article thumbnail

Embedded Finance: Bolstering Brand Experiences


When a non-financial firm offers embedded banking, they offer a branded checking account to hold funds and make payments for the betterment of the company and its clients or workers. In this blog, we will look at how a non-banking company can offer bank-like perks to its clients and workers. Consider the evolution of eBay.

Branding 472
article thumbnail

Ideas To Improve Your Bank’s Brand Value Proposition

South State Correspondent

If you want to know if your bank has an alignment problem, ask ten co-workers, ”What is your bank’s brand value proposition? In this article, we look at why getting clarity around your bank’s brand proposition is important and some ideas to consider. Once the Company figured out its brand proposition, sales took off.

Branding 195

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Banking on brand purpose: Three ways to unlock ROI


Great brands aim to make an impact on the world. And according to a recent Accenture Song study on North American banking customers, “brand purpose” is no longer a nice-to-have factor—it’s an imperative. For banks, we define “brand purpose” as the action-oriented articulation of your mission and values, and….

Branding 221
article thumbnail

Helping Brands: D2C Brands Tap New Business Models To Shorten 'Time To Commerce'


COVID has put pressure on brands to find solutions for their direct-to-consumer [D2C] strategy,” he said. As more brands embrace eCommerce, he added, joining online platforms solves only some of the challenges of international, cross-border efforts — namely, setting up digital storefronts and reaching consumers.

Branding 322
article thumbnail

Marketing-Led COVID-19 Growth Strategies: 2022 and Beyond

This is your chance to create unprecedented brand awareness, bring in the best leads sales has ever seen, and play an instrumental role in generating new and existing business revenue. More than two years into the pandemic, COVID-19 is far from over.

article thumbnail

Walmart Launches 'Modern Fashion Brand'


The retail giant is starting “a fashion essentials-inspired brand for both men and women created by our in-house design team,” the company said in a news release. At its core, this new brand is born from thoughtful, simple design, quality fabrics, modern silhouettes and styles updated for today.”. “At Today (Sept.

Branding 263
article thumbnail

Checkout startup Bolt sued by fashion brand group

Payments Dive

Checkout startup Bolt Financial is being sued by Authentic Brands Group, which owns the rights to a pack of brands from Forever 21 to Nautica to Spyder. ABG alleges Bolt's software services led to technology failures and lost sales, but Bolt denies the claims.

Groups 195
article thumbnail

Online Banking Without Third-Party Cookies

Since the inception of cookies in 1994, advertisers and brands have come to depend on them as a tool to help websites remember users. As the end of third-party cookies looms ever closer, some consumers are rejoicing in their demise while many advertisers and brands worry about how they’ll move forward without them.

article thumbnail

Going to Market Smarter in the New Economy

Technology will continue to play a part in fostering buyer allegiance and building brands in the “new normal.” The fight to find new customers and retain existing ones is the biggest business challenge for many companies.

article thumbnail

How New Customer Experience Technology Can Generate Massive ROI

Speaker: Elissa Riddell, Justin Knowles, Melissa Maki, Ami Iceman-Haueter

Focus will be centered on the benefits of investing in omnichannel technology to help create customized, consistent, and branded experiences across your institution’s buyer journey. By the end of this session you will have learned: How others are using customer engagement tech. Benchmarking data to measure successes (and failures).