Independent Banker

DECEMBER 31, 2021

As social media platforms tinker with their algorithms, marketing experts say one trend is clear: Paid social campaigns are becoming increasingly necessary to cut through the noise and reach customers. Social media has made it easier for community banks to nurture connections with prospects, customers and the community.

Marketing Strategies 91

Marketing Strategies Strategy Marketing social media 91

Long Lasting Ideas

AUGUST 7, 2014

The expansion of social media in the workplace and for personal use has made it vital for financial institutions to include a specific social media policy within its policies and procedures. 8 Steps to Create Your Social Media Policy. IBM Social Computing Guidelines. Social Media Policy Database.

social media 69

social media Policies How To Handbook 69

South State Correspondent

SEPTEMBER 20, 2022

Bank Marketing Lesson 9: Goal Setting – A Common Theme. Many sessions discussed the importance of setting clear goals for any marketing effort, such as the talk by Jessica Reese (graphical notes below), the Social Media Manager for Arvest Bank (AR, $27B). The audience learned from these banks’ mistakes and successes.

Conference 195

Conference Marketing social media Data 195

Social Assurance

OCTOBER 29, 2021

As the financial services sector continues to adapt to the massive digital disruption, our survey results showed some impressive statistics about Marketing and Compliance technology. Financial marketers have advanced their marketing strategies and implemented new techniques and channels to their mix.

Compliance 15

Compliance Survey Marketing social media 15

Long Lasting Ideas

MAY 16, 2016

Continue reading 5 Lessons Learned At Chick-fil-A at Bank Marketing Strategy + Ideas. Pull up a chair, grab some sweet tea – Chick-fil-A’s is like nectar – and listen in to some wisdom from the booming fast food giant that’s provided internal and external success.

Marketing Strategies 61

Marketing Strategies Community Bank Strategy Community 61

Perficient

SEPTEMBER 8, 2020

For our second installment of the Visual Storytelling series, let’s examine how creating and using gifs can enhance your message and impact your marketing strategy. Gifs grab the viewer’s attention – if a person is scrolling through social media posts and sees movement or animation, they are more likely to stop and check it out.

social media 348

social media Branding Video Marketing 348

William Mills

SEPTEMBER 9, 2016

Social media is a special challenge since social media was not created with compliance in mind. I can see how some other social media channels may be more prevalent and important in the U.S. Mills-Grimes is the Digital Marketing Manager at William Mills Agency. Especially to bank or invest?

social media 40

social media ATM Mobile Customer Experience 40