Amazon Turns To Manufacturers For ‘Exclusive’ Brands
OCTOBER 8, 2018
Amazon is taking a new approach to its brands, extending beyond its AmazonBasics and other private-label lines: The retailer is rolling out brands that are exclusive to the site, but are not actually owned by the company. While expansion of private-label brands has been a top priority , One Click Retail noted in a report , Amazon is reportedly now focusing on bringing Amazon-exclusive brands made by manufacturers such as First Quality. Amazon’s Private-Label Brands.