INDUSTRY INSIGHTS YOUR PEERS ARE READING
Embracing Tech Change to Win Over Millennials. In the May feature story, DeBoer explained how the credit union has adopted a series of innovations, including Touch ID and facial recognition, in order to appeal to its millennial members. “We MORE
As to be expected, baby boomers and millennials were at different ends of the spectrum in terms of the types of houses bought, differences in improvement choices and amount of money spent on repairs. As we reported back in February, millennials are saddled with much more debt than baby boomers were at the same age. Another factor impacting the millennial generation is the 2008 recession. MORE
It’s still technically summer for a few more days, but we already know how shoppers — Baby Boomers and millennials — are going to shop this holiday season. But how are Baby Boomers and millennials going to gift this year? Millennials , well, they’ve got their wallets and they’re ready to spend , with most planning on spending significantly more this holiday season than last year. Those millennials simply just say, “No, thanks.”. So, what are millennials buying? MORE
Millennials are in the driver’s seat of innovation. But a new study from FIS, released this week, suggests that millennials are not as unique as many think — at least in terms of financial service preferences. DataBank Databank Mobile banking digital banking FIS millennial MORE
The old model of opening a retail store with merchandise as a main focus of the space may not appeal to today’s consumers – millennials in particular. Retail brick and mortar Kohl’s loyalty Millennial Neighborhood Goods News omnichannel shopify shoppingThis generation values experiences, not just tangible goods. They are also an experimental bunch, with 30 percent of them having tried a new merchant in the past month, according to the PYMNTS Connected Consumer Playbook. MORE
And the numbers strongly indicate that millennials will be leading that surge – 60 percent of first-time homebuyers are millennials, and many will be looking to build their first “grown-up” kitchen. Retail Bridge Millennials cookware kitchenware News Shop Talk MORE
A 10-year study by the National Endowment for Financial Education shows that millennials who are no longer relying on mom and dad for financial help are more confident and happier overall. In addition, financially sufficient millennials are also making better financial choices such as working more hours to earn more and saving up for big purchases instead of accumulating credit card debt. MORE
Target is rolling out a new discount brand, dubbed Smartly, intended to appeal to millennials. Convenience and price are important to millennials, but product is also important to this demographic. MORE
The stated goal, according to new CEO Jim Brett – is for the brand to build back its audience particularly among millennial shoppers. We believe the Bridge Millennial is the bellwether for how connected commerce will evolve over the next five to 10 years,” Webster wrote. “We MORE
43 percent : That is the amount of high-income millennials who said they would be more likely to visit a gas station if its app offered them convenience, loyalty and savings. The PYMNTS study found that 65 percent of high-income millennials — consumers born between 1978 and 1995, and with annual incomes ranging from $75,000 to $150,000 — made at least one gas purchase per week. MORE
When it comes to stock market picks, Wall Street investors are placing their bets on the buying power of the millennial generation. According to Reuters , hedge fund managers at the 2018 Sohn Investment Conference in New York offered stock ideas that would benefit from the steadily growing influence of millennials, who are expected to become the largest generation in the United States in 2019. I like to call this chart ‘millennials can’t cook,’” Ran said. MORE
millennials), “plastic does not even have to be a card anymore; it means access to … schemes such as Visa and Mastercard, perhaps through mobile devices … they will get on that and stay on that.”. Payment Methods Featured News lost in transaction Millennials PaysafePlastic. MORE
The stated goal, according to new CEO Jim Brett, is for the brand to build back its audience, particularly among millennial shoppers. We believe the bridge millennial is the bellwether for how connected commerce will evolve over the next five to 10 years,” Webster wrote. “We MORE
Millennial consumers are ready to be brand ambassadors — especially when engaging in mobile commerce with private-label debit programs. Millennials are the real drivers of adoption when it comes to mobile payments and rewards programs in general,” she said, “and more and more of our merchant partners are looking to us” to make those connections with consumers. The interview with Bailey comes amid increasing focus on how millennials might change gas and convenience store payments. MORE
More than one out of four millennials carry less than $5 cash with them. And according to another study, nearly 20 percent of millennials have not used cash in two months. According to a LinkedIn study , more than a third of millennials are already envisioning a cashless society, which includes no physical currency used in any transactions. That said, experts say there are studies that say some baby boomers are adopting new methods nearly as rapidly as millennials. MORE
Millennials are making up an increasingly large portion of corporate buying teams, and it’s shaping the way buyers interact with their suppliers, finds the latest research from SnapApp and Heinz Marketing. According to the data, 13 percent of companies said they have at least one millennial who is a decision-maker on their buying committees, while 27 percent said they have a millennial that is an influencer. MORE
As more millennials become adults and baby boomers pass on, these young adults will have larger purchasing power. Census, shared that the number of millennials (75.4 Given these figures, and varying degrees of purchasing power, and interest in trying out new technologies in everyday settings, millennials seem to have the upper hand. Millennials especially want to use technology that empowers them to better manage their lives,” Taylor said. MORE
This is also the case for the drinking habits of millennials vs. baby boomers. According to PYMNTS research, millennials of drinking age drank 42 percent of the wine that was drunk in 2015, with the average millennial downing just over three glasses in a sitting. In terms of beverage choice, millennials are drinking far more wine than their older counterparts, consuming nearly 160 million cases in 2015 alone,” said Tina Hay, CEO of Napkin Finance. MORE
It’s crucial for banks to start participating in the finance revolution, especially as millennials are on the hunt for open banking—at least, according to bankers. DataBank Databank Innovations Online Technology APIs open banking Financial Regulation millennial customers psd2 MORE
To get more millennials on board, the Bentonville, Arkansas-based retailer is rolling out offerings designed to attract younger, well-to-do consumes in urban areas. Jet.com is broadening its selection and rolling out same-day delivery in the Big Apple for kinds of items that millennials purportedly crave, like craft beer and local foods. Beyond carrying big brand products, Jet.com launched a private-label brand called Uniquely J last year to home in on the urban millennial crowd. MORE
The retail torch is being passed to a small cross-section of consumers, where Generation X meets the millennial generation, known as the bridge millennials. Some notable revelations about the apparel and accessories sector in our study included: Millennials, on average, make 19.3 MORE
According to contradicting views, millennials are both hooked on chain restaurants while simultaneously killing their existence. Buffalo Wild Wings CEO Sally Smith says she believes casual dining has seen a decline in sales because of millennials. Millennial consumers,” she says, “are more attracted than their elders to cooking at home, ordering delivery from restaurants, and eating quickly, in fast-casual or quick-serve restaurants.”. MORE
Turns out millennials are not the different-kind-of-banking-breed some had thought. In a survey held from the end of June into early July and conducted by SurveyMonkey , the web-based survey firm queried more than 1,000 adults above the age of 18, 290 of which were defined as 18- to 34-year-olds: millennials. Venmo remains a distant second, at 11 percent, with even greater adoption among millennials at 30 percent. MORE
Among the most influential drivers of retail change is a subset of consumers PYMNTS identifies as “ Bridge Millennials.” It also spends approximately $2,225 per year on retail purchases, which is more than $830 more than baby boomers and nearly $300 more than younger millennials. MORE
Helping CUs Engage and Retain Millennial Talent . When it comes to careers, millennials are more mission-driven than previous generations. In the war for talent, this gives the credit union market an advantage in encouraging millennial job candidates to pursue careers in the industry. MORE
11 survey from Accenture, millennial participants would consider parking their money with nontraditional institutions, and they picked winners. Commerce E-Commerce Mobile Online Payments Retail Startups Technology Accenture amazon Google Google Wallet millennials Mobile banking online bankin MORE
While they enjoy many FinTech innovations, most millennials don’t have a snowball’s chance of earning more than their parents — ever. But that downward slide took a nosedive for the kids born in the 1980s — or what we call today the millennial generation. It’s a fact. MORE
Just as marketers started to get the hang of this newfangled “millennial” crowd, the next generation comes along to shake things up with different values, preferences and spending patterns. Some call them Generation Z, some call them post-millennials. By 2020, post-millennials are projected to make up some 40 percent of North America’s population. But the real surprise here comes from post-millennial media viewing numbers. MORE
Whether you’re annoyed that they take selfies or that they would rather share than own things, plenty of people knock millennials, especially when it comes to work ethic. Believe it or not, the report found that millennial business owners are not only forward-focused in the market, but they’re also the most prepared when starting and owning a business. For those millennials that have started or are thinking about starting a business, that number is growing, too. MORE
Is there a secret sauce for merchants to capture the evolving millennial? One formula that offers engaging consumer experiences, and doesn’t insult the intelligence of millennials, is a combination of private-label debit and rewards or loyalty programs. Millennials are the real drivers of adoption when it comes to mobile payments and rewards programs in general,” she said, “and more and more of our merchant partners are looking to us” to make those connections with consumers. MORE
Millennials Want To Own. The good news is this: There is a growing body of data, not all of it blatantly self-serving, that indicates millennials do want to own vehicles and not just share them — nor tie their lives to ridesharing services such as Lyft and Uber. Millennials can also be reached via their preference for constant connection — at least that is what car manufacturers are betting on. MORE
26) new research that revealed over six out of 10 millennials declined for credit are not seen applying again for at least 12 months. In a press release , the company said the study found that millennials often apply for credit but are declined due either to their lack of credit history or to low credit scores, despite often having an ability to repay, according to data from the ID Analytics ID Network, one of the nation’s largest networks of cross-industry consumer behavioral data. MORE
Millennials are a force to be reckoned with, as they are made up of approximately 90 million individuals with significant spending power: By 2030, their aggregate annual income is projected to be more than $4 trillion. And though this market presents brands with a large audience of potential customers, will digitally native millennials tune in to a shopping network? Attracting Millennials. Approximately 75 percent of Gravy’s users are millennials. MORE
Millennials now make up over 33% of the American workforce, and that number is only increasing. Banking Insights Asia insights Millennial Millennial BankingThe changing of the guard is upon us. Currently, the financial stability of these. MORE
Millennials. million millennials, as reported by Pew Research Center , obtaining, maintaining and retaining consumers from this particular consumer segment is the golden ticket for retailers. Nielson research confirms that multicultural millennials make up 42 percent of the overall millennial population, and 47 percent of those multicultural millennials have a significant impact on the U.S.’s MORE
Build trust by aligning your business model with what Millennial investors value. Millennial investors tend to be confident and independent. Does your content provide financial, budget, student loan, and investing education to Millennials? MORE
More and more, the beauty industry has become ruled by millennials , women between the ages of 18 and 34 being the main buyers, according to a survey by TABS Analytics. Millennials were found to be most likely to buy items in person from big-box retail stores. Experts say the big business with the millennial females is indeed due to social media, digital influencers and certain brands that have come into the market and focused on the demographic. MORE
Millennials, those MORE
Millennials get a bad rap for everything from being unable to commit to a job to jeopardizing the cereal market. But, here’s a bit of good news coming out of travel and expense management company Concur: Businesses that have millennials in their workforces may actually save money — at least when it comes to business travel. Millennials spend, on average, 18 percent less than employees aged 36 to 65 on dining and entertainment, but spend on meals is a bit more similar. MORE
With marketers clamoring to attract the fleeting attention of millennial and Gen Z shoppers, the older demographic (roughly between the ages of 53 and 71) is often overlooked. Marshal Cohen, chief industry analyst for the NPD Group, told USA Today that advertisers are mistaken to put all their eggs in the millennial basket. Nor should they assume that millennial-focused ads will trigger boomers’ desire for perennial youth. Remember the baby boomers? MORE
Millennials may know something that their older counterparts haven’t figured out yet: Cash is better than credit cards. While older generations grew up with the mantra, “Charge it,” millennials came of age during a tough time in the economy when record foreclosures and high unemployment were the norm. In addition to avoiding credit cards, millennials are also moving toward payment methods that do not require cash or credit. MORE
When one tries to Google the phrase “millennials and mortgages,” something curious happens. Two different – and in some cases, mutually exclusive sounding – accounts of millennials and their home-buying habits, or lack thereof, emerge. Millennials are either dragging down the housing market because they can’t/won’t buy houses, or millennials are both leading the modern mortgage market and simultaneously leading it into the digital age. MORE
I’ve spotted a couple of interesting discussions about millennials and money in the last week, both of which say that the views on them are wrong. Stereotyped as avocado-crunching, cappuccino drinking, needies, the general media view is that this is a generation spoilt by helicopter parents to grow up to … The post Millennials: STOP EATING AVOCADOS!!! MORE
I have had many, many conversations about reaching the millennial customer. We need to be attractive to millennials? Millennials think differently, how do we reach them? Millennials are rejecting banks, is that right? The challenge today is to think like a Millennial. MORE
Millennials Related Topics PYMNTS
OCTOBER 5, 2018
The stated goal, according to new CEO Jim Brett, is for the brand to build back its audience, particularly among millennial shoppers. We believe the bridge millennial is the bellwether for how connected commerce will evolve over the next five to 10 years,” Webster wrote. “We
PYMNTS
DECEMBER 19, 2016
While they enjoy many FinTech innovations, most millennials don’t have a snowball’s chance of earning more than their parents — ever. But that downward slide took a nosedive for the kids born in the 1980s — or what we call today the millennial generation. It’s a fact.
PYMNTS
OCTOBER 5, 2018
The stated goal, according to new CEO Jim Brett – is for the brand to build back its audience particularly among millennial shoppers. We believe the Bridge Millennial is the bellwether for how connected commerce will evolve over the next five to 10 years,” Webster wrote. “We
PYMNTS
NOVEMBER 15, 2018
And the numbers strongly indicate that millennials will be leading that surge – 60 percent of first-time homebuyers are millennials, and many will be looking to build their first “grown-up” kitchen. Retail Bridge Millennials cookware kitchenware News Shop Talk
Chris Skinner
AUGUST 7, 2018
I’ve spotted a couple of interesting discussions about millennials and money in the last week, both of which say that the views on them are wrong. Stereotyped as avocado-crunching, cappuccino drinking, needies, the general media view is that this is a generation spoilt by helicopter parents to grow up to … The post Millennials: STOP EATING AVOCADOS!!!
PYMNTS
SEPTEMBER 11, 2018
Is there a secret sauce for merchants to capture the evolving millennial? One formula that offers engaging consumer experiences, and doesn’t insult the intelligence of millennials, is a combination of private-label debit and rewards or loyalty programs. Millennials are the real drivers of adoption when it comes to mobile payments and rewards programs in general,” she said, “and more and more of our merchant partners are looking to us” to make those connections with consumers.
PYMNTS
AUGUST 23, 2017
As more millennials become adults and baby boomers pass on, these young adults will have larger purchasing power. Census, shared that the number of millennials (75.4 Given these figures, and varying degrees of purchasing power, and interest in trying out new technologies in everyday settings, millennials seem to have the upper hand. Millennials especially want to use technology that empowers them to better manage their lives,” Taylor said.
Chris Skinner
JUNE 21, 2017
I have had many, many conversations about reaching the millennial customer. We need to be attractive to millennials? Millennials think differently, how do we reach them? Millennials are rejecting banks, is that right? The challenge today is to think like a Millennial.
PYMNTS
SEPTEMBER 18, 2018
To get more millennials on board, the Bentonville, Arkansas-based retailer is rolling out offerings designed to attract younger, well-to-do consumes in urban areas. Jet.com is broadening its selection and rolling out same-day delivery in the Big Apple for kinds of items that millennials purportedly crave, like craft beer and local foods. Beyond carrying big brand products, Jet.com launched a private-label brand called Uniquely J last year to home in on the urban millennial crowd.
PYMNTS
OCTOBER 2, 2017
millennials), “plastic does not even have to be a card anymore; it means access to … schemes such as Visa and Mastercard, perhaps through mobile devices … they will get on that and stay on that.”. Payment Methods Featured News lost in transaction Millennials PaysafePlastic.
PYMNTS
AUGUST 23, 2017
Millennials get a bad rap for everything from being unable to commit to a job to jeopardizing the cereal market. But, here’s a bit of good news coming out of travel and expense management company Concur: Businesses that have millennials in their workforces may actually save money — at least when it comes to business travel. Millennials spend, on average, 18 percent less than employees aged 36 to 65 on dining and entertainment, but spend on meals is a bit more similar.
PYMNTS
SEPTEMBER 11, 2018
Millennial consumers are ready to be brand ambassadors — especially when engaging in mobile commerce with private-label debit programs. Millennials are the real drivers of adoption when it comes to mobile payments and rewards programs in general,” she said, “and more and more of our merchant partners are looking to us” to make those connections with consumers. The interview with Bailey comes amid increasing focus on how millennials might change gas and convenience store payments.
PYMNTS
JULY 2, 2018
A 10-year study by the National Endowment for Financial Education shows that millennials who are no longer relying on mom and dad for financial help are more confident and happier overall. In addition, financially sufficient millennials are also making better financial choices such as working more hours to earn more and saving up for big purchases instead of accumulating credit card debt.
PYMNTS
APRIL 27, 2017
Just as marketers started to get the hang of this newfangled “millennial” crowd, the next generation comes along to shake things up with different values, preferences and spending patterns. Some call them Generation Z, some call them post-millennials. By 2020, post-millennials are projected to make up some 40 percent of North America’s population. But the real surprise here comes from post-millennial media viewing numbers.
PYMNTS
AUGUST 15, 2018
43 percent : That is the amount of high-income millennials who said they would be more likely to visit a gas station if its app offered them convenience, loyalty and savings. The PYMNTS study found that 65 percent of high-income millennials — consumers born between 1978 and 1995, and with annual incomes ranging from $75,000 to $150,000 — made at least one gas purchase per week.
PYMNTS
OCTOBER 27, 2016
26) new research that revealed over six out of 10 millennials declined for credit are not seen applying again for at least 12 months. In a press release , the company said the study found that millennials often apply for credit but are declined due either to their lack of credit history or to low credit scores, despite often having an ability to repay, according to data from the ID Analytics ID Network, one of the nation’s largest networks of cross-industry consumer behavioral data.
PYMNTS
JULY 17, 2018
When one tries to Google the phrase “millennials and mortgages,” something curious happens. Two different – and in some cases, mutually exclusive sounding – accounts of millennials and their home-buying habits, or lack thereof, emerge. Millennials are either dragging down the housing market because they can’t/won’t buy houses, or millennials are both leading the modern mortgage market and simultaneously leading it into the digital age.
PYMNTS
JULY 28, 2017
Millennials. million millennials, as reported by Pew Research Center , obtaining, maintaining and retaining consumers from this particular consumer segment is the golden ticket for retailers. Nielson research confirms that multicultural millennials make up 42 percent of the overall millennial population, and 47 percent of those multicultural millennials have a significant impact on the U.S.’s
PYMNTS
JULY 9, 2018
Millennials Want To Own. The good news is this: There is a growing body of data, not all of it blatantly self-serving, that indicates millennials do want to own vehicles and not just share them — nor tie their lives to ridesharing services such as Lyft and Uber. Millennials can also be reached via their preference for constant connection — at least that is what car manufacturers are betting on.
PYMNTS
MAY 15, 2018
Embracing Tech Change to Win Over Millennials. In the May feature story, DeBoer explained how the credit union has adopted a series of innovations, including Touch ID and facial recognition, in order to appeal to its millennial members. “We
PYMNTS
AUGUST 16, 2016
Millennials may know something that their older counterparts haven’t figured out yet: Cash is better than credit cards. While older generations grew up with the mantra, “Charge it,” millennials came of age during a tough time in the economy when record foreclosures and high unemployment were the norm. In addition to avoiding credit cards, millennials are also moving toward payment methods that do not require cash or credit.
PYMNTS
JULY 18, 2017
Turns out millennials are not the different-kind-of-banking-breed some had thought. In a survey held from the end of June into early July and conducted by SurveyMonkey , the web-based survey firm queried more than 1,000 adults above the age of 18, 290 of which were defined as 18- to 34-year-olds: millennials. Venmo remains a distant second, at 11 percent, with even greater adoption among millennials at 30 percent.
PYMNTS
MARCH 7, 2017
As to be expected, baby boomers and millennials were at different ends of the spectrum in terms of the types of houses bought, differences in improvement choices and amount of money spent on repairs. As we reported back in February, millennials are saddled with much more debt than baby boomers were at the same age. Another factor impacting the millennial generation is the 2008 recession.
PYMNTS
MAY 10, 2018
The retail torch is being passed to a small cross-section of consumers, where Generation X meets the millennial generation, known as the bridge millennials. Some notable revelations about the apparel and accessories sector in our study included: Millennials, on average, make 19.3
PYMNTS
OCTOBER 10, 2018
Target is rolling out a new discount brand, dubbed Smartly, intended to appeal to millennials. Convenience and price are important to millennials, but product is also important to this demographic.
PYMNTS
MARCH 20, 2018
Helping CUs Engage and Retain Millennial Talent . When it comes to careers, millennials are more mission-driven than previous generations. In the war for talent, this gives the credit union market an advantage in encouraging millennial job candidates to pursue careers in the industry.
PYMNTS
SEPTEMBER 12, 2017
Millennials are making up an increasingly large portion of corporate buying teams, and it’s shaping the way buyers interact with their suppliers, finds the latest research from SnapApp and Heinz Marketing. According to the data, 13 percent of companies said they have at least one millennial who is a decision-maker on their buying committees, while 27 percent said they have a millennial that is an influencer.
PYMNTS
SEPTEMBER 20, 2016
It’s still technically summer for a few more days, but we already know how shoppers — Baby Boomers and millennials — are going to shop this holiday season. But how are Baby Boomers and millennials going to gift this year? Millennials , well, they’ve got their wallets and they’re ready to spend , with most planning on spending significantly more this holiday season than last year. Those millennials simply just say, “No, thanks.”. So, what are millennials buying?
PYMNTS
SEPTEMBER 14, 2016
Whether you’re annoyed that they take selfies or that they would rather share than own things, plenty of people knock millennials, especially when it comes to work ethic. Believe it or not, the report found that millennial business owners are not only forward-focused in the market, but they’re also the most prepared when starting and owning a business. For those millennials that have started or are thinking about starting a business, that number is growing, too.
Let's Talk Payments
JULY 20, 2017
Millennials now make up over 33% of the American workforce, and that number is only increasing. Banking Insights Asia insights Millennial Millennial BankingThe changing of the guard is upon us. Currently, the financial stability of these.
PYMNTS
NOVEMBER 1, 2016
This is also the case for the drinking habits of millennials vs. baby boomers. According to PYMNTS research, millennials of drinking age drank 42 percent of the wine that was drunk in 2015, with the average millennial downing just over three glasses in a sitting. In terms of beverage choice, millennials are drinking far more wine than their older counterparts, consuming nearly 160 million cases in 2015 alone,” said Tina Hay, CEO of Napkin Finance.
Perficient Financial Servies
OCTOBER 16, 2018
Build trust by aligning your business model with what Millennial investors value. Millennial investors tend to be confident and independent. Does your content provide financial, budget, student loan, and investing education to Millennials?
PYMNTS
JUNE 21, 2018
The old model of opening a retail store with merchandise as a main focus of the space may not appeal to today’s consumers – millennials in particular. Retail brick and mortar Kohl’s loyalty Millennial Neighborhood Goods News omnichannel shopify shoppingThis generation values experiences, not just tangible goods. They are also an experimental bunch, with 30 percent of them having tried a new merchant in the past month, according to the PYMNTS Connected Consumer Playbook.
PYMNTS
JUNE 14, 2018
Millennials are a force to be reckoned with, as they are made up of approximately 90 million individuals with significant spending power: By 2030, their aggregate annual income is projected to be more than $4 trillion. And though this market presents brands with a large audience of potential customers, will digitally native millennials tune in to a shopping network? Attracting Millennials. Approximately 75 percent of Gravy’s users are millennials.
PYMNTS
DECEMBER 15, 2016
More and more, the beauty industry has become ruled by millennials , women between the ages of 18 and 34 being the main buyers, according to a survey by TABS Analytics. Millennials were found to be most likely to buy items in person from big-box retail stores. Experts say the big business with the millennial females is indeed due to social media, digital influencers and certain brands that have come into the market and focused on the demographic.
PYMNTS
DECEMBER 1, 2016
More than one out of four millennials carry less than $5 cash with them. And according to another study, nearly 20 percent of millennials have not used cash in two months. According to a LinkedIn study , more than a third of millennials are already envisioning a cashless society, which includes no physical currency used in any transactions. That said, experts say there are studies that say some baby boomers are adopting new methods nearly as rapidly as millennials.
PYMNTS
APRIL 24, 2018
When it comes to stock market picks, Wall Street investors are placing their bets on the buying power of the millennial generation. According to Reuters , hedge fund managers at the 2018 Sohn Investment Conference in New York offered stock ideas that would benefit from the steadily growing influence of millennials, who are expected to become the largest generation in the United States in 2019. I like to call this chart ‘millennials can’t cook,’” Ran said.
PYMNTS
MARCH 16, 2018
With marketers clamoring to attract the fleeting attention of millennial and Gen Z shoppers, the older demographic (roughly between the ages of 53 and 71) is often overlooked. Marshal Cohen, chief industry analyst for the NPD Group, told USA Today that advertisers are mistaken to put all their eggs in the millennial basket. Nor should they assume that millennial-focused ads will trigger boomers’ desire for perennial youth. Remember the baby boomers?
Bank Innovation
JANUARY 20, 2017
11 survey from Accenture, millennial participants would consider parking their money with nontraditional institutions, and they picked winners. Commerce E-Commerce Mobile Online Payments Retail Startups Technology Accenture amazon Google Google Wallet millennials Mobile banking online bankin
Bank Innovation
APRIL 12, 2017
It’s crucial for banks to start participating in the finance revolution, especially as millennials are on the hunt for open banking—at least, according to bankers. DataBank Databank Innovations Online Technology APIs open banking Financial Regulation millennial customers psd2
PYMNTS
JUNE 9, 2017
According to contradicting views, millennials are both hooked on chain restaurants while simultaneously killing their existence. Buffalo Wild Wings CEO Sally Smith says she believes casual dining has seen a decline in sales because of millennials. Millennial consumers,” she says, “are more attracted than their elders to cooking at home, ordering delivery from restaurants, and eating quickly, in fast-casual or quick-serve restaurants.”.
Bank Innovation
MAY 25, 2017
Millennials are in the driver’s seat of innovation. But a new study from FIS, released this week, suggests that millennials are not as unique as many think — at least in terms of financial service preferences. DataBank Databank Mobile banking digital banking FIS millennial
196 
Let's personalize your content