Creating an Effective Financial Services Marketing Strategy for Millennials

Bank Innovation

On the surface, a financial services marketing strategy is not completely different than a marketing strategy for any other industry. A financial services marketing strategy must be more rigorous and well-thought-out in order to be successful.

Should Your Digital Marketing Strategy be Your Only Marketing Strategy?

ForwardBanker

They say the financial services industry is a decade behind other industries with the move to digital marketing strategies. The post Should Your Digital Marketing Strategy be Your Only Marketing Strategy?

Matt Wilcox, SVP Marketing Strategy and Innovation at Fiserv, Joins Innovation Bar at BI 2018

Bank Innovation

Matt Wilcox, SVP of Marketing Strategy and Innovation at Fiserv, will join Ryan Gilbert of Propel […]. Apple has its Genius Bar, and Bank Innovation has its Innovation Bar, where three fintech experts (fintexperts?) share the wisdom (and complimentary signature cocktails.)

Staples Pivots Its Marketing Strategy Away From Retail

PYMNTS

In the office supply retailer’s latest effort to save face, it has made the move to shake up its marketing strategy. ” Staples’ chief marketing officer, Frank Bifulco, commented on this new approach. Retail delivery e-commerce marketing staples strategy What's HotFor quite some time, office supplies retailer Staples has been struggling to stay afloat.

Banking Should Include Podcasts As Part Of Content Marketing Strategy

The Financial Brand

Using podcasts to build engagement with customers is a strong brand and sales strategy for banks and credit unions. The post Banking Should Include Podcasts As Part Of Content Marketing Strategy appeared first on The Financial Brand. Marketing Strategy content marketing

Content Marketing Strategy

Truebridge, Inc.

A smart marketer is someone who has the ability to capture a person’s attention with content that is relevant to their situation while also benefiting their organization’s strategic plan. Content marketing, still considered somewhat of a new kid on the block, it is still rooted on the same principles of traditional marketing. The post Content Marketing Strategy appeared first on Truebridge, Inc.

How Financial Institutions Should Shape Their Gen Z Marketing Strategy

The Financial Brand

Gen Z couldn’t be more different from their Millennial predecessors, a marketers must understanding their distinct views towards money. The post How Financial Institutions Should Shape Their Gen Z Marketing Strategy appeared first on The Financial Brand.

New Year – New Marketing Strategy

Image Works Direct

With the approach of a new year comes the opportunity for a fresh approach to marketing. Don’t just redo what you’ve done before. Explore new worlds of possibilities this year! There may be more – and better – ways to reach your target audience than you’ve considered in the past.

Christina Hamlin: Shaping marketing strategy at Citizens Bank

BankThink

Now she sits at the center of every major marketing initiative. Women in Banking Marketing Branding Mentoring Beth Johnson Citizens Financial Citizens BankHamlin caught the attention of the bank's senior leaders when she oversaw the successful launch of a checking product.

Top 10 Email Marketing Strategies

The Financial Brand

The strategies that make email the most powerful digital multichannel strategy for financial marketers. Direct Marketing Digital Banking Report digital marketing Digital Selling email video marketing

Three Marketing Strategies To Boost Credit Card ROI

The Financial Brand

Financial marketers can grow their credit card portfolio by targeting the right cardholders with onboarding communications and data-informed promotions. The post Three Marketing Strategies To Boost Credit Card ROI appeared first on The Financial Brand.

6 Features of a Successful Content Marketing Strategy

Truebridge, Inc.

To ensure that your content marketing strategy is implemented correctly, and by correctly we mean strategically, here are a few basic questions you should answer and steps you can take to start off on the right foot. The post 6 Features of a Successful Content Marketing Strategy appeared first on Truebridge, Inc.

54 Statistics & Trends That Will Shape Digital Marketing Strategy

The Financial Brand

Over 50 digital, mobile, social, email and content trends that will influence your marketing strategy in digital channels. Digital Marketing

10 Digital Marketing Strategies For Your Next Mortgage Campaign

The Financial Brand

To capitalize on the ripe mortgage and refi market, you need to be thinking about implementing these 10 digital marketing strategies. Online/Digital Product Marketing home loans mortgages

Cross-generational marketing strategy

CU Insight

by: Amanda Lowery. If you’re like most credit unions, you have a lot of Baby Boomer members. Your most high-value current audience is the smaller Gen X crowd, because they are in the peak earning, spending and borrowing years of their lives.

Word of Mouth Marketing Strategy & Examples – Promoting Your Business for Less

Money Crashers

Two-thirds – 67% –… Word of Mouth Marketing Strategy & Examples – Promoting Your Business for Less is a post from Money Crashers. When was the last time you sought out a trusted associate for advice about an important buying decision? If you’re like most Americans, it probably hasn’t been that long. According to a Nielsen Harris Poll Online study, 82% of Americans seek recommendations from friends and family members before making a purchase.

Credit union marketing strategies

CU Insight

One thing almost all credit unions have in common is a limited marketing budget, making it critical to develop a truly effective marketing strategy that delivers new members and builds loyalty. Uncategorized Credit Unions Marketing RewardStream

Marketing strategies for your credit union’s 2019 roadmap

CU Insight

Many credit unions have the best of intentions to create and launch amazing marketing campaigns, but when things get busy throughout the year, marketing is oftentimes the first thing to fade into the background. Now that 2019 is almost here, it’s time to start planning for next year’s marketing initiatives. Last year just 27% of credit unions claimed that digital marketing was a key part of their strategy, compared with 63% of larger financial institutions.

Get everyone on the same page with marketing strategy session

CU Insight

You’re a marketing executive and it’s the beginning of the year. You forgot to review the marketing plan with the executive team! Marketing can only be effective when everyone is on the same strategic page. Talk strategy and make 2018 the best year ever!

Getting C-Level Buy-in for Your Content Marketing Strategy

The Financial Brand

Financial marketers may appreciate the significant role content plays in a digital marketing strategy. Digital Marketing content marketingBut what about CEOs and CFOs? Do they understand it?

How financial institutions should shape their Gen Z marketing strategy

CU Insight

Connecting with younger consumers — those born between 1995 and 2012 — as they are making decisions about their finances is a critical part of any bank’s entry-point marketing strategy. Credit Unions Gen Z Marketing/Social Media Brandience Maria Topken The Financial Brand

8 Steps Effectively Measure Your Digital Marketing Strategy

The Financial Brand

A digital marketing measurement system is not simply about building a reporting dashboard. Here's how to build the right strategy. Digital Channels

5 Ways to Integrate Life Stage Solutions Into Your Marketing Strategy

The Financial Brand

Here are five ways banks and credit unions can build their marketing strategy around life stages and the value/benefits their products deliver. Marketing Strategy

Digital marketing strategy vs. tactics for credit unions

CU Insight

This is also why many financial executives don’t trust marketing. The post Digital marketing strategy vs. tactics for credit unions appeared first on CUInsight. Marketing/Social Media Technology CU GROW Digital Marketing James Robert Lay Marketing strategies technology

4 Marketing Strategies for a Thriving Mortgage Lending Program

The Financial Brand

Key concepts for building a 1:1 mortgage marketing program in today's digitally-driven world. Product Marketing home loans mortgages

Content Marketing Strategy: Clickbait vs. the Curiosity Gap?

The Financial Brand

Marketers must make banking more tantalizing, with a digital advertising strategy built around strong content and sizzling hot headlines. Marketing content marketing

Seven Most Effective Digital Marketing Strategies for Banks My article in Journal of Digital & Social Media Marketing

Matt Wilcox Pro

I’m honored that Journal of Digital & Social Media Marketing has published my article, “The Seven Most Effective Digital Marketing Strategies for Banks.” You’ll find it in Volume 3, Number 4 (Winter 2015-16). A quarterly publication, the Journal is advertising-free and peer-reviewed, meaning that an expert panel vets every article. I can tell you from

PR skills valued most in 21st century marketing strategy

CU Insight

Suddenly, public relations tactics, not marketing, are preferred for driving revenue. Today, the recommended process for increasing market share is to attract audience, develop relationships to build trust and credibility, and collect warm leads.

7 Reasons to Use Infographics in Your Content Marketing Strategy

The Financial Brand

Marketing Busting through the clutter isn''t easy, especially for banks who aren''t known for engaging content. That''s where infographics come in.

5 Reasons to integrate storytelling into your marketing strategy

CU Insight

Take a look at five reasons storytelling is important to your marketing strategy: Stories strengthen relationships. Your stories create connections with members on a deeper level than standard marketing tactics.

Gender marketing strategies in the referral space

CU Insight

So, if not these highest value customers, who is more likely to help boost your referral marketing efforts? The post Gender marketing strategies in the referral space appeared first on CUInsight.

The 5 most effective marketing strategies for financial services

CU Insight

Developing marketing strategies for financial services means considering a range of elements which include: Your organization’s goals & objectives. Target markets. New & emerging markets. However, no matter what your goals or the financial services you provide, effective marketing strategies can help you to focus efforts so that you can better reach targets and goals. Marketing/Social Media David Goodman everfi Marketing

4 Factors to Consider When Crafting Your Credit Card Marketing Strategy

The Financial Brand

But what consumers want in their credit cards — and how they should be marketed — has changed. The post 4 Factors to Consider When Crafting Your Credit Card Marketing Strategy appeared first on The Financial Brand. Product Marketing credit cardsCredit cards are consumers' favorite payment method.

Content Marketing Strategies for Social Media Success in Banking

The Financial Brand

Digital marketing trailblazers tell financial institutions how to fully leverage social media content and respond in real-time with an "always-on" strategy. Digital Marketing content marketing LinkedIn

4 Tips for Developing a Successful Digital Marketing Strategy

The Financial Brand

Four marketing leaders in the financial industry share their insights to help you forge the right digital strategy and find success. Digital Marketing

The new year is the best time to begin your content marketing strategy

CU Insight

If your financial institution hasn’t implemented an inbound, content driven sales and/or marketing strategy, you’re not alone, but you are a little behind. No worries though, it’s the beginning of a New Year and there’s no better time to add an inbound strategy to your strategic initiatives. The first quarter of 2018 is a great time to start inbound sales and marketing and here’s why! Benefits of Content Marketing Strategy in the New Year.

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Advertising will transform your credit union’s marketing strategy

CU Insight

In the world of modern digital marketing, the use of web content, SEO, and websites to market and reach your target audience is essential. However, the market is becoming competitive and as a result, organic SEO strategies may not be enough. The post Advertising will transform your credit union’s marketing strategy appeared first on CUInsight. Marketing/Social Media Advertising David Goodman everfi Marketing marketing strategy SEO

Do your checking accounts undermine your marketing strategy?

CU Insight

Most financial marketers view checking as a series of individual accounts rather than a holistic entity with the capability of advancing broad corporate objectives. The post Do your checking accounts undermine your marketing strategy?

Technology Investments that Can Elevate Product and Service Delivery

CU Direct

Intuvo Lending Lending Advisory Services automated back office automated loan decisions digital marketing strategy instant approval ratio loan decision engine loan production machine learning technology investments

Why You Must Make Mobile Advertising The Cornerstone of Your Digital Marketing Strategy

The Financial Brand

Banks and credit unions can’t afford to ignore marketing on mobile devices any longer. Mobile & Tablets

4 essential tools for revamping your digital marketing strategy

CU Insight

Freshening up your company’s digital marketing campaign can be a scary prospect. Digital marketing campaigns have become an integral marketing strategy for many businesses for two main reasons : They are generally cheaper and more cost effective than other forms of marketing to run.

How your marketing creative impacts your marketing strategy

CU Insight

Your marketing strategy drives your marketing creative. However, creative is vitally important to your marketing plan’s execution. The most unique strategy in the world is meaningless unless the creative pops and sizzles. How does strategy drive creative?

Building an effective game for credit union mobile marketing strategy

CU Insight

In fact, Gartner Market Research predicts tablets will surpass desktop usage for the first time this year. For savvy credit unions, it’s obviously time to open the “mobile branch” and focus on a mobile banking strategy that not only provides transactional capabilities, but also integrates member communication and marketing capabilities. While many marketing skills are equally important in any delivery channel (e.g.,