The Financial Brand

JUNE 8, 2023

This article Today’s Deposit Battles Demand Personalized Marketing Strategies appeared first on The Financial Brand. Winning the struggle for deposits demands better strategies than banking formerly used. Begin with better understanding of consumers.

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The Financial Brand

JULY 29, 2023

This article What Does a Successful Influencer Marketing Strategy Look Like for Banking Brands? But, how do you execute an influencer marketing strategy successfully? This article What Does a Successful Influencer Marketing Strategy Look Like for Banking Brands? appeared first on The Financial Brand.

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Bank Innovation

OCTOBER 11, 2019

A company that operates quietly in the background of popular financial apps and platforms is taking steps to become more visible.

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Perficient

MAY 2, 2022

Competitive Market Situation – What is known and validated about what direct competitors are doing in this space? Your Go-to-Market Strategy – How are your go-to-market strategies responding to support the evolving digitally enlightened customer?

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Strategy Company Marketing Strategies Marketing 491

PYMNTS

MAY 4, 2017

In the office supply retailer’s latest effort to save face, it has made the move to shake up its marketing strategy. As we’ve reported over the past year, Staples has seen its CEO step down , the closing of 70 stores , and talks about a potential sale.

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The Financial Brand

JUNE 13, 2023

This article How to Get Comfortable with Generative AI in Your Marketing Strategy appeared first on The Financial Brand. Walk, crawl, run toward generative AI, urges a marketing executive at a financial institution. Those not experimenting with it are missing out.

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The Financial Brand

MAY 22, 2023

Transactors: Understanding Their Behavior to Optimize Marketing Strategies appeared first on The Financial Brand. Here's how marketers can use these insights. This article Credit Card Revolvers vs. Transactors: Understanding Their Behavior to Optimize Marketing Strategies appeared first on The Financial Brand.

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The Emmerich Group

OCTOBER 28, 2021

That said, bank marketing strategies that are effective should help you get the job done—by creating the right strategies that define. The post Can’t Miss Bank Marketing Strategies Of A Post-PPP Economy appeared first on Roxanne Emmerich. It May Sound Hard. And It Probably Will Be. Continue Reading.

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Marketing Strategies Strategy Marketing 52

Dataconomy

JUNE 4, 2020

The post I Reverse Engineered Monzo’s Content Marketing Strategy: Here’s What Marketers Can Learn appeared first on Dataconomy. Have you ever wondered how they do it? If you’ve never heard of Monzo, it’s a UK-based challenger bank that has grown.

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ForwardBanker

SEPTEMBER 2, 2017

They say the financial services industry is a decade behind other industries with the move to digital marketing strategies. The post Should Your Digital Marketing Strategy be Your Only Marketing Strategy? Some say digital is the only way to go. appeared first on Deluxe FI.

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The Financial Brand

NOVEMBER 2, 2021

Bank and credit union marketers can put surplus deposits to work (and increase budgets) by effectively mixing four marketing channels. The post Driving Loan Volume Starts With Smart Marketing Strategies appeared first on The Financial Brand - Banking Trends, Analysis & Insights.

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The Financial Brand

JANUARY 19, 2021

The post 2020 Financial Trends Will Redefine 2021 Bank Marketing Strategies appeared first on The Financial Brand. Success will require a solutions focus in messaging and product features along with finding ways to restore the human element in banking.

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William Mills

SEPTEMBER 20, 2022

Although reports indicate that the U.S. produced 528,000 jobs in July , those paying attention to recent headlines are well aware that the economy is on the cusp of another recession. Inflation is at its highest peak in 40 years , and tightened rates from the Fed pose a threat as we look to 2023.

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Perficient

APRIL 20, 2023

Marketers often turn to technology vendors to help them define robust and compliant digital marketing strategies. Bankers that have a defined digital marketing strategy are seeing greater lead generation and client acquisition.

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Perficient

AUGUST 14, 2023

Finally, a cycle of incessant iteration and optimization based on experiment outcomes can lead to informed decisions, minimized risk, continuous enhancement, and innovation, yielding improved offerings, efficient marketing strategies, and increased revenue.

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Google Analytics Tools Analysis 419

ATM Marketplace

APRIL 4, 2019

Mark Bunney, director of market strategy at Ingenico, recently spoke with Mobile Payments Today editor David Jones about the current state of the global payments business and its likely future in world in flux.

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Marketing Strategies Payments Strategy Marketing 60

The Financial Brand

JUNE 22, 2021

The post 3 Marketing Strategies Banks & Credit Unions Can Lift From Neobanks appeared first on The Financial Brand - Banking Trends, Analysis & Insights. You don't have to be an agile start-up to put these challenger bank approaches to use. The key is in the execution, which must be consistent.

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Perficient

JANUARY 20, 2021

These experiences must aim to accommodate and benefit different audience needs based on their geographical location, culture, ethnicity, race, gender, age, language, sexual orientation, and so on, without seeing these factors as an obstacle to overcome in the strategy and design process. Strategy and Design: Who Should Be in the Room?

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The Financial Brand

FEBRUARY 16, 2020

7 steps for transitioning from traditional marketing channels to a modern menu of digital promotion that reaches today's banking consumers. The post Digital Marketing Strategies for Community Financial Institutions appeared first on The Financial Brand.

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The Financial Brand

FEBRUARY 5, 2020

The post Essential Marketing Strategies for Fintech-Bank Partnerships appeared first on The Financial Brand. Partnerships are becoming a core competency for banks and credit unions. Five steps will help ensure a successful collaboration.

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Perficient

JUNE 15, 2020

The goal of conversational marketing should always revolve around enhancing your user’s experience, while minimizing friction. An effective conversational marketing strategy can: Create a more authentic human experience with your brand. Quantify the impact of marketing and sales campaigns.

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The Financial Brand

JUNE 15, 2020

The post How the COVID Crisis Is Revamping Financial Marketing Strategies appeared first on The Financial Brand. Some channels, like community events, may only return virtually. Others, like video, will continue their rapid growth after the crisis.

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The Financial Brand

NOVEMBER 24, 2019

The post 5 Big Trends Impacting Financial Marketing Strategies in 2020 appeared first on The Financial Brand. Martech's rising role, more focus on institutions' social positions, need for digital smarts, and data privacy regulation demand attention.

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Matt Wilcox Pro

JULY 11, 2016

I’m honored that Journal of Digital & Social Media Marketing has published my article, “The Seven Most Effective Digital Marketing Strategies for Banks.” You’ll find it in Volume 3, Number 4 (Winter 2015-16). I can tell you from [.]

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The Financial Brand

FEBRUARY 5, 2019

Using podcasts to build engagement with customers is a strong brand and sales strategy for banks and credit unions. The post Banking Should Include Podcasts As Part Of Content Marketing Strategy appeared first on The Financial Brand.

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Bank Innovation

DECEMBER 13, 2019

In this episode, Suman Bhattacharyya, senior editor, and Angely Mercado, associate editor, discuss the following news developments: Corporate card and financial product startup Brex’s marketing strategy; Inspired Capital’s recent investment in business banking platform Rho; and […].

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The Financial Brand

JANUARY 16, 2019

Gen Z couldn’t be more different from their Millennial predecessors, a marketers must understanding their distinct views towards money. The post How Financial Institutions Should Shape Their Gen Z Marketing Strategy appeared first on The Financial Brand.

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The Financial Brand

JANUARY 20, 2020

Here's what marketers think of the effort. The post The Marketing Strategy Behind Truist’s High-Wire Logo Reveal appeared first on The Financial Brand. Undeterred by the scorn heaped on its name, Truist sticks to its guns and adds a slick new logo.

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Image Works Direct

JUNE 17, 2020

Since the coronavirus pandemic swept across the country in mid-March, financial institutions have had to pivot their marketing plans completely, re-evaluating promotions to cater toward a struggling economy.

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Perficient

FEBRUARY 10, 2021

The pandemic dramatically accelerated the evolution and maturity of digital marketing. As platforms, approaches, and channels have all shifted seemingly overnight, we have a new normal for changing your marketing strategy more rapidly than ever. In Episode 3 of the What If?

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The Financial Brand

OCTOBER 14, 2019

The post New Email Habits & Trends Demand Fresh Financial Marketing Strategies appeared first on The Financial Brand. Email continues to reign, but banks and credit unions must improve quality before artificial intelligence and more boot them to spam.

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The Financial Brand

OCTOBER 25, 2018

Financial marketers can grow their credit card portfolio by targeting the right cardholders with onboarding communications and data-informed promotions. The post Three Marketing Strategies To Boost Credit Card ROI appeared first on The Financial Brand.

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Payments Dive

MARCH 22, 2019

David Jones sits down with Mark Bunney, director of market strategy at Ingenico, to explore the global payments business and a world in flux

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Bank Innovation

JULY 31, 2017

That’s the question robodavisory services should be asking themselves, according to Matt Wilcox, senior vice president of marketing strategy and innovation for Fiserv. Does your roboadvisor have too little automation, too much, or just enough to satisfy consumers?

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