Video Content Creates Digital-First Brand Loyalty


That influx of users new to digital paths and processes has created pressure in the market for brands to leverage video content. He said properly leveraged video will both boost a brand’s reputation and stickiness, as well as demonstrably add to revenue.

Video 183

Sensory Branding: Right Scent, Right Time?


Sensory branding is having a moment. These are some admittedly “out there” examples of sensory branding, which is popular lately for several reasons. Supplementing the “sight” of marketing and branding with a taste or a sound creates an entirely new set of tools to attract consumers.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Inspire Brands To Buy Dunkin' For $11.3B


Inspire Brands will acquire Dunkin' Brands , the parent of Dunkin' and Baskin-Robbins , for $11.3 By joining Inspire, these brands will add complementary guest experiences and occasions to our current portfolio.

Inspire Bets $11.3B That Its Brands Can Run On Dunkin’


Private equity-backed Inspire Brands will be buying Dunkin' Donuts and bringing it private for a whopping $11.3 Inspire’s Many Brands . Inspire has thus far in its history has more or less focused its attention on established brands that were struggling and in need of a turn-around.

12 Coolest Brands in Banking 2017

Bank Innovation

Newswire ant financial coolest brands Hyperledger listsWhat Amazon did with “Just Walk Out” stores was cool. Snap’s Spectacles – also interesting. Some may argue that Pokemon Go had a good run too. Those innovations may seem cool to the wider public, but we – the fintech-obsessed – dig deeper to uncover the underlying coolness within mainstream Read More.

Walmart Launches 'Modern Fashion Brand'


The retail giant is starting “a fashion essentials-inspired brand for both men and women created by our in-house design team,” the company said in a news release. We’ve launched exclusive, elevated brands.”. Walmart wants to bring a bit of the high-fashion catwalk to its store aisles.

Keeping Your Brand in a Safe Position During the Pandemic

ABA Community Banking

Go on the offensive on social media and take advantage of creative branding opportunities, as well as provide clear communications to your team members and clients. The post Keeping Your Brand in a Safe Position During the Pandemic appeared first on ABA Banking Journal.

Special K, Other CPG Brands Step Up D2C Efforts


20 for its Special K brand. The flavors were “inspired” by Twitter conversations the brand had with consumers. Its Objective wellness brand, according to the website Glossy , is being redesigned and rebranded about a year after it was first introduced.

How Brands Can Avoid Direct-To-Consumer Pitfalls


Brands looking to sell directly to end users need a vision for what their omnicommerce experience should be, and a plan for how they’re going to deliver something to complement their existing business instead of merely complicating it.

NEW DATA: The Six Reasons Why More Consumers Are Buying Directly From Brands


These are among the key findings that have emerged from PYMNTS’ latest research study, D2C And The New Brand Loyalty Opportunity , a collaboration with PYMNTS research reveals some dramatic shifts in how consumers are obtaining CPG brands both online and offline.

Regal Software Introduces Bank-Branded B2B Payables


Community banks and regional banks will be able to immediately offer a platform under their own brands, enabling their business clients to automate their accounts payable (AP) through the RegalPay One application without making a large technology investment, according to the announcement.

Coolest Brands 2016: Alphabetical List

Bank Innovation

ALPHABETICAL LIST Adyen Alipay BankMobile BBVA Digital Asset Holdings Level39 MasterCard Robinhood Silicon Valley Bank Social Finance Venmo WeChat Honorable Mentions | Coolest Brands 2016 Home. Uncategorized Coolest Brands 2016

Tailored Brands Might Seek Bankruptcy In Q3


Men’s Wearhouse owner Tailored Brands might seek bankruptcy in the third quarter of its fiscal year, according to a 10-Q regulatory filing with the U.S. Tailored Brands said the pandemic had a significant effect on its business, as has been the case with a number of merchants.

Cornerstone League modifies branding

American Banker

Arkansas Credit unions Marketing Texas Branding OklahomaThe trade group representing credit unions in Arkansas, Texas and Oklahoma said the change is an attempt to better unify a variety of services the association offers.

DTC Brands See Media Opportunity In Crisis


DTC brands grew up digital,” he noted. Wiese and his team compared the current pandemic to several other crises, man-made or financial, across 100 years and 125 brands. That lesson is particularly applicable to DTC brands. Before the pandemic, VAB analyzed 50 DTC brands that were new to TV advertising, including Shipt , DoorDash, ClassPass and Butcher Box. Brands should look at it as a long-term investment.”.

How Brands Can Turn B2B Buying Into A Positive Experience


For brands and their manufacturers, Amazon can be a powerful influence. Brands and their manufacturers today continue to rely on legacy technologies and manual processes to sell products online, said King.

Retail Branding Comes Off The Back Burner


For retailers, especially those deemed non-essential and struggling with revenue, branding may be on the back burner right now. Big mistake, say several branding experts. And who you were was your brand. “A A lot of what makes strong brands is consistency and adherence to values,” says Sean Claessen, chief strategy officer at Bond Brand Loyalty. Your brand attributes are the ones you fall back on when you have to make difficult decisions.

Will bank brands survive in this digital world?

Chris Skinner

We were having a debate about brand loyalty in a mobile world. How do you … The post Will bank brands survive in this digital world? The discussion began with talking about how it used to be complex with dealing via branch and call centre; then it was branch, call centre and online; now, it’s branch, call centre, online and mobile. appeared first on Chris Skinner's blog. Digital Bank Future Grid

Big Brands Are Cutting Ties With Amazon


IKEA has announced it is cutting ties with Amazon, a move that other brands like Nike, Birkenstock and PopSockets have also done recently. James Thomson, who is a former Amazon manager and now a partner at brand consultancy Buy Box Experts, said that because most brands are available on Amazon regardless of whether the brand wants to be a part of the site or not, the decision to leave could backfire on the brand. “To

Brands Go Direct To Consumer Online: Now What?


Bringing a brand directly to consumers over digital channels was an option to consider in the pre-pandemic world — but the question for brands today in our radically digitized world is not if, but when, according to Reimagining How Brands Relate To Consumers.

Tailored Brands Might Seek Bankruptcy Due To Pandemic


Men’s Wearhouse owner Tailored Brands might be the next significant retail company in the United States to make a bankruptcy filing as the COVID-19 crisis unfolds. Tailored Brands has approximately 1,400 U.S. Tailored Brands had $201 million in unrestricted cash on hand in early June. A Chapter 11 filing would allow the firm to keep the operation of some of its brands as it seeks to sell other names and could come as soon as July.

Why Amazon Created A Separate Brand For Designer Fashion


You're no longer bound to the few brands you engage with,” she said. You really have a myriad of options, whether you're engaging with somebody on Instagram, [shopping with] a new brand or a B2C brand.

Who has the most valuable bank brand?

Chris Skinner

I just got The Banker magazine’s February issue discussing the top banking brands of the world. Timely, as I have been talking about trust and brands this week. In particular, I guess I was surprised the Chinese banks are the strongest brands across the board in 2018, with the top … The post Who has the most valuable bank brand?

Luxury Brands Hit The Discount Racks


While many luxury retailers have found themselves needing to slash prices to keep inventory moving, some luxury brands are switching manufacturing to assist in the coronavirus crisis. For example, LVMH, which owns high-end brands Louis Vuitton, Fendi and others, announced it will produce large quantities of hydroalcoholic gels for use by health authorities. A bright spot is also emerging for luxury brands as China recovers slowly. Retail Coronavirus luxury brands LVMH News

12 Coolest Brands in Banking 2016

Bank Innovation

We are proud fintech nerds, and for five years we have marked the Coolest Brands in Banking on Bank Innovation based not on the type of sunglasses worn by a CEO, but on the Read More. Capital Cards Commerce Compliance Corporate Innovations Insurance Lending Marketing Mobile Online Operations Payments PFM Retail Risk Security Slider Social Media Startups Technology Virtual Currency Wealth Management Wearables coolest brands lists

Yum! Brands Digital Sales Reach Record $3.5B Amid Pandemic


Brands, Inc. Gibbs said KFC registered its highest average sales per store in the brand’s history in a week in early May. The brand has served nearly 20 million contactless digital orders as of March 2020. “We’ve Brands

Bank Brand Value: Calculated!

Jeff For Banks

I ask and ask and ask: what does brand get you? Forbes calculated brand value in their " World's Most Valuable Brands " by taking anything that a company achieves over an 8% return on equity. Driving ROE higher, but hardly due to its brand. Bank Brand Value ("BBV") So how would I calculate a financial institution's brand value? When I speak, I use great brand images such as Starbucks, JW Marriott, and Mercedes Benz. i.e. brand.

As the U.S. Banking Sector Lags—Banking Brand Values Go Up

Bank Innovation

banks accounted for 81 of the 500 most valuable and strongest bank brands around the world on Brand Finance’s Banking 500 2019 list, released this week. Led by the Industrial and Commercial Bank of China, the world’s most valuable banking brand (at $79.8 Commerce Corporate DataBank Exclusive Lending Mobile Online Operations Premium Retail Sales & Marketing Security Social Media bank brands Bank of America BankUnited branding Chase Citibank Deutsche Bank Wells Fargo

Amazon Turns To Manufacturers For ‘Exclusive’ Brands


Amazon is taking a new approach to its brands, extending beyond its AmazonBasics and other private-label lines: The retailer is rolling out brands that are exclusive to the site, but are not actually owned by the company. While expansion of private-label brands has been a top priority , One Click Retail noted in a report , Amazon is reportedly now focusing on bringing Amazon-exclusive brands made by manufacturers such as First Quality. Amazon’s Private-Label Brands.

BigCommerce Unveils Open Checkout For Brands Seeking Customization


In particular, Open Checkout gives brands a high level of control over the design of the checkout experience, down to the “flexibility to define every pixel of their checkout page,” BigCommerce noted in the release. BigCommerce on Tuesday (Nov.

Old Navy Parts Ways With Gap Brand


CEO Art Peck will still be in charge of the parent company, which includes the Gap brand, Banana Republic, Athleta, Intermix and new athletic brand Hill City. The other brands overlap each other but overlap Old Navy less,” Peck said on a conference call with analysts on Thursday (February 28), according to The Wall Street Journal. One thing Peck isn’t sure about is how the company will split each of the brands’ customer data. “We

Tailored Brands Could Close Up To 500 Retail Locations


To bolster its financial status and let it better compete in a difficult retail climate, Tailored Brands plans to make changes that will lead to a reduction of roughly 20 percent of its corporate positions by the conclusion of fiscal Q2. The company, whose brands include Jos.

Instagram, Snaps Team Up To Help Brands Connect With Customers


Snaps is teaming up with Instagram as the social media giant gears up for the holiday shopping season by sprucing up its commercial appeal to the major brands. It's no longer up for debate that consumers want to message with brands where they already spend their time.”.

Lucky Brand Starts Chapter 11 Proceedings, Seeks Sale


Lucky Brand has started proceedings under Chapter 11 to help pave the way for a sale and decrease its debt load brought about by recent difficulties with the inclusion of the pandemic. After considering all options, the Board has determined that a Chapter 11 filing is the best course of action to optimize the operations and secure the brand’s long-term success.”. Retail bankruptcy Editors' Picks Lucky Brand News pandemic What's Hot

Luxury Brands Work With Chinese eCommerce Sites, Shun Amazon


Luxury brands are selling more and more on Chinese eCommerce sites like and Alibaba, while still keeping their distance from Amazon, according to a report in The Wall Street Journal. The idea of being listed along with batteries and windshield wiper fluid is not one that attracts luxury brands, the Journal reported. The move is partly due to China’s shopping habits, as many Chinese consumers prefer third-party sites that offer a multitude of brands.