Perficient

NOVEMBER 30, 2020

Once held up as a maven of creativity and brand, today’s technologies, customers, and pace of business demand CMOs have a wider handle on a variety of skill sets and a much deeper business acumen in order to move their team from cost to profit centers. This is not a short-term trend either. The short answer is No. How to Get There.

Branding 378

Branding UX Customer Experience Marketing 378

Payments Dive

JUNE 22, 2022

The multi-artist album, a first-time marketing move by the card company, features original songs that incorporate Mastercard’s brand sound.

Branding 195

Branding Cards Marketing Company 195

Perficient

DECEMBER 29, 2020

Below are three examples of outstanding customer engagement campaigns that were launched by well-known brands (not discussed in our webinar!): What You’ll Learn: Digital strategies from top brands across multiple industries. By optimizing these digital efforts, companies will increase sales and provide value to their customers.

Branding 294

Branding Industry Digital Strategies Customer Experience 294

Perficient

FEBRUARY 24, 2021

In a world where retail has changed and consumers remain at home, how do brands reimagine the task of getting products to customers? podcast , we interview Jon Bostock, best-selling author, innovator, co-founder and CEO of Truman’s and learn how brands that innovate will win in a rapidly changing digital-first economy.

Branding 441

Branding Digital Strategies Case Study Retail 441

PYMNTS

OCTOBER 19, 2020

“You're no longer bound to the few brands you engage with,” she said. You really have a myriad of options, whether you're engaging with somebody on Instagram, [shopping with] a new brand or a B2C brand. For luxury now, all of a sudden there [is] competition.” . The Market’s Latest Entrant: Amazon Luxury Stores .

Branding 328

Branding Retail Capital Video 328

PYMNTS

SEPTEMBER 7, 2020

The second is the rise of direct-to-consumer (DTC) brands. It also accelerated the rise of DTC brands, but not for the same reasons. DTC brands drove into the pandemic and adapted to it to catch the digital shift. There are two kinds of DTC brands that have arisen. The Rise Of DTC-Only Brands.

Branding 251

Branding Retail Lending Groups 251

PYMNTS

AUGUST 1, 2020

Sensory branding is having a moment. These are some admittedly “out there” examples of sensory branding, which is popular lately for several reasons. Supplementing the “sight” of marketing and branding with a taste or a sound creates an entirely new set of tools to attract consumers. And sensory branding isn’t limited to sound.

Branding 202

Branding Marketing Retail Study 202

South State Correspondent

MARCH 23, 2022

If your bank struggles to create a clear value proposition and brand differentiation, then we have a case study for you. Brand Differentiation Step 1: Build an Employee-Centric Culture. Nubank is an example of what happens when you invest in your products in order to differentiate your brand.

Branding 221

Branding social media Payments Strategy 221

Chris Skinner

MARCH 4, 2019

We were having a debate about brand loyalty in a mobile world. How do you … The post Will bank brands survive in this digital world? appeared first on Chris Skinner's blog.

Branding 361

Branding Mobile Online Digital Banking 361

PYMNTS

OCTOBER 19, 2020

Snaps is teaming up with Instagram as the social media giant gears up for the holiday shopping season by sprucing up its commercial appeal to the major brands. It's no longer up for debate that consumers want to message with brands where they already spend their time.”. New York-based Snaps announced on Monday (Oct.

Branding 297

Branding social media New York Online 297

PYMNTS

JULY 28, 2020

Brands looking to sell directly to end users need a vision for what their omnicommerce experience should be, and a plan for how they’re going to deliver something to complement their existing business instead of merely complicating it. Bhatia said there are parts of that effort that brands should focus on and others they should outsource.

Branding 215

Branding Retail Examples Payments 215

PYMNTS

SEPTEMBER 9, 2020

Bringing a brand directly to consumers over digital channels was an option to consider in the pre-pandemic world — but the question for brands today in our radically digitized world is not if, but when, according to sticky.io They have to optimize every touchpoint that the customer has with their brand.”.

Branding 230

Branding Online Retail Data 230

PYMNTS

NOVEMBER 1, 2020

Inspire Brands will acquire Dunkin' Brands , the parent of Dunkin' and Baskin-Robbins , for $11.3 By joining Inspire, these brands will add complementary guest experiences and occasions to our current portfolio. billion and assumption of debt, the companies announced Friday (Oct. 30) in a press release. As recently as Oct.

Branding 171

Branding Operations Trends Company 171

Payments Dive

JUNE 28, 2022

The card offers customers 3% cashback on all purchases at any of the restaurant brands’ 185 locations.

Cards 195

Cards Branding 195

Independent Banker

FEBRUARY 28, 2022

Promotional merchandise, or swag, has long been regarded as a no-brainer approach to business branding, but community banks are shedding those thrifty connotations with a new, mindful approach to company gifting that imparts value and purpose while bolstering bottom lines. Building brand identity. By Judith Sears.

Community 167

Community Branding Community Bank Iowa 167

ATM Marketplace

NOVEMBER 17, 2023

The APC Gen Z study found that Gen Z has five top demands from businesses and brands: 1. Authenticity. PhysiDigital. Experiential.

Branding 121

Branding Study 121

PYMNTS

DECEMBER 14, 2020

Authentic Brands is said to be in talks with Debenhams and Arcadia Group administrators, with unnamed sources claiming that the retail company is mulling a bid for the Sir Philip Green retail empire and the retailer, Retail Gazette reported. Arcadia Group is the owner of Evans, Dorothy Perkins, Burton, Topshop and others.

Groups 224

Groups Branding Retail New York 224

PYMNTS

NOVEMBER 27, 2020

That influx of users new to digital paths and processes has created pressure in the market for brands to leverage video content. And perhaps more critically, video done well boosts brand loyalty, Atzmon said. It really gives that human connection and that brand affinity.

Video 209

Video Branding Digital Banking Cards 209

PYMNTS

JUNE 15, 2020

Men’s Wearhouse owner Tailored Brands might be the next significant retail company in the United States to make a bankruptcy filing as the COVID-19 crisis unfolds. Tailored Brands has approximately 1,400 U.S. Tailored Brands had $201 million in unrestricted cash on hand in early June. A Bank and 40 percent at K&G.

Branding 212

Branding Retail United States Payments 212

PYMNTS

JANUARY 22, 2021

Moreover, she said, Hershey’s is increasingly joining the large contingent of consumer packaged goods (CPG) brands realizing their customer base now mostly hanging out around the house and eschewing physical commerce for its digital counterpart. Nike added that since the pandemic’s start the company has added 70 million new members globally.

Branding 261

Branding Retail Trends America 261

PYMNTS

SEPTEMBER 14, 2020

For brands and their manufacturers, Amazon can be a powerful influence. Brands and their manufacturers today continue to rely on legacy technologies and manual processes to sell products online, said King. Changing business models have added extra pressure on the way brands sell across channels across business models.

Branding 269

Branding Payments Online Millennials 269

PYMNTS

AUGUST 13, 2020

These are among the key findings that have emerged from PYMNTS’ latest research study, D2C And The New Brand Loyalty Opportunity , a collaboration with sticky.io. PYMNTS research reveals some dramatic shifts in how consumers are obtaining CPG brands both online and offline. percent bought new retail product brands.

Branding 245

Branding Data Retail Survey 245

PYMNTS

JANUARY 10, 2020

IKEA has announced it is cutting ties with Amazon, a move that other brands like Nike, Birkenstock and PopSockets have also done recently. To say the brand has won by walking away, they haven’t won at all,” Thomson said.

Branding 186

Branding Retail Online Report 186

PYMNTS

OCTOBER 5, 2020

20 for its Special K brand. The flavors were “inspired” by Twitter conversations the brand had with consumers. Its Objective wellness brand, according to the website Glossy , is being redesigned and rebranded about a year after it was first introduced. The promotion started Sept. Another marketing move can be seen from Clorox.

Branding 183

Branding Millennials Marketing Resources 183

PYMNTS

NOVEMBER 2, 2020

Private equity-backed Inspire Brands will be buying Dunkin' Donuts and bringing it private for a whopping $11.3 Dunkin’ Brands CEO Dave Hoffmann noted the acquisition was a testament to the progress Dunkin’s had made and maintained during the global pandemic leaving the brand “stronger than ever.”. “We Inspire’s Many Brands .

Branding 183

Branding Mobile Atlanta Comparison 183

PYMNTS

MARCH 17, 2020

While many luxury retailers have found themselves needing to slash prices to keep inventory moving, some luxury brands are switching manufacturing to assist in the coronavirus crisis. A bright spot is also emerging for luxury brands as China recovers slowly. The luxury business is going the distance for COVID-19.

Branding 146

Branding Retail User Experience Trends 146

PYMNTS

OCTOBER 14, 2020

"Unlike solutions on the market today that only offer a handful of ERP integrations and require a manual intervention to complete a payment, RegalPay One offers a bank-branded platform that connects directly to their corporate customers' ERP system," Ed Wertzberger , vice president of solution delivery for Regal Software, said in the announcement.

Software 206

Software Branding Payments Community Bank 206

PYMNTS

FEBRUARY 19, 2020

Legacy brands like Clorox and General Mills are facing increased competition due to store placement by retailers using their own data gathering practices to see what customers prefer to shop for and how they behave in stores, according to a report by The Wall Street Journal. It used to be more of a personal relationship,” he said.

Retail 181

Retail Branding Analytics Data 181

PYMNTS

MARCH 26, 2020

For retailers, especially those deemed non-essential and struggling with revenue, branding may be on the back burner right now. Big mistake, say several branding experts. And who you were was your brand. “A Your brand attributes are the ones you fall back on when you have to make difficult decisions. “A

Retail 145

Retail Branding social media Customer Experience 145

PYMNTS

JUNE 20, 2020

To dance their way to deliciousness, users must follow the BK brand on TikTok and post their dance/order video on the social media app using a specialized BK soundtrack and #WhopperDance hashtag. Consumer brands are signing onto the platform as well. Will TikTok attract more and more big brands?

Branding 222

Branding social media Video Report 222

ABA Community Banking

SEPTEMBER 19, 2023

Whether sponsoring large-scale events or supporting local-level initiatives, banks can strengthen their brand presence and attract new customers while demonstrating a genuine commitment to the well-being of their communities. The post Taking your brand on the road appeared first on ABA Banking Journal.

Branding 52

Branding Community Community Bank Retail 52

PYMNTS

JUNE 19, 2020

With its first visual update in more than two decades, iconic American lifestyle brand Stetson is sporting a new online shopping experience and modern identity revamp. The revamped brand identity comes with a refreshed website, which is made optimal for mobile and chockful of product history.

Branding 151

Branding Online Texas Mobile 151

PYMNTS

OCTOBER 9, 2020

That’s the current state of play in Southeast Asia where social commerce is growing rapidly as brands try to find new ways to sell during the pandemic. Case in point: Luxury fashion and auto brands in Thailand are now selling their products on Japanese chat app Line. Line charges brands for sending messages and livestreaming.

Branding 221

Branding Retail social media Regional 221

PYMNTS

MAY 28, 2020

DTC brands grew up digital,” he noted. Wiese and his team compared the current pandemic to several other crises, man-made or financial, across 100 years and 125 brands. That lesson is particularly applicable to DTC brands. Brands should look at it as a long-term investment.”. First, the case for media.

Branding 131

Branding Retail Marketing Analysis 131