google search intent data to uncover consumers in a community bank’s market who are preparing for a major purchase, expanding their family or searching for a new home enables that bank to optimize its paid advertising so it gets results. Paid social represents one component of a digital marketing strategy.

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Don’t worry about training your staff and having them leave – worry about not training them and having them stay

Long Lasting Ideas

I’ve written before about the need for financial institutions to train their sales associates. Continue reading Don’t worry about training your staff and having them leave – worry about not training them and having them stay at Bank Marketing Strategy + Ideas. But as we all know, those days are over.

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Can Business Users Easily Build Bots Using RPA Tools?

Perficient

As the automation industry continues to make inroads into the C-suite, there has been a paradigm shift in the hyper-automation go-to-market strategy for several of the leading automation platforms. experience building macros) will do well in building bots with the right training and guidance. Not all RPA platforms are alike.

Tools 309
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Visual Storytelling: Create Meaningful Gifs

Perficient

For our second installment of the Visual Storytelling series, let’s examine how creating and using gifs can enhance your message and impact your marketing strategy. The sweet spot between images and video, gifs are an easy way to connect directly with your audience. How to Pronounce Gif.

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Amazon Promotes Shopping Assistant With Credit On Prime Day

PYMNTS

The data can potentially provide the retailer with insights into how to hone marketing strategies and stamp out rivals. Electronic Frontier Foundation Technologist Bennett Cyphers said, according to the report, “This data is often used for training machine learning models to do better ad targeting. But in the U.S.,

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4 Ways Chatbots Can Improve the Car Buying and Ownership Experience

Perficient

Typical escalation scenarios include: after a chatbot tries three to times unsuccessfully to answer a question, when the customer asks specifically to talk to a human or the consumer asks a question the bot is not trained for. When escalating to a human, a best practice is to keep consumers in channel they are currently engaged in (i.e.,

Strategy 409
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Using EOS in Banking – A New Operating System

South State Correspondent

What is our (high-level) marketing strategy? Processes aid in training and provide uniformity in services while reducing risk. A clear EOS mission allows all employees and board members to answer the following eight questions: What are our core values? What is our core Focus? What is our ten-year target?