Mobile Apps And Gas: The Brand/Aggregator Brand Conundrum
AUGUST 9, 2018
The problem with loyalty to price is that it isn’t the same thing as loyalty to brand,” McCrary noted — and because gasoline is such a commodity good for consumers, it is hard to build brand loyalty. Brands are improving their food services, renovating bathrooms, expanding their shop offerings and expanding their mobile payment options. America, it has often been said, is a car culture. Perhaps because the first consumer automobiles rolled off Henry Ford’s assembly lines.