With $2b valuation, Marqeta focuses marketing strategy on startups

Bank Innovation

Carousel Payments Premium Sales & Marketing Startups MarqetaA company that operates quietly in the background of popular financial apps and platforms is taking steps to become more visible.

Creating an Effective Financial Services Marketing Strategy for Millennials

Bank Innovation

On the surface, a financial services marketing strategy is not completely different than a marketing strategy for any other industry. A financial services marketing strategy must be more rigorous and well-thought-out in order to be successful.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Matt Wilcox, SVP Marketing Strategy and Innovation at Fiserv, Joins Innovation Bar at BI 2018

Bank Innovation

Matt Wilcox, SVP of Marketing Strategy and Innovation at Fiserv, will join Ryan Gilbert of Propel […]. Apple has its Genius Bar, and Bank Innovation has its Innovation Bar, where three fintech experts (fintexperts?) share the wisdom (and complimentary signature cocktails.)

Should Your Digital Marketing Strategy be Your Only Marketing Strategy?

ForwardBanker

They say the financial services industry is a decade behind other industries with the move to digital marketing strategies. The post Should Your Digital Marketing Strategy be Your Only Marketing Strategy?

ABCs of Data Normalization for B2B Marketers

Data normalization. It’s not a far stretch to suggest that the topic isn’t exactly what gets marketers excited in their day-to-day workflow. However, if lead generation, reporting, and measuring ROI is important to your marketing team, then data normalization matters - a lot. In this eBook, we’ll break down the ins and outs of data normalization and review why it’s so critical for your marketing strategies and goals!

Essential Marketing Strategies for Fintech-Bank Partnerships

The Financial Brand

The post Essential Marketing Strategies for Fintech-Bank Partnerships appeared first on The Financial Brand. Customer Experience Digital Banking Strategies Marketing StrategyPartnerships are becoming a core competency for banks and credit unions.

Digital Marketing Strategies for Community Financial Institutions

The Financial Brand

7 steps for transitioning from traditional marketing channels to a modern menu of digital promotion that reaches today's banking consumers. The post Digital Marketing Strategies for Community Financial Institutions appeared first on The Financial Brand.

‘Staycation’ Loans: Your Pandemic Summer Marketing Strategy

Image Works Direct

Since the coronavirus pandemic swept across the country in mid-March, financial institutions have had to pivot their marketing plans completely, re-evaluating promotions to cater toward a struggling economy.

Banking Should Include Podcasts As Part Of Content Marketing Strategy

The Financial Brand

Using podcasts to build engagement with customers is a strong brand and sales strategy for banks and credit unions. The post Banking Should Include Podcasts As Part Of Content Marketing Strategy appeared first on The Financial Brand. Marketing Strategy content marketing

I Reverse Engineered Monzo’s Content Marketing Strategy: Here’s What Marketers Can Learn

Dataconomy

App-only challenger banks have risen to try and push incumbents off their financial perch, and in this battle, content marketing has been a valuable tool in their repertoires.

How ZoomInfo Enhances Your ABM Strategy

For marketing teams to develop a successful account-based marketing strategy, they need to ensure good data is housed within its Customer Relationship Management (CRM) software. More specifically, updated data can help organizations outline key accounts for their campaigns. And to begin the targeting process, marketing teams must develop an Ideal Customer Profile (ICP) with appropriate firmographic and behavioral data to ensure they’re going after the correct audience.Download this eBook to learn how to start improving your marketing team's data!

Staples Pivots Its Marketing Strategy Away From Retail

PYMNTS

In the office supply retailer’s latest effort to save face, it has made the move to shake up its marketing strategy. ” Staples’ chief marketing officer, Frank Bifulco, commented on this new approach. Retail delivery e-commerce marketing staples strategy What's HotFor quite some time, office supplies retailer Staples has been struggling to stay afloat.

Ingenico Director of Market Strategy Mark Bunney on the state of global payments

ATM Marketplace

Mark Bunney, director of market strategy at Ingenico, recently spoke with Mobile Payments Today editor David Jones about the current state of the global payments business and its likely future in world in flux

The Marketing Strategy Behind Truist’s High-Wire Logo Reveal

The Financial Brand

Here's what marketers think of the effort. The post The Marketing Strategy Behind Truist’s High-Wire Logo Reveal appeared first on The Financial Brand. Brand Identity & Design Branding Featured Content Marketing Strategy Naming Strategies SpotlightUndeterred by the scorn heaped on its name, Truist sticks to its guns and adds a slick new logo.

5 Big Trends Impacting Financial Marketing Strategies in 2020

The Financial Brand

The post 5 Big Trends Impacting Financial Marketing Strategies in 2020 appeared first on The Financial Brand. Martech's rising role, more focus on institutions' social positions, need for digital smarts, and data privacy regulation demand attention.

2020 Database Strategies and Contact Acquisition Survey Report

As buyer expectations continue to heighten, marketing and sales teams are feeling pressured to deliver authentic messaging to buyers at every point of their customer journey. This report aims to highlight the current state of B2B database and contact acquisition strategies, and organizations’ goals to leverage data to fuel their go-to-market strategies in 2020 and beyond.

How Financial Institutions Should Shape Their Gen Z Marketing Strategy

The Financial Brand

Gen Z couldn’t be more different from their Millennial predecessors, a marketers must understanding their distinct views towards money. The post How Financial Institutions Should Shape Their Gen Z Marketing Strategy appeared first on The Financial Brand.

Top 10 Email Marketing Strategies

The Financial Brand

The strategies that make email the most powerful digital multichannel strategy for financial marketers. Direct Marketing Digital Banking Report digital marketing Digital Selling email video marketing

Three Marketing Strategies To Boost Credit Card ROI

The Financial Brand

Financial marketers can grow their credit card portfolio by targeting the right cardholders with onboarding communications and data-informed promotions. The post Three Marketing Strategies To Boost Credit Card ROI appeared first on The Financial Brand.

Four Things Banks with Limited Advertising Budgets Can Learn from the Starbucks Marketing Strategy

ABA Community Banking

Starbucks uses new media to leverage a global brand in local markets Bank Performance The Economy Financial Research Feature Management Financial Trends Performance Customers Community Banking Feature3 Commercial. 1Community Banking

Data-Driven Marketing 101

This eBook highlights how data-driven strategies empower marketing campaigns through personalization tactics.

New Year – New Marketing Strategy

Image Works Direct

With the approach of a new year comes the opportunity for a fresh approach to marketing. Don’t just redo what you’ve done before. Explore new worlds of possibilities this year! There may be more – and better – ways to reach your target audience than you’ve considered in the past.

New Email Habits & Trends Demand Fresh Financial Marketing Strategies

The Financial Brand

The post New Email Habits & Trends Demand Fresh Financial Marketing Strategies appeared first on The Financial Brand. Digital MarketingEmail continues to reign, but banks and credit unions must improve quality before artificial intelligence and more boot them to spam.

54 Statistics & Trends That Will Shape Digital Marketing Strategy

The Financial Brand

Over 50 digital, mobile, social, email and content trends that will influence your marketing strategy in digital channels. Digital Marketing

Seven Most Effective Digital Marketing Strategies for Banks My article in Journal of Digital & Social Media Marketing

Matt Wilcox Pro

I’m honored that Journal of Digital & Social Media Marketing has published my article, “The Seven Most Effective Digital Marketing Strategies for Banks.” You’ll find it in Volume 3, Number 4 (Winter 2015-16). A quarterly publication, the Journal is advertising-free and peer-reviewed, meaning that an expert panel vets every article. I can tell you from

10 Digital Marketing Strategies For Your Next Mortgage Campaign

The Financial Brand

To capitalize on the ripe mortgage and refi market, you need to be thinking about implementing these 10 digital marketing strategies. Online/Digital Product Marketing home loans mortgages

5 Ways to Integrate Life Stage Solutions Into Your Marketing Strategy

The Financial Brand

Here are five ways banks and credit unions can build their marketing strategy around life stages and the value/benefits their products deliver. Marketing Strategy

Getting C-Level Buy-in for Your Content Marketing Strategy

The Financial Brand

Financial marketers may appreciate the significant role content plays in a digital marketing strategy. Digital Marketing content marketingBut what about CEOs and CFOs? Do they understand it?

8 Steps Effectively Measure Your Digital Marketing Strategy

The Financial Brand

A digital marketing measurement system is not simply about building a reporting dashboard. Here's how to build the right strategy. Digital Channels

Content Marketing Strategy: Clickbait vs. the Curiosity Gap?

The Financial Brand

Marketers must make banking more tantalizing, with a digital advertising strategy built around strong content and sizzling hot headlines. Marketing content marketing

4 Marketing Strategies for a Thriving Mortgage Lending Program

The Financial Brand

Key concepts for building a 1:1 mortgage marketing program in today's digitally-driven world. Product Marketing home loans mortgages

4 Factors to Consider When Crafting Your Credit Card Marketing Strategy

The Financial Brand

But what consumers want in their credit cards — and how they should be marketed — has changed. The post 4 Factors to Consider When Crafting Your Credit Card Marketing Strategy appeared first on The Financial Brand. Product Marketing credit cardsCredit cards are consumers' favorite payment method.

Why FIs Are Laser-Focused On Corporate Credit Innovation

PYMNTS

While the overall pace of innovation has cooled somewhat over the past two years, as FIs have been slower to market with new products, they are increasingly channeling their energies into tried-and-true product lines.

Content Marketing Strategies for Social Media Success in Banking

The Financial Brand

Digital marketing trailblazers tell financial institutions how to fully leverage social media content and respond in real-time with an "always-on" strategy. Digital Marketing content marketing LinkedIn

4 Tips for Developing a Successful Digital Marketing Strategy

The Financial Brand

Four marketing leaders in the financial industry share their insights to help you forge the right digital strategy and find success. Digital Marketing

Make No Mistake: 5 Tips to Get Your Content Marketing Strategy Right

The Financial Brand

Content marketing is hot. Digital MarketingBecause it works. Here's how banks and credit unions should create their own culture of content.