Pinterest Unveils Promoted Video Tool
JUNE 1, 2018
Advancing its advertising efforts, Pinterest said that it plans to offer a promoted video tool, which allows marketers to gain more real estate than the platform’s typical grid-style layout, TechCrunch reported. Beyond the video tool, Pinterest also said it hired Mike Chuthakieo for the role of industry sales lead and Tina Pukonen for the role of entertainment strategist. The news comes as Pinterest is expanding its Shopping Ads tool to reach hundreds of marketers and advertisers.