Will Exercise Junkies ‘Save’ The Smartwatch?
JULY 19, 2016
The activity tracker became the device of choice for the middle-aged consumer looking to get in better shape by starting an exercise routine. That said, activity tracker companies must continue to broaden their portfolios to satisfy more exercise-focused consumers, combining specialist functions with generalist capabilities.”. So, if the smartwatch has a future — and companies like Apple are praying that it does — maybe it’s with the uber-fit exercise junkies?