Perficient

JANUARY 20, 2021

These experiences must aim to accommodate and benefit different audience needs based on their geographical location, culture, ethnicity, race, gender, age, language, sexual orientation, and so on, without seeing these factors as an obstacle to overcome in the strategy and design process. Strategy and Design: Who Should Be in the Room?

Strategy 496

Strategy Marketing Strategies Regional Marketing 496

Perficient

JUNE 15, 2020

The goal of conversational marketing should always revolve around enhancing your user’s experience, while minimizing friction. An effective conversational marketing strategy can: Create a more authentic human experience with your brand. Quantify the impact of marketing and sales campaigns.

Meeting 443

Meeting Marketing User Experience Marketing Strategies 443

William Mills

MAY 20, 2025

Every fintech marketing team faces a critical decision: should your content be freely accessible, or should it be used to capture valuable lead information?

Marketing Strategies 59

Marketing Strategies Fintech Marketing Strategy 59

Bank Innovation

JULY 31, 2017

That’s the question robodavisory services should be asking themselves, according to Matt Wilcox, senior vice president of marketing strategy and innovation for Fiserv. Does your roboadvisor have too little automation, too much, or just enough to satisfy consumers?

Marketing Strategies 296

Marketing Strategies Strategy Innovation Marketing 296

Independent Banker

SEPTEMBER 1, 2021

It’s possible to attract highly engaged consumers if you have the right products and marketing strategy. When a consumer opened a Kasasa Loan, they brought in 52% more in loan balances. Flexibility is key — paid search, programmatic media buying, and direct mail are must-have tools.

Marketing Strategies 91

Marketing Strategies Strategy Marketing Google 91

Perficient

JULY 20, 2020

Our very own Nate Bauer , director – digital marketing consulting, will be moderating the panel: Analyzing Media Coverage Across Channels to Uncover Actionable Intelligences. Nate has spent the majority of his career focusing on developing digital marketing strategy-led solutions.

Customer Experience 526

Customer Experience Analytics Marketing Strategies Leadership 526

Payments Dive

MARCH 22, 2019

David Jones sits down with Mark Bunney, director of market strategy at Ingenico, to explore the global payments business and a world in flux

Marketing Strategies 225

Marketing Strategies Payments Strategy Marketing 225

Bank Innovation

DECEMBER 13, 2019

In this episode, Suman Bhattacharyya, senior editor, and Angely Mercado, associate editor, discuss the following news developments: Corporate card and financial product startup Brex’s marketing strategy; Inspired Capital’s recent investment in business banking platform Rho; and […].

Strategy 243

Strategy Branding Video Marketing Strategies 243

Independent Banker

DECEMBER 31, 2021

Using Google search intent data to uncover consumers in a community bank’s market who are preparing for a major purchase, expanding their family or searching for a new home enables that bank to optimize its paid advertising so it gets results. Paid social represents one component of a digital marketing strategy.

Marketing Strategies 91

Marketing Strategies Strategy Marketing social media 91

Payments Dive

FEBRUARY 17, 2017

Marketing strategies devised for millennials by older generations have been based on bad intuition, poorly curated data, and unquestioned, incomplete assumptions. That leads to bad guesses. When you're designing banking and payment systems for your next generation of customers, bad guesses can be expensive.

Marketing Strategies 208

Marketing Strategies Millennials Payments Strategy 208

Perficient

FEBRUARY 10, 2021

The pandemic dramatically accelerated the evolution and maturity of digital marketing. As platforms, approaches, and channels have all shifted seemingly overnight, we have a new normal for changing your marketing strategy more rapidly than ever. In Episode 3 of the What If?

Digital Strategies 324

Digital Strategies Marketing Strategy Marketing Strategies 324

Perficient

MARCH 22, 2021

Marketers start by building a “hot spot” on the page or app, and then push contextual content based on what the organization understands is relevant to that visitor. Ready to get started with Modular Content Personalization? Contact us Below!

Marketing 322

Marketing Marketing Strategies Strategy Video 322

Perficient

APRIL 20, 2023

Marketers often turn to technology vendors to help them define robust and compliant digital marketing strategies. Bankers that have a defined digital marketing strategy are seeing greater lead generation and client acquisition.

Marketing 294

Marketing Marketing Strategies social media Strategy 294

Perficient

AUGUST 14, 2023

Finally, a cycle of incessant iteration and optimization based on experiment outcomes can lead to informed decisions, minimized risk, continuous enhancement, and innovation, yielding improved offerings, efficient marketing strategies, and increased revenue.

Google 419

Google Tools Analytics Strategy 419

PYMNTS

JUNE 22, 2020

In her new role, Kabakoff will oversee Lunchbox’s “go-to-market strategy” aimed at giving restaurants an alternative to third-party ordering sites. The New York-based omnichannel restaurant platform announced Monday (June 22) it had hired Kabakoff as vice president of solutions.

New York 326

New York Marketing Strategies Customer Experience Maine 326

Abrigo

FEBRUARY 26, 2025

Leverage customer insights for targeted marketing Understanding the needs of different customer segments allows banks to tailor deposit products and marketing strategies effectively. Investing in digital solutions not only improves the customer experience but also positions community banks as forward-thinking financial partners.

Community Bank 195

Community Bank Community Strategy Analytics 195

Bank Innovation

APRIL 4, 2018

Wrong, according Vinay Prabhakar, head of markets strategy, Payments at Finastra. EXCLUSIVE – When The Clearing House (TCH) rolled out realtime payments last November, one would think banks would quickly jump on that bandwagon, right? The problem, as it often is with big institutions, comes down to the bottom line. "We

Payments 186

Payments Marketing Strategies Strategy Marketing 186

Perficient

FEBRUARY 10, 2021

When thinking about B2B ecommerce go-to-market strategy and revenue growth, it is essential to focus on not just the primary web stores, but also to take into account various other e-channels such as point-of-sale, EDI, dealer portals, and of course, can’t forget about the marketplaces.

Strategy 508

Strategy Management Marketing Strategies Online 508

Bank Innovation

JANUARY 30, 2019

s robust marketing strategy for its retail bank has paid off, as the bank today reported that half of its new retail customers were millennials. Ally Financial Inc.’s Of Ally Financial’s 230,000 new retail deposit customers via its retail side, Ally Bank, 126,500 were millennials, according to bank’s earnings report released today.

Retail 170

Retail Millennials Marketing Strategies Strategy 170

Bank Innovation

AUGUST 6, 2019

The funding will allow the Denver-based company to fine-tune its features, including Pay with Ibotta, a recently-launched QR-code based ‘pay with rewards’ capability; advance its marketing strategy; and grow its […].

Denver 170

Denver Marketing Strategies Strategy Marketing 170

PYMNTS

NOVEMBER 11, 2016

That’s why marketers will be leveraging mobile in their holiday shopping strategies this year, with new and creative strategies that focus more on omnichannel solutions and less on generic mobile coupons. About the same number plan on prioritizing social media apps such as Instagram and Snapchat.

Mobile 188

Mobile Marketing Survey Marketing Strategies 188

William Mills

SEPTEMBER 20, 2022

Although reports indicate that the U.S. produced 528,000 jobs in July , those paying attention to recent headlines are well aware that the economy is on the cusp of another recession. Inflation is at its highest peak in 40 years , and tightened rates from the Fed pose a threat as we look to 2023.

Marketing Strategies 82

Marketing Strategies Marketing Strategy Report 82

Perficient

SEPTEMBER 8, 2020

For our second installment of the Visual Storytelling series, let’s examine how creating and using gifs can enhance your message and impact your marketing strategy. The sweet spot between images and video, gifs are an easy way to connect directly with your audience. How to Pronounce Gif.

social media 348

social media Branding Video Marketing 348

Accenture: Banking

MARCH 18, 2016

Banks are relying more and more upon Big Data and analytics to transform their distribution and marketing strategies. In our research into how high-performing companies (those that deliver above-average business performance on a consistent basis) approach analytics, we found that. Read more.

Big Data 150

Big Data Analytics Data Marketing 150

Abrigo

OCTOBER 4, 2016

The good news is that, even for institutions that have limited resources to focus on marketing, there are some easy ways to get started that can quickly impact loan application rates. One cost-effective marketing strategy for financial institutions is to start local within the institution’s targeted geography.

Resources 236

Resources Marketing Strategies Strategy Community 236

Payments Source

MARCH 28, 2019

Once Apple looked at the state of its existing ecosystem, it identified a space it could uniquely deliver on, and activated the partners needed to make it come to fruition — a perfect example of the concept of ecosystem enablement, argues Frank Kenney, director of market strategy for Cleo.

Apple 129

Apple Company Marketing Strategies Cards 129

Abrigo

FEBRUARY 12, 2025

These models influenced marketing strategies, collections, and fraud detection tools. FICO introduced its scoring system in 1989, providing a standardized scale for creditworthiness. Banks started to use statistical predictive models not only at the time of credit origination but also across the consumer journey.

Lending 221

Lending Data Fraud Technology 221

Abrigo

OCTOBER 10, 2014

During last month’s webinar, How to Create and Implement a Marketing Plan in Your firm , speaker Bonnie Buol Ruszczyk, President of bbr marketing, discussed a number of tactics accountants can use to establish a marketing strategy for their firm.

Marketing Strategies 170

Marketing Strategies Marketing Strategy How To 170

Abrigo

DECEMBER 30, 2014

In 2015, accountants should be focusing on technology, consulting services and marketing strategies for their firm, among other trends outlined here. To set yourself up for success professionally, you must be willing to understand the importance of and deliver on new trends, needs and expectations.

Trends 191

Trends Marketing Strategies Leadership Strategy 191

Perficient

DECEMBER 1, 2020

Going further, they adapted some of those learnings to apply to all of their marketing strategies. These systems improved the quality of healthcare for these consumers and expanded their engagement, acquisition, and retention.

Trends 309

Trends Millennials Community Marketing 309

Perficient

FEBRUARY 1, 2021

It’s also important to note that while chatbots are key to seamless online experiences for customers, they need to be combined with a holistic marketing strategy to be most effective. When escalating to a human, a best practice is to keep consumers in channel they are currently engaged in (i.e.,

Strategy 409

Strategy Branding Online Marketing Strategies 409

Perficient

JULY 22, 2020

Fortunately, this gap in strategy can be filled by taking a step back and focusing on the what and how of the equation. Perficient has actually done well here partly because of our own go to market strategy. Like many consulting firms, our approach to the market is different than others.

Strategy 322

Strategy Technology Marketing Marketing Strategies 322

BankInovation

MAY 3, 2024

Technology integration during M&A activity is a customer-centric issue for banks, Danny Baker, vice president of market strategy at technology provider Fiserv, told Bank Automation News. Customers want stability and expectations for seamless experiences can […]

Marketing Strategies 118

Marketing Strategies Strategy Technology Marketing 118

ABA Community Banking

OCTOBER 7, 2024

ABA announced six banks are the recipients of the 2024 Brand Slam Awards, which honor exceptional bank marketing strategies. The post ABA recognizes six banks with national bank marketing awards appeared first on ABA Banking Journal.

National 98

National Marketing Marketing Strategies Strategy 98