Increasing Customer Cumulative Lifetime Value Through Lending
South State Correspondent
MARCH 24, 2025
A bank with a $5mm in-house lending limit cannot provide long-term growth potential to a corporation with $100mm in credit needs. If your commercial lending team is incented strictly for new bookings, the result may well be transaction business with short expected average loan life. Not every business should be a customer.
Let's personalize your content