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Paid social media’s place in your marketing strategy

Independent Banker

As social media platforms tinker with their algorithms, marketing experts say one trend is clear: Paid social campaigns are becoming increasingly necessary to cut through the noise and reach customers. Although posting organically is an authentic way to build customer relationships, it requires time and patience to reach marketing goals.

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10 Big Bank Marketing Lessons from the ABA Bank Marketing Conference

South State Correspondent

Last week, the American Banking Association (ABA) held its annual Bank Marketing Conference in Denver, receiving rave reviews. The theme was – developing your marketing superpowers. Amid the brewery networking, superhero costumes, and fun, some fantastic bank marketing lessons were had, and not just for bank marketers.

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My Summer Internship Experience With the Marketing Team at Perficient

Perficient

Over the past ten weeks, I have had the amazing opportunity to work as a marketing intern with the corporate communications team at Perficient. During my internship, I have been so lucky to dip my toe in several areas of marketing that I am interested in, which has helped me improve my skills and get a feel for different career paths.

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Don’t worry about training your staff and having them leave – worry about not training them and having them stay

Long Lasting Ideas

I’ve written before about the need for financial institutions to train their sales associates. Continue reading Don’t worry about training your staff and having them leave – worry about not training them and having them stay at Bank Marketing Strategy + Ideas. But as we all know, those days are over.

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Marketing Isn’t What It Used To Be [VIDEO]

The Emmerich Group

Marketing isn’t what it used to be. For many banks, it’s changing how you should be investing your marketing dollars and the strategies that you should be using. Businesses believe that 81% of their marketing messages are useful. In today’s market, that can be seen as being very out of touch.

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Can Business Users Easily Build Bots Using RPA Tools?

Perficient

As the automation industry continues to make inroads into the C-suite, there has been a paradigm shift in the hyper-automation go-to-market strategy for several of the leading automation platforms. experience building macros) will do well in building bots with the right training and guidance. Not all RPA platforms are alike.

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Bank Marketing. I Know a Change is Gonna Come!

Long Lasting Ideas

Banking is in the midst of a Sam Cooke moment, with technology and competition driving the train. Continue reading Bank Marketing. at Bank Marketing Strategy + Ideas. This decade, without question, is the high-water mark for. disruption in the financial services industry. I Know a Change is Gonna Come!