Marketing Strategies Related Topics 
Payments Dive
OCTOBER 30, 2020
Omnichannel marketing is a key factor in reaching and retaining customers today. Whatever channel a customer may be using, there is one thing they expect: a personalized experience. Mark Aldred, head of international sales for Auriga shares his insight on this topic
Bank Innovation
DECEMBER 20, 2018
On the surface, a financial services marketing strategy is not completely different than a marketing strategy for any other industry. A financial services marketing strategy must be more rigorous and well-thought-out in order to be successful. Mobile Online Payments Retail Sales & Marketing Sponsored Everfi GoogleThe crucial difference, though, is the higher and more demanding standard that financial services have from their customers.
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Independent Banker
SEPTEMBER 1, 2021
Now is the time to market for loans. It’s possible to attract highly engaged consumers if you have the right products and marketing strategy. Your marketing is only as effective as your onboarding experience. Every marketing dollar matters.
Bank Innovation
OCTOBER 11, 2019
Carousel Payments Premium Sales & Marketing Startups MarqetaA company that operates quietly in the background of popular financial apps and platforms is taking steps to become more visible. While large consumer-facing fintech companies like Square, Klarna, Affirm and others tout speed and efficiency of their user experiences, card issuing and processing startup Marqeta‘s technology supports their payment capabilities, with its APIs allowing […].
Advertiser: ZoomInfo
For marketing teams to develop a successful account-based marketing strategy, they need to ensure good data is housed within its Customer Relationship Management (CRM) software. More specifically, updated data can help organizations outline key accounts for their campaigns. And to begin the targeting process, marketing teams must develop an Ideal Customer Profile (ICP) with appropriate firmographic and behavioral data to ensure they’re going after the correct audience.Download this eBook to learn how to start improving your marketing team's data!
Independent Banker
DECEMBER 31, 2021
As social media platforms tinker with their algorithms, marketing experts say one trend is clear: Paid social campaigns are becoming increasingly necessary to cut through the noise and reach customers. Anthony Englund, director of digital strategy at MSPC, the content marketing agency in St.
ForwardBanker
SEPTEMBER 2, 2017
They say the financial services industry is a decade behind other industries with the move to digital marketing strategies. The post Should Your Digital Marketing Strategy be Your Only Marketing Strategy? Financial Marketing Insights digital advertising digital marketing digital marketing channels digital marketing strategies marketing audit marketing strategy print marketing strategic goals traditional advertising
The Financial Brand
SEPTEMBER 27, 2022
This article Holiday Bank Marketing Strategies for a Long, Anxious Season appeared first on The Financial Brand. This article Holiday Bank Marketing Strategies for a Long, Anxious Season appeared first on The Financial Brand.
William Mills
SEPTEMBER 20, 2022
Credit Union MarketingAlthough reports indicate that the U.S. produced 528,000 jobs in July , those paying attention to recent headlines are well aware that the economy is on the cusp of another recession.
Perficient
MAY 2, 2022
First, You’ll Need a Strategy. There are many versions of the famous quote that says, “Strategy without execution is a dream, and execution without strategy is a nightmare,” but the intent is clear – a sound strategy is required to achieve expected results.
Advertiser: ZoomInfo
As buyer expectations continue to heighten, marketing and sales teams are feeling pressured to deliver authentic messaging to buyers at every point of their customer journey. This report aims to highlight the current state of B2B database and contact acquisition strategies, and organizations’ goals to leverage data to fuel their go-to-market strategies in 2020 and beyond.
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PYMNTS
MAY 4, 2017
In the office supply retailer’s latest effort to save face, it has made the move to shake up its marketing strategy. ” Staples’ chief marketing officer, Frank Bifulco, commented on this new approach. Retail delivery e-commerce marketing staples strategy What's HotFor quite some time, office supplies retailer Staples has been struggling to stay afloat.
The Financial Brand
AUGUST 15, 2022
This article How Inflation & Recession Talk Are Changing Bank Marketing Strategies appeared first on The Financial Brand. Here's what bank marketers are doing. Bank Marketing Strategy Banking Trends & Strategies Featured Content Inflation marketing budgets
Perficient
MARCH 12, 2021
A digital transformation journey is effective for businesses because it is rooted in commerce and investing in commerce throughout a digital transformation will have a direct impact on your business and its future, starting with your go-to-market strategy.
The Financial Brand
JULY 5, 2022
Gartner study overturns accepted 'truths' about offline, search and SEO marketing. Bank marketers must be ready to make changes quickly. The post Inflation Drives Constant Change in Bank Marketing Strategies & Spending appeared first on The Financial Brand.
Advertiser: ZoomInfo
This eBook highlights how data-driven strategies empower marketing campaigns through personalization tactics.
The Financial Brand
NOVEMBER 2, 2021
Bank and credit union marketers can put surplus deposits to work (and increase budgets) by effectively mixing four marketing channels. The post Driving Loan Volume Starts With Smart Marketing Strategies appeared first on The Financial Brand - Banking Trends, Analysis & Insights.
Dataconomy
JUNE 4, 2020
App-only challenger banks have risen to try and push incumbents off their financial perch, and in this battle, content marketing has been a valuable tool in their repertoires.
The Financial Brand
OCTOBER 27, 2022
This article 5 Essential Metrics that Prove Your Bank’s Marketing Strategy Works appeared first on The Financial Brand. Use these five key performance metrics to optimize marketing efforts and ensure the budget is being spent where it matters most.
The Emmerich Group
OCTOBER 28, 2021
That said, bank marketing strategies that are effective should help you get the job done—by creating the right strategies that define. The post Can’t Miss Bank Marketing Strategies Of A Post-PPP Economy appeared first on Roxanne Emmerich. Consulting Bank Growth bank marketing Profitability and GrowthHello. I have a question for you: how are you going to create the same kind of income that you created last year with PPP? It May Sound Hard.
Advertiser: ZoomInfo
Data normalization. It’s not a far stretch to suggest that the topic isn’t exactly what gets marketers excited in their day-to-day workflow. However, if lead generation, reporting, and measuring ROI is important to your marketing team, then data normalization matters - a lot. In this eBook, we’ll break down the ins and outs of data normalization and review why it’s so critical for your marketing strategies and goals!
The Financial Brand
JANUARY 19, 2021
The post 2020 Financial Trends Will Redefine 2021 Bank Marketing Strategies appeared first on The Financial Brand. Advertising Featured Content Marketing Strategy Coronavirus Mintel Comperemedia
The Financial Brand
APRIL 25, 2022
Consumer use of multiple digital channels poses challenges for bank marketers relating to brand awareness, ROI, personalization and purpose. The post Four Key Factors Impacting Bank Marketing Strategy in 2022 appeared first on The Financial Brand.
The Financial Brand
JUNE 22, 2021
The post 3 Marketing Strategies Banks & Credit Unions Can Lift From Neobanks appeared first on The Financial Brand - Banking Trends, Analysis & Insights. Fintech Marketing Strategy brand purpose challenger bank customer centric data insights
The Financial Brand
JULY 6, 2022
An analysis of the strategies of the two neobanks reveals ideas banks and credit unions can use to improve their digital marketing chops. The post Inside the Digital Marketing Strategies of Top Neobanks Revolut & Monzo appeared first on The Financial Brand.
The Financial Brand
OCTOBER 5, 2022
This article The Unique Marketing Strategies of a Digital Bank that Loves Innovation appeared first on The Financial Brand. This article The Unique Marketing Strategies of a Digital Bank that Loves Innovation appeared first on The Financial Brand.
The Financial Brand
AUGUST 22, 2022
This article Dave’s CMO Breaks Down the Neobank’s Digital Marketing Strategy appeared first on The Financial Brand. The fintech marketer shares how the neobank uses real-time personalization to help overcome traditional institutions' trust advantage.
The Financial Brand
FEBRUARY 5, 2020
The post Essential Marketing Strategies for Fintech-Bank Partnerships appeared first on The Financial Brand. Customer Experience Digital Banking Strategies Marketing StrategyPartnerships are becoming a core competency for banks and credit unions.
ATM Marketplace
APRIL 4, 2019
Mark Bunney, director of market strategy at Ingenico, recently spoke with Mobile Payments Today editor David Jones about the current state of the global payments business and its likely future in world in flux
The Financial Brand
FEBRUARY 16, 2020
7 steps for transitioning from traditional marketing channels to a modern menu of digital promotion that reaches today's banking consumers. The post Digital Marketing Strategies for Community Financial Institutions appeared first on The Financial Brand.
Digital Growth Institute
FEBRUARY 11, 2021
Historically speaking, focus groups have guided the thinking of marketing teams in their decision-making processes. StrategyHow effective are focus groups when making changes like developing a new website or optimizing our digital products and product positioning?
Image Works Direct
JUNE 17, 2020
Since the coronavirus pandemic swept across the country in mid-March, financial institutions have had to pivot their marketing plans completely, re-evaluating promotions to cater toward a struggling economy.
The Financial Brand
JUNE 15, 2020
The post How the COVID Crisis Is Revamping Financial Marketing Strategies appeared first on The Financial Brand. Featured Content Marketing Strategy Strategic Planning CoronavirusSome channels, like community events, may only return virtually.
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The Financial Brand
JULY 6, 2022
This article Inside the Digital Marketing Strategies of Top Neobanks Revolut & Monzo appeared first on The Financial Brand. An analysis of the strategies of the two neobanks reveals ideas banks and credit unions can use to improve their digital marketing chops.
The Financial Brand
FEBRUARY 5, 2019
Using podcasts to build engagement with customers is a strong brand and sales strategy for banks and credit unions. The post Banking Should Include Podcasts As Part Of Content Marketing Strategy appeared first on The Financial Brand. Marketing Strategy content marketing
Digital Growth Institute
JUNE 25, 2021
There’s so much talk about digital growth these days, especially in the financial sector and banks and credit unions in particular. But what exactly is digital growth ? How do consumer journeys play a role in digital growth, and how can banks maximize their growth and build trust through technology?
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