Creating an omnichannel marketing strategy for banking

Payments Dive

Omnichannel marketing is a key factor in reaching and retaining customers today. Whatever channel a customer may be using, there is one thing they expect: a personalized experience. Mark Aldred, head of international sales for Auriga shares his insight on this topic

Marketing Strategies to Drive Loan Volume

Independent Banker

Now is the time to market for loans. It’s possible to attract highly engaged consumers if you have the right products and marketing strategy. Your marketing is only as effective as your onboarding experience. Every marketing dollar matters.

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Creating an Effective Financial Services Marketing Strategy for Millennials

Bank Innovation

On the surface, a financial services marketing strategy is not completely different than a marketing strategy for any other industry. A financial services marketing strategy must be more rigorous and well-thought-out in order to be successful. Mobile Online Payments Retail Sales & Marketing Sponsored Everfi GoogleThe crucial difference, though, is the higher and more demanding standard that financial services have from their customers.

With $2b valuation, Marqeta focuses marketing strategy on startups

Bank Innovation

Carousel Payments Premium Sales & Marketing Startups MarqetaA company that operates quietly in the background of popular financial apps and platforms is taking steps to become more visible. While large consumer-facing fintech companies like Square, Klarna, Affirm and others tout speed and efficiency of their user experiences, card issuing and processing startup Marqeta‘s technology supports their payment capabilities, with its APIs allowing […].

How ZoomInfo Enhances Your ABM Strategy

For marketing teams to develop a successful account-based marketing strategy, they need to ensure good data is housed within its Customer Relationship Management (CRM) software. More specifically, updated data can help organizations outline key accounts for their campaigns. And to begin the targeting process, marketing teams must develop an Ideal Customer Profile (ICP) with appropriate firmographic and behavioral data to ensure they’re going after the correct audience.Download this eBook to learn how to start improving your marketing team's data!

Paid social media’s place in your marketing strategy

Independent Banker

As social media platforms tinker with their algorithms, marketing experts say one trend is clear: Paid social campaigns are becoming increasingly necessary to cut through the noise and reach customers. Anthony Englund, director of digital strategy at MSPC, the content marketing agency in St.

Matt Wilcox, SVP Marketing Strategy and Innovation at Fiserv, Joins Innovation Bar at BI 2018

Bank Innovation

Matt Wilcox, SVP of Marketing Strategy and Innovation at Fiserv, will join Ryan Gilbert of Propel […]. Apple has its Genius Bar, and Bank Innovation has its Innovation Bar, where three fintech experts (fintexperts?) share the wisdom (and complimentary signature cocktails.) Bank Innovation 2018 takes place March 5-6 at the Parc 55 Hotel in San Francisco. Exclusive Innovations Bank Innovation 2018 Fiserv Matt Wilcox Propel Venture Partners

5 Essential Metrics that Prove Your Bank’s Marketing Strategy Works

The Financial Brand

This article 5 Essential Metrics that Prove Your Bank’s Marketing Strategy Works appeared first on The Financial Brand. Use these five key performance metrics to optimize marketing efforts and ensure the budget is being spent where it matters most.

How Inflation & Recession Talk Are Changing Bank Marketing Strategies

The Financial Brand

This article How Inflation & Recession Talk Are Changing Bank Marketing Strategies appeared first on The Financial Brand. Here's what bank marketers are doing. Bank Marketing Strategy Banking Trends & Strategies Featured Content Inflation marketing budgets

Should Your Digital Marketing Strategy be Your Only Marketing Strategy?

ForwardBanker

They say the financial services industry is a decade behind other industries with the move to digital marketing strategies. The post Should Your Digital Marketing Strategy be Your Only Marketing Strategy? Financial Marketing Insights digital advertising digital marketing digital marketing channels digital marketing strategies marketing audit marketing strategy print marketing strategic goals traditional advertising

2020 Database Strategies and Contact Acquisition Survey Report

As buyer expectations continue to heighten, marketing and sales teams are feeling pressured to deliver authentic messaging to buyers at every point of their customer journey. This report aims to highlight the current state of B2B database and contact acquisition strategies, and organizations’ goals to leverage data to fuel their go-to-market strategies in 2020 and beyond.

Inside Marketing: How Credit Unions Can Recession-Proof Digital Marketing Strategy

William Mills

Credit Union MarketingAlthough reports indicate that the U.S. produced 528,000 jobs in July , those paying attention to recent headlines are well aware that the economy is on the cusp of another recession.

Inflation Drives Constant Change in Bank Marketing Strategies & Spending

The Financial Brand

Gartner study overturns accepted 'truths' about offline, search and SEO marketing. Bank marketers must be ready to make changes quickly. The post Inflation Drives Constant Change in Bank Marketing Strategies & Spending appeared first on The Financial Brand.

Driving Loan Volume Starts With Smart Marketing Strategies

The Financial Brand

Bank and credit union marketers can put surplus deposits to work (and increase budgets) by effectively mixing four marketing channels. The post Driving Loan Volume Starts With Smart Marketing Strategies appeared first on The Financial Brand - Banking Trends, Analysis & Insights.

Four Key Factors Impacting Bank Marketing Strategy in 2022

The Financial Brand

Consumer use of multiple digital channels poses challenges for bank marketers relating to brand awareness, ROI, personalization and purpose. The post Four Key Factors Impacting Bank Marketing Strategy in 2022 appeared first on The Financial Brand.

Data-Driven Marketing 101

This eBook highlights how data-driven strategies empower marketing campaigns through personalization tactics.

The Unique Marketing Strategies of a Digital Bank that Loves Innovation

The Financial Brand

This article The Unique Marketing Strategies of a Digital Bank that Loves Innovation appeared first on The Financial Brand. This article The Unique Marketing Strategies of a Digital Bank that Loves Innovation appeared first on The Financial Brand.

Staples Pivots Its Marketing Strategy Away From Retail

PYMNTS

In the office supply retailer’s latest effort to save face, it has made the move to shake up its marketing strategy. ” Staples’ chief marketing officer, Frank Bifulco, commented on this new approach. Retail delivery e-commerce marketing staples strategy What's HotFor quite some time, office supplies retailer Staples has been struggling to stay afloat.

Dave’s CMO Breaks Down the Neobank’s Digital Marketing Strategy

The Financial Brand

This article Dave’s CMO Breaks Down the Neobank’s Digital Marketing Strategy appeared first on The Financial Brand. The fintech marketer shares how the neobank uses real-time personalization to help overcome traditional institutions' trust advantage.

2020 Financial Trends Will Redefine 2021 Bank Marketing Strategies

The Financial Brand

The post 2020 Financial Trends Will Redefine 2021 Bank Marketing Strategies appeared first on The Financial Brand. Advertising Featured Content Marketing Strategy Coronavirus Mintel Comperemedia

ABCs of Data Normalization for B2B Marketers

Data normalization. It’s not a far stretch to suggest that the topic isn’t exactly what gets marketers excited in their day-to-day workflow. However, if lead generation, reporting, and measuring ROI is important to your marketing team, then data normalization matters - a lot. In this eBook, we’ll break down the ins and outs of data normalization and review why it’s so critical for your marketing strategies and goals!

Inside the Digital Marketing Strategies of Top Neobanks Revolut & Monzo

The Financial Brand

An analysis of the strategies of the two neobanks reveals ideas banks and credit unions can use to improve their digital marketing chops. The post Inside the Digital Marketing Strategies of Top Neobanks Revolut & Monzo appeared first on The Financial Brand.

3 Marketing Strategies Banks & Credit Unions Can Lift From Neobanks

The Financial Brand

The post 3 Marketing Strategies Banks & Credit Unions Can Lift From Neobanks appeared first on The Financial Brand - Banking Trends, Analysis & Insights. Fintech Marketing Strategy brand purpose challenger bank customer centric data insights

Essential Marketing Strategies for Fintech-Bank Partnerships

The Financial Brand

The post Essential Marketing Strategies for Fintech-Bank Partnerships appeared first on The Financial Brand. Customer Experience Digital Banking Strategies Marketing StrategyPartnerships are becoming a core competency for banks and credit unions.

I Reverse Engineered Monzo’s Content Marketing Strategy: Here’s What Marketers Can Learn

Dataconomy

App-only challenger banks have risen to try and push incumbents off their financial perch, and in this battle, content marketing has been a valuable tool in their repertoires.

Can’t Miss Bank Marketing Strategies Of A Post-PPP Economy

The Emmerich Group

That said, bank marketing strategies that are effective should help you get the job done—by creating the right strategies that define. The post Can’t Miss Bank Marketing Strategies Of A Post-PPP Economy appeared first on Roxanne Emmerich. Consulting Bank Growth bank marketing Profitability and GrowthHello. I have a question for you: how are you going to create the same kind of income that you created last year with PPP? It May Sound Hard.

Digital Marketing Strategies for Community Financial Institutions

The Financial Brand

7 steps for transitioning from traditional marketing channels to a modern menu of digital promotion that reaches today's banking consumers. The post Digital Marketing Strategies for Community Financial Institutions appeared first on The Financial Brand.

Inside the Digital Marketing Strategies of Top Neobanks Revolut & Monzo

The Financial Brand

This article Inside the Digital Marketing Strategies of Top Neobanks Revolut & Monzo appeared first on The Financial Brand. An analysis of the strategies of the two neobanks reveals ideas banks and credit unions can use to improve their digital marketing chops.

How the COVID Crisis Is Revamping Financial Marketing Strategies

The Financial Brand

The post How the COVID Crisis Is Revamping Financial Marketing Strategies appeared first on The Financial Brand. Featured Content Marketing Strategy Strategic Planning CoronavirusSome channels, like community events, may only return virtually.

Ingenico Director of Market Strategy Mark Bunney on the state of global payments

ATM Marketplace

Mark Bunney, director of market strategy at Ingenico, recently spoke with Mobile Payments Today editor David Jones about the current state of the global payments business and its likely future in world in flux

‘Staycation’ Loans: Your Pandemic Summer Marketing Strategy

Image Works Direct

Since the coronavirus pandemic swept across the country in mid-March, financial institutions have had to pivot their marketing plans completely, re-evaluating promotions to cater toward a struggling economy.

Banking Should Include Podcasts As Part Of Content Marketing Strategy

The Financial Brand

Using podcasts to build engagement with customers is a strong brand and sales strategy for banks and credit unions. The post Banking Should Include Podcasts As Part Of Content Marketing Strategy appeared first on The Financial Brand. Marketing Strategy content marketing

Digital Marketing Strategy: The Efficacy of Focus Groups

Digital Growth Institute

Historically speaking, focus groups have guided the thinking of marketing teams in their decision-making processes. StrategyHow effective are focus groups when making changes like developing a new website or optimizing our digital products and product positioning?

5 Big Trends Impacting Financial Marketing Strategies in 2020

The Financial Brand

The post 5 Big Trends Impacting Financial Marketing Strategies in 2020 appeared first on The Financial Brand. Martech's rising role, more focus on institutions' social positions, need for digital smarts, and data privacy regulation demand attention.

Digital Growth is Not a Marketing Strategy

Digital Growth Institute

There’s so much talk about digital growth these days, especially in the financial sector and banks and credit unions in particular. But what exactly is digital growth ? How do consumer journeys play a role in digital growth, and how can banks maximize their growth and build trust through technology?

The Marketing Strategy Behind Truist’s High-Wire Logo Reveal

The Financial Brand

Here's what marketers think of the effort. The post The Marketing Strategy Behind Truist’s High-Wire Logo Reveal appeared first on The Financial Brand. Brand Identity & Design Branding Featured Content Marketing Strategy Naming Strategies SpotlightUndeterred by the scorn heaped on its name, Truist sticks to its guns and adds a slick new logo.