Sensory Branding: Right Scent, Right Time?

PYMNTS

Sensory branding is having a moment. These are some admittedly “out there” examples of sensory branding, which is popular lately for several reasons. Supplementing the “sight” of marketing and branding with a taste or a sound creates an entirely new set of tools to attract consumers.

Video Content Creates Digital-First Brand Loyalty

PYMNTS

That influx of users new to digital paths and processes has created pressure in the market for brands to leverage video content. He said properly leveraged video will both boost a brand’s reputation and stickiness, as well as demonstrably add to revenue.

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Brands Connect To The DogEconomy

PYMNTS

Sine early 2021, the Unilever-owned ice cream brand has been selling non-dairy frozen treats called “Doggie Desserts” in supermarkets and pet stores. And brands are jumping on board — even beauty brands, according to reports.

12 Coolest Brands in Banking 2017

Bank Innovation

Newswire ant financial coolest brands Hyperledger listsWhat Amazon did with “Just Walk Out” stores was cool. Snap’s Spectacles – also interesting. Some may argue that Pokemon Go had a good run too. Those innovations may seem cool to the wider public, but we – the fintech-obsessed – dig deeper to uncover the underlying coolness within mainstream Read More.

Yum! Brands Acquires ‘Conversational Commerce’ Platform Amid Ongoing Digital Push

PYMNTS

Brands , parent company of quick-service restaurant (QSR) giants Taco Bell, KFC and Pizza Hut, announced Wednesday (March 24) its acquisition of chat-based ordering and marketing platform company Tictuk. Brands’ Chief Digital and Technology Officer, said in a statement. Brands

Just Do It: Brands Can Take D2C Page From Nike

PYMNTS

It’s where you can really create the relationship to the brand,” Stehle said. Every brand can’t be Nike, Stehle said. Luxury brands, he said, do this by creating a very limited amount of innovative product available for purchase.

Inspire Brands To Buy Dunkin' For $11.3B

PYMNTS

Inspire Brands will acquire Dunkin' Brands , the parent of Dunkin' and Baskin-Robbins , for $11.3 By joining Inspire, these brands will add complementary guest experiences and occasions to our current portfolio.

QSRs Optimize With Machine Learning As Yum! Brands Acquires AI Company

PYMNTS

Brands, Inc. Technology strategies that elevate the customer and employee experience and lead to smart, data-driven marketing decisions are critical to keeping our brands R.E.D. Brands CEO, said in the company release. “We’re Brands

Authentic Brands Could Buy Arcadia Group And Debenhams

PYMNTS

Authentic Brands is said to be in talks with Debenhams and Arcadia Group administrators, with unnamed sources claiming that the retail company is mulling a bid for the Sir Philip Green retail empire and the retailer, Retail Gazette reported.

Retail Branding Comes Off The Back Burner

PYMNTS

For retailers, especially those deemed non-essential and struggling with revenue, branding may be on the back burner right now. Big mistake, say several branding experts. And who you were was your brand. “A

Big Brands Are Cutting Ties With Amazon

PYMNTS

IKEA has announced it is cutting ties with Amazon, a move that other brands like Nike, Birkenstock and PopSockets have also done recently. To say the brand has won by walking away, they haven’t won at all,” Thomson said.

DTC Brands See Media Opportunity In Crisis

PYMNTS

DTC brands grew up digital,” he noted. Wiese and his team compared the current pandemic to several other crises, man-made or financial, across 100 years and 125 brands. That lesson is particularly applicable to DTC brands. Brands should look at it as a long-term investment.”.

Luxury Brands Hit The Discount Racks

PYMNTS

While many luxury retailers have found themselves needing to slash prices to keep inventory moving, some luxury brands are switching manufacturing to assist in the coronavirus crisis. A bright spot is also emerging for luxury brands as China recovers slowly.

Coolest Brands 2016: Alphabetical List

Bank Innovation

ALPHABETICAL LIST Adyen Alipay BankMobile BBVA Digital Asset Holdings Level39 MasterCard Robinhood Silicon Valley Bank Social Finance Venmo WeChat Honorable Mentions | Coolest Brands 2016 Home. Uncategorized Coolest Brands 2016

Tailored Brands Might Seek Bankruptcy Due To Pandemic

PYMNTS

Men’s Wearhouse owner Tailored Brands might be the next significant retail company in the United States to make a bankruptcy filing as the COVID-19 crisis unfolds. Tailored Brands has approximately 1,400 U.S. Tailored Brands had $201 million in unrestricted cash on hand in early June.

Walmart Launches 'Modern Fashion Brand'

PYMNTS

The retail giant is starting “a fashion essentials-inspired brand for both men and women created by our in-house design team,” the company said in a news release. We’ve launched exclusive, elevated brands.”. Walmart wants to bring a bit of the high-fashion catwalk to its store aisles.

Inspire Bets $11.3B That Its Brands Can Run On Dunkin’

PYMNTS

Private equity-backed Inspire Brands will be buying Dunkin' Donuts and bringing it private for a whopping $11.3 Inspire’s Many Brands . Inspire has thus far in its history has more or less focused its attention on established brands that were struggling and in need of a turn-around.

Digital Shift Gives Rise To DTC Brands

PYMNTS

The second is the rise of direct-to-consumer (DTC) brands. It also accelerated the rise of DTC brands, but not for the same reasons. DTC brands drove into the pandemic and adapted to it to catch the digital shift. There are two kinds of DTC brands that have arisen.

How Brands Can Avoid Direct-To-Consumer Pitfalls

PYMNTS

Brands looking to sell directly to end users need a vision for what their omnicommerce experience should be, and a plan for how they’re going to deliver something to complement their existing business instead of merely complicating it.

Eddie Bauer Joins Growing Retail Stable Of Simon Property-Authentic Brands’ SPARC Group

PYMNTS

Eddie Bauer, the 100-year-old outdoor sportswear retailer, will become the sixth retail brand added to the stable of SPARC Group, a four-year-old joint venture between mall owner Simon Property Group and brand licensing and development firm Authentic Brands Group (ABG).

Helping Brands: D2C Brands Tap New Business Models To Shorten 'Time To Commerce'

PYMNTS

COVID has put pressure on brands to find solutions for their direct-to-consumer [D2C] strategy,” he said. The shift to digital commerce has opened up new markets for companies across all verticals and sizes.

Special K, Other CPG Brands Step Up D2C Efforts

PYMNTS

20 for its Special K brand. The flavors were “inspired” by Twitter conversations the brand had with consumers. Its Objective wellness brand, according to the website Glossy , is being redesigned and rebranded about a year after it was first introduced.

Will bank brands survive in this digital world?

Chris Skinner

We were having a debate about brand loyalty in a mobile world. How do you … The post Will bank brands survive in this digital world? The discussion began with talking about how it used to be complex with dealing via branch and call centre; then it was branch, call centre and online; now, it’s branch, call centre, online and mobile. appeared first on Chris Skinner's blog. Digital Bank Future Grid

NEW DATA: The Six Reasons Why More Consumers Are Buying Directly From Brands

PYMNTS

These are among the key findings that have emerged from PYMNTS’ latest research study, D2C And The New Brand Loyalty Opportunity , a collaboration with sticky.io. PYMNTS research reveals some dramatic shifts in how consumers are obtaining CPG brands both online and offline.

Today In Retail: Spectrum Brands' Net Sales Jump; Stamp.com’s Revenue Soars

PYMNTS

In today’s top retail news, Spectrum Brands reported its net sales climbed by 22.6 Spectrum Brands' Net Sales Rise Amid Higher Reinvestments. Spectrum Brands, whose portfolio includes names such as Kwikset, George Foreman and Repel, reported that net sales increased by 22.6

12 Coolest Brands in Banking 2016

Bank Innovation

We are proud fintech nerds, and for five years we have marked the Coolest Brands in Banking on Bank Innovation based not on the type of sunglasses worn by a CEO, but on the Read More. Capital Cards Commerce Compliance Corporate Innovations Insurance Lending Marketing Mobile Online Operations Payments PFM Retail Risk Security Slider Social Media Startups Technology Virtual Currency Wealth Management Wearables coolest brands lists

Who has the most valuable bank brand?

Chris Skinner

I just got The Banker magazine’s February issue discussing the top banking brands of the world. Timely, as I have been talking about trust and brands this week. In particular, I guess I was surprised the Chinese banks are the strongest brands across the board in 2018, with the top … The post Who has the most valuable bank brand?

Can The New England Patriots Brand Survive Losing Tom Brady?

PYMNTS

But while Brady won’t win any more titles for New England, his branding story is just getting started. By contrast, the Patriots’ branding problems are just beginning, experts say. People don’t see the distance between the brand and the person.

Keeping Your Brand in a Safe Position During the Pandemic

ABA Community Banking

Go on the offensive on social media and take advantage of creative branding opportunities, as well as provide clear communications to your team members and clients. The post Keeping Your Brand in a Safe Position During the Pandemic appeared first on ABA Banking Journal.

Tailored Brands Might Seek Bankruptcy In Q3

PYMNTS

Men’s Wearhouse owner Tailored Brands might seek bankruptcy in the third quarter of its fiscal year, according to a 10-Q regulatory filing with the U.S. Tailored Brands said the pandemic had a significant effect on its business, as has been the case with a number of merchants.

As the U.S. Banking Sector Lags—Banking Brand Values Go Up

Bank Innovation

banks accounted for 81 of the 500 most valuable and strongest bank brands around the world on Brand Finance’s Banking 500 2019 list, released this week. Led by the Industrial and Commercial Bank of China, the world’s most valuable banking brand (at $79.8 Commerce Corporate DataBank Exclusive Lending Mobile Online Operations Premium Retail Sales & Marketing Security Social Media bank brands Bank of America BankUnited branding Chase Citibank Deutsche Bank Wells Fargo

CommerceIQ Launches Tools For Grocery Brands On Amazon Fresh, Walmart

PYMNTS

CommerceIQ, an eCommerce management startup, is rolling out new capabilities to support grocery brands on Amazon Fresh and Walmart. The digital grocery vertical is expected to hit $100 billion this year.

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Old Navy Parts Ways With Gap Brand

PYMNTS

CEO Art Peck will still be in charge of the parent company, which includes the Gap brand, Banana Republic, Athleta, Intermix and new athletic brand Hill City. The other brands overlap each other but overlap Old Navy less,” Peck said on a conference call with analysts on Thursday (February 28), according to The Wall Street Journal. One thing Peck isn’t sure about is how the company will split each of the brands’ customer data. “We

Bank Brand Value: Calculated!

Jeff For Banks

I ask and ask and ask: what does brand get you? Forbes calculated brand value in their " World's Most Valuable Brands " by taking anything that a company achieves over an 8% return on equity. Driving ROE higher, but hardly due to its brand. Bank Brand Value ("BBV") So how would I calculate a financial institution's brand value? When I speak, I use great brand images such as Starbucks, JW Marriott, and Mercedes Benz. i.e. brand.

Amazon Turns To Manufacturers For ‘Exclusive’ Brands

PYMNTS

Amazon is taking a new approach to its brands, extending beyond its AmazonBasics and other private-label lines: The retailer is rolling out brands that are exclusive to the site, but are not actually owned by the company. While expansion of private-label brands has been a top priority , One Click Retail noted in a report , Amazon is reportedly now focusing on bringing Amazon-exclusive brands made by manufacturers such as First Quality. Amazon’s Private-Label Brands.