Visa’s Sensory Branding Goes Global

PYMNTS

Today (June 17) Visa is announcing that their sensory branding suite is in over two dozen countries care of a dozen new partnerships. Visa’s sensory branding suite of products includes a sound, animation and haptic cues for consumers and merchants when a Visa transaction is completed.

Citi Teams With Grab On Co-Branded Credit Cards

PYMNTS

Citigroup is teaming up with Grab , the ride-hailing startup out of Singapore, to roll out co-branded credit cards. In May Citigroup launched a co-branded credit card with Paytm, the Indian digital payments company, and with Qantas a couple of years back.

Old Navy Parts Ways With Gap Brand

PYMNTS

CEO Art Peck will still be in charge of the parent company, which includes the Gap brand, Banana Republic, Athleta, Intermix and new athletic brand Hill City. One thing Peck isn’t sure about is how the company will split each of the brands’ customer data. “We

Luxury Brands Work With Chinese eCommerce Sites, Shun Amazon

PYMNTS

Luxury brands are selling more and more on Chinese eCommerce sites like JD.com and Alibaba, while still keeping their distance from Amazon, according to a report in The Wall Street Journal. This approach can be challenging for luxury brands , which prefer to sell through their own platforms.

Will bank brands survive in this digital world?

Chris Skinner

We were having a debate about brand loyalty in a mobile world. How do you … The post Will bank brands survive in this digital world?

The Great Marketplace, Branded Storefront Debate

PYMNTS

What brands choose will always be dependent on what needs they are filling — and what connections they are trying to forge. The “Shopify model,” Chen said, makes it easy and efficient for sellers to build a customized digital storefront, giving those sellers a highly branded experience.

Bank Brand Value: Calculated!

Jeff For Banks

I ask and ask and ask: what does brand get you? Forbes calculated brand value in their " World's Most Valuable Brands " by taking anything that a company achieves over an 8% return on equity. Driving ROE higher, but hardly due to its brand. i.e. brand.

Amazon Surpasses Google, Apple As Most Valuable Brand

PYMNTS

Amazon is officially the world’s most valuable brand, valued at $315.5 The rankings were released on Tuesday (June 11) and come via the BrandZ Top 100 Most Valuable Global Brand ranking 2019, which is put together by the WPP research agency Kantar.

DTC Brands Spurn Amazon, Despite Perks

PYMNTS

Amazon has been heavily courting some direct-to-consumer (DTC) brands – inviting them to its headquarters , paying for dinner and letting them fill their carts with gear from Amazon Go shops. Selling on Amazon doesn’t work for a customer-centric brand.

12 Coolest Brands in Banking 2017

Bank Innovation

Newswire ant financial coolest brands Hyperledger listsWhat Amazon did with “Just Walk Out” stores was cool. Snap’s Spectacles – also interesting. Some may argue that Pokemon Go had a good run too.

Authentic Brands Buys Sports Illustrated To Build Licensing Empire

PYMNTS

To reportedly build a licensing empire with the Sports Illustrated name, Authentic Brands Group LLC has agreed to buy the storied magazine from Meredith Corp. As it stands, Authentic Brands owns brands that are focused on sports such as Prince for tennis and Spyder for skiing.

Target Launches Everspring Household Brand

PYMNTS

To reach consumers on the hunt for offerings that are “clean and natural,” Target rolled out its Everspring household brand. The news comes as Target getting into the toiletry market by preparing to launch a brand of consumer products dubbed Smartly.

Amazon Debuts Exclusive Beauty Brand

PYMNTS

News reports are emerging that the eCommerce giant launched its own exclusive beauty brand last week. The line, called Fast Beauty Company , comes to the market care of Amazon’s brand accelerator program. The program helps founders create brands for exclusive sale on the Amazon marketplace. That is different than Amazon private label products, which are Amazon-owned brands. Retail Amazon exclusive brands News private label What's Hot

Amazon Turns To Manufacturers For ‘Exclusive’ Brands

PYMNTS

Amazon is taking a new approach to its brands, extending beyond its AmazonBasics and other private-label lines: The retailer is rolling out brands that are exclusive to the site, but are not actually owned by the company. While expansion of private-label brands has been a top priority , One Click Retail noted in a report , Amazon is reportedly now focusing on bringing Amazon-exclusive brands made by manufacturers such as First Quality. Amazon’s Private-Label Brands.

Amazon Gains More Exclusive Product Lines From Outside Brands

PYMNTS

That move comes as Amazon has had trouble wooing some direct-to-consumer brands. Already, Amazon has found cooperation for its aims from GNC, Equal sweeteners and Tuft & Needle, which has launched the Amazon-only brand Nod. Brand Resistance.

Williams-Sonoma Sues Amazon Over Private-Label Brand

PYMNTS

Williams-Sonoma, a retail outlet that sells kitchenware and furnishings, has sued Amazon over a chair that is “strikingly similar” to the company’s West Elm brand, according to a report by Bloomberg. Some brands include the Amazon name and others don’t.

As the U.S. Banking Sector Lags—Banking Brand Values Go Up

Bank Innovation

banks accounted for 81 of the 500 most valuable and strongest bank brands around the world on Brand Finance’s Banking 500 2019 list, released this week. Led by the Industrial and Commercial Bank of China, the world’s most valuable banking brand (at $79.8

Amazon Lets Brands Remove Fakes From eCommerce Platform

PYMNTS

The new program, which the eCommerce giant laid out in a blog post , empowers brands to bring counterfeits to zero on Amazon properties. The self-service counterfeit removal tool gives brands the ability to remove copycat listings on their own.

How Millennials Shop For Furniture With Direct-To-Consumer Brands

PYMNTS

By taking out the intermediary, millennial-focused brands can offer products made with good materials at sensible prices, and presumably save customers more money by picking up the tab for shipping.

Financial Brand Forum 2019: 5 Wins in 5 Minutes

Gonzobanker

In five short years, The Financial Brand Forum has grown from startup to become the preeminent financial industry event. Tip of the hat to The Financial Brand’s Jeffry Pilcher. The post Financial Brand Forum 2019: 5 Wins in 5 Minutes appeared first on Gonzobanker.

How Madhappy Turned T-Shirts Into A Lifestyle Brand

PYMNTS

When the brand is a well-known luxury provider like Dolce Gabbana, it can charge whatever it wants for a T-shirt, since the customer is arguably not purchasing the shirt so much as the cache of the logo on it. Retail ecommerce lifestyle brands Madhappy News pop up shops Shop Talk t-shirts

Lifestyle Brand Goop Subject Of UK Complaint

PYMNTS

After lifestyle brand goop allegedly made misleading claims regarding its products, a nonprofit charity has filed a complaint in the United Kingdom. Retail Health and Wellness lifestyle brand News supplements uk vitamins What's Hot

The Untapped Power of Brand in Banking

Jeff For Banks

So, if you are asking, “what does brand get you?”, Ask the Experts My firm is not a marketing or branding firm. Tim had great insights for banks on brand. And in our discussion, he mentioned how great brands tend to drive more value than firms operating in the same industry.

Beyond 'Truist': A brief history of unusual bank brands

BankThink

Banking brands Consumer banking M&A Truist Financial BB&T SunTrust Comerica Bank Synovus Financial Synchrony Zions Bancorp "Truist" was roundly mocked when it was unveiled as the name of the merging BB&T and SunTrust, but it’s hardly the first bank moniker to elicit a "huh?" from critics.

Who has the most valuable bank brand?

Chris Skinner

I just got The Banker magazine’s February issue discussing the top banking brands of the world. Timely, as I have been talking about trust and brands this week. In particular, I guess I was surprised the Chinese banks are the strongest brands across the board in 2018, with the top … The post Who has the most valuable bank brand?

Armoire And Building A Fashion Brand That Isn’t A Fashion Brand

PYMNTS

Armoire is a young brand, about three years old, and a little under half of its customer base comes from its hometown of Seattle. We’re also high end contemporary from an inventory perspective — average MSRP is $250-plus — and we strive to work with women owned and ethical fashion brands.”.

12 Coolest Brands in Banking 2016

Bank Innovation

We are proud fintech nerds, and for five years we have marked the Coolest Brands in Banking on Bank Innovation based not on the type of sunglasses worn by a CEO, but on the Read More. When we think of cool, James Dean doesn’t immediately come to mind. The app Songsterr does.

Target To Roll Out New Brand Of Consumer Products

PYMNTS

Target is getting into the toiletry market, gearing up to roll out a brand of consumer products dubbed Smartly. These shoppers aren’t as loyal to specific brands as older consumers, Target research has shown, according to the report.

New Instagram Feature Will Tell Brands About Bookmarked Products

PYMNTS

Instagram is working on a shopping feature that would tell brands which products users are bookmarking, according to a report by CNBC. Brands can tag items and users can get more details about them, with the goal of eventually being sent to websites to complete purchases.

Which Bank Brands Were All the Buzz in 2018?

Bank Innovation

JPMorgan Chase had the highest "buzz ranking" among banks in 2018, according to YouGov's Brand Index, an annual poll measuring which brands are considered the best by consumers.

Instant Brands Teams With Google On Voice-Command Instant Pot

PYMNTS

Instant Brands, the maker of the Instant Pot, announced a new collaboration with Google during the CES show being held in Las Vega this week. The move on the part of Instant Brands to collaborate with Google comes at a time when a voice-activated assistance platform war is emerging.

H&M Seeks To Shutter Cheap Monday Brand  

PYMNTS

The world’s second biggest fashion retail firm, H&M, is shuttering its independent brand Cheap Monday, the company said on Tuesday (Nov. The brand had been owned by H&M through its 2008 acquisition of Fabric Scandinavien AB, which was the owner of Cheap Monday. In a statement, H&M said the Cheap Monday brand has existed as “a traditional wholesale business model, which is a model that has faced major challenges due to the shift in the industry.”

Amazon Selling First Branded Mattress

PYMNTS

The firm monitors the list of more than 120 private label Amazon brand products that now includes kitchen goods, clothing, batteries, and electronics. The mattress marks the first time Amazon sold a branded Amazon mattress, noted the report, citing TJI. Retailers, including Amazon.com , have been picking up the pace of creating their own products under their in-house brands.

Building A Niche Brand For Outdoor Enthusiasts

PYMNTS

While the eCommerce era puts a literal planet’s worth of goods at consumers’ fingertips, not all purchasing experiences are created equal. Some items are much easier to buy online than others. Generic consumer commodity items – paper towels, toothpaste, batteries, etc. –

Coolest Brands 2016: Alphabetical List

Bank Innovation

ALPHABETICAL LIST Adyen Alipay BankMobile BBVA Digital Asset Holdings Level39 MasterCard Robinhood Silicon Valley Bank Social Finance Venmo WeChat Honorable Mentions | Coolest Brands 2016 Home. Uncategorized Coolest Brands 2016

Online Brands Focus On Mobile For Custom Children’s Eyeglasses

PYMNTS

Entrepreneurs often start companies stemming from their personal experiences. Heidi Hertel founded Fitz Frames , for instance, after her experiences with buying eyeglasses with her children. She has three kids, and two of them have worn glasses since they were toddlers. “I

Brands Stretch Their Legs Online

PYMNTS

One of the most recent experiments for direct-to-consumer eCommerce is taking place on Instagram , and, if successful, could forge a path for brands that want to sell directly to online consumers. Adidas , Louis Vuitton , Aritzia and The Kooples are among the early brand participants in Instagram’s policy of enabling consumers to buy items while in Stories, Adweek recently reported.

Leading Your Brand as an Executive

ForwardBanker

Who is responsible for building your financial institution’s brand? All of these people are responsible for building your brand, because great brands are built by people. Executives must lead the brand. Financial Marketing Insights Brand branding engagement leadership

DTC Brands Fill Pricing Gap In Outdoor Furniture Market

PYMNTS

Some of the minds behind direct-to-consumer (DTC) brands are inspired by their personal experiences. Yardbird’s concept, which has grown into a brand with an eCommerce website and a showroom in Minnesota, offers 10 furniture collections. From Outer to Yardbird, DTC brands are tapping into eCommerce and the power of their existing customer bases to help connect shoppers with outdoor furniture through digital channels.

On-Demand Delivery Boosts Brand Loyalty

PYMNTS

In a nutshell, consumers don’t particularly care how companies get orders to their doors as long as it’s quick and the order is the proper brand. Consumers care more than ever about what brands they’re consuming,” Southworth said. They won’t just buy any bottle of whiskey — it has to be their whiskey, and they’re proud about their attachment to their chosen brand. The explosion of eCommerce and on-demand is training consumers to be brand-specific but channel-agnostic.

Launching an Internal Branding Campaign

ForwardBanker

Branding is a complex initiative that involves two primary components – external branding and internal branding. External branding is the more well-known element and generally involves a company’s external image, reputation, logos and the like.

Amazon Debuts Private Label Skincare Brand

PYMNTS

Amazon.com Head of Beauty for Private Brands Kara Trousdale said in the announcement, “Our goal is to help customers spend less time and money searching for the right skincare solutions.”

Lyft Brings Pedal-Assisted Bikes, New Branding To San Francisco

PYMNTS

With its rollout of pedal-assisted bikes, Lyft is using its own branding in the San Francisco Bay Area.