Can Spotify And Metallica Localize Live Shows With Big Data?
JULY 31, 2018
Variations of those scenarios are numerous, of course, but perhaps that gives some idea of the potential importance of a new data-backed set list endeavor involving Spotify and Metallica. Spotify digital data will help Metallica tailor its set lists for specific shows, an attempt to appeal more precisely to local audiences that — even in this age of apparent homogeneity — might have slightly different tastes than concert-goers a few hundred miles away. Spotify Data Thinking.