Payments Dive

FEBRUARY 10, 2025

Consumer uptake of the payments pioneer’s flagship payments tool was lackluster last year. The company promised skeptical analysts more growth this year.

Branding 312

Branding Tools Payments Company 312

Payments Dive

MARCH 12, 2025

The payments pioneer is counting on merchant tech upgrades, its buy now, pay later offering and Venmo to re-energize its flagship business, a top executive said this week.

Branding 312

Branding Payments 312

Payments Dive

MARCH 7, 2024

Alex Chriss aims to use the company’s faster-growing unbranded Braintree business to give a boost to the legacy PayPal brand.

Branding 222

Branding Company 222

Accenture: Banking

AUGUST 28, 2022

Great brands aim to make an impact on the world. And according to a recent Accenture Song study on North American banking customers, “brand purpose” is no longer a nice-to-have factor—it’s an imperative. For banks, we define “brand purpose” as the action-oriented articulation of your mission and values, and….

Branding 222

Branding Study Customer Experience 222

Perficient

AUGUST 31, 2020

Leverage Graphics to Showcase Your Digital Brand. Using visual media, like graphics, gifs, and infographics help publicize your brand, grow your online following, and even influence whether or not you make the sale. Useful on so many platforms, pictures are an integral part of communicating your brand to the right audience.

Branding 520

Branding Guidelines social media Exercises 520

South State Correspondent

OCTOBER 19, 2023

If you want to know if your bank has an alignment problem, ask ten co-workers, ”What is your bank’s brand value proposition? In this article, we look at why getting clarity around your bank’s brand proposition is important and some ideas to consider. Once the Company figured out its brand proposition, sales took off.

Branding 195

Branding Marketing Company Industry 195

Perficient

NOVEMBER 12, 2020

As customers shift their brand interactions further into digital channels, brands and companies are slowly realizing that their customers’ experience with these channels has come to define the brand itself. But, as brands commoditize digital offerings, creative is not enough. Peak Creative. Data + Marketing.

How To 508

How To Branding Customer Experience Industry 508

Payments Dive

FEBRUARY 7, 2020

Self-service technology allows retailers to meet customer expectations established by the pioneering tech efforts of brand's, like Starbucks. These installations take diverse forms, a CES panel demonstrated.

Retail 485

Retail Meeting Branding Payments 485

Perficient

FEBRUARY 16, 2021

We’ve helped many of the world’s most innovative and customer-focused brands, including automotive companies, transform how they serve, engage, and support their customers. Attend this webinar to hear: Real-life examples of what top brands are doing outside the automotive industry. Where to begin for some quick wins.

Customer Experience 489

Customer Experience Arizona Branding Examples 489

Perficient

JANUARY 13, 2021

Rabbior highlights the importance of understanding each unique capability of every marketplace type, “[With a marketplace], you go from running a retail store and the branding outside it to bringing all your wares to a flea market. Would you put up the same signs? Probably not.”. Conditional Promotional Factors.

Report 495

Report Leadership Branding Strategy 495

Perficient

JANUARY 12, 2021

With the expanded success of ecommerce in the last twelve months, brands have more opportunities than ever to engage in digital channels with their consumers and stand out from the competition. It seems that businesses and customers truly are at a new inflection point with this technology and opportunities are available for brands.

Customer Experience 538

Customer Experience Branding Video Online 538

Perficient

AUGUST 28, 2024

Whether you’re attending in person or virtually, the conference boasts numerous opportunities to hear how some of the world’s largest brands are using data and AI to create personalized journeys and promote better business outcomes. One such brand is Nationwide.

Data 419

Data San Francisco Conference Branding 419

Payments Dive

FEBRUARY 24, 2023

GoDaddy now offers its business owner clients a digital payment tool that is customizable to their company branding.

Tools 419

Tools Branding Payments Company 419

Perficient

DECEMBER 30, 2020

Except for Macy’s and Nordstroms, all other brands did better (or less bad) on the internet channel versus the store channel. For many of these brands, balancing store versus online inventory must have been a big challenge. This customer satisfaction data highlights the need to get digital transformation right.

Online 421

Online Study Branding Customer Experience 421

Payments Dive

AUGUST 4, 2022

More brands have entered the cryptocurrency and NFT markets despite signs of declining consumer interest.

cryptocurrency 398

cryptocurrency Branding Payments Marketing 398

Perficient

AUGUST 10, 2020

Large brands usually have a great offline presence. Would these large brands need to do SEO? Here’s Why digital marketing video series, Eric Enge and John Dietrich explain how SEO is different for larger brands and what the keys to success are. ? ? ?. Tell me some more about how SEO is different for large brands.

Video 517

Video Branding Tools Google 517

Perficient

AUGUST 31, 2020

Accountability : loyalty will be given to brands that provide accountability at every level. Imagine less reporting on CSR initiatives from brands and more enablement of self-service accountability tracking and reporting features for consumers. Value : a redefinition of how value is measured.

Customer Experience 506

Customer Experience Branding Community Millennials 506

Payments Dive

JUNE 3, 2024

Customers have multiple ways to access your products and brand, but do those experiences work together for their benefit—and yours?

Retail 360

Retail Branding 360

Payments Dive

SEPTEMBER 13, 2022

The instant payments brand is highlighting a double-digit growth rate for its peer-to-peer payments tool and downplaying scams on its system.

Tools 398

Tools Branding System Payments 398

Perficient

FEBRUARY 22, 2021

Motion design can tell a business’ story at a deeper level, evolve the brand, enhance the user journey, and leave a lasting impact on the consumer. To make a lasting effect on your consumers and elevate your brand with motion design, here is what to focus on: Seeing Your Site from a User’s Point of View.

Video 509

Video UX Branding User Experience 509

Chris Skinner

MARCH 19, 2019

A year ago I blogged about invisible banking and that I have some issues with it, namely that the bank brand disappears and the customer finds it too easy to spend without thinking.

Branding 419

Branding Digital Banking Fintech 419

Chris Skinner

MARCH 19, 2019

A year ago I blogged about invisible banking and that I have some issues with it, namely that the bank brand disappears and the customer finds it too easy to spend without thinking.

Branding 419

Branding Digital Banking Fintech 419

Perficient

MARCH 11, 2021

We’ve helped many of the world’s most innovative and customer-focused brands, including automakers and suppliers, transform how they serve, engage, and support their customers.

Industry 383

Industry Branding Innovation Marketing 383

Chris Skinner

SEPTEMBER 12, 2018

I recently did an interview with my American friend Jim Marous over on The Financial Brand. It’s a good interview so I thought I would post my answers here. Feel free to comment!

Branding 413

Branding Digital Banking Fintech 413

Perficient

NOVEMBER 6, 2020

For brands and companies, it’s not always easy to deliver on these customer expectations, but it’s well worth it. It also means taking an active role in understanding what problems and opportunities our clients – some the best brands and companies in the world – are trying to solve.

Customer Experience 427

Customer Experience UX User Experience Branding 427

Perficient

JUNE 15, 2020

An effective conversational marketing strategy can: Create a more authentic human experience with your brand. A personalized solution takes user data into account when drafting responses to questions your users may have about your brand. Deepen consumer engagement, confidence, and loyalty.

Meeting 443

Meeting Marketing User Experience Marketing Strategies 443

Payments Dive

JULY 25, 2022

The partnership allows brands working with Cardless to take advantage of Amex’s benefits, while Amex sees the move expanding the scale of its network.

Fintech 345

Fintech Branding 345

Perficient

SEPTEMBER 8, 2020

Adding Gifs to Your Brand Strategy. Creating company-specific gifs allows for viewers to share your branded content on all social media platforms, which increases your audience reach. Whether you’re aiming to build your audience or increase your product awareness, add branded gifs into your marketing mix.

social media 348

social media Branding Video Marketing 348

Perficient

NOVEMBER 3, 2020

Social influencers could promote brands through their channels and direct users to “swipe up” or click a link in their bio to purchase. By giving a channel for this social proof use case, Instagram allows customers to interact and purchase brands that their favorite influencers represent.

social media 332

social media Google Branding Training 332

Chris Skinner

JANUARY 6, 2019

A brand new, fresh, shiny year, and just out of the starting gate. Hello, hello and hello again. Welcome to 2019. Having said that, yes we are still talking Brexit and we still find a group of shady bankers knocking off billions. Same s**t, different day, as Stephen King would say.

Trends 379

Trends Branding Groups 379

Bank Innovation

JANUARY 22, 2020

The race to create a challenger bank just got more competitive with a ready-made solution from core provider Temenos that can help brands stand up a digital bank in as few as 90 days. The Switzerland-based banking technology provider launched its digital banking software-as-a-service solution in the U.S.

Digital Banking 370

Digital Banking US Software Branding 370

Perficient

DECEMBER 9, 2020

Providing a quality commerce experience is table stakes in these unprecedented times, and brands across all industries are racing to sell through digital channels. Forrester canvased 35 commerce service providers to help shape the shortlists of digital decision-makers and channel strategy professionals.

Report 572

Report Industry Strategy Branding 572

Chris Skinner

MAY 20, 2019

I would call them the iGen but that’s too branded, so marketers call them Gen Z. Another few articles I’ve picked up this week have focused upon the new generation of consumer: Gen Z. Who are the Z Gen? As of 2019, the breakdown by age looks like this: Baby … The post Are you focused on the right customer?

Branding 372

Branding Marketing 372

Perficient

MARCH 22, 2021

The same way we articulate to our clients exactly why they should do business with us, applying an employer value proposition – sometimes called an employee brand platform – offers candidates and colleagues both the chance to understand the answers to two key questions: “Why do people join Perficient?”

Community 520

Community social media US Branding 520