Perficient

AUGUST 21, 2020

Marketing automation with visitor birthdays. For inspiration, here are some new things that Sitecore 10 brings to the table: Container support. Headless development with ASP.NET Core. Sitecore CLI for serialization. New EXM email templates. Horizon updates to support multilingual and multisite.

Marketing Automation 340

Marketing Automation Community Marketing 340

Perficient

DECEMBER 2, 2020

Inclusion in this report highlights Perficient’s expertise in implementing and integrating marketing technology. Perficient has capabilities across content management, digital asset management, customer experience orchestration, marketing automation, email marketing, data solutions, and analytics.

Technology 322

Technology Marketing Houston Marketing Automation 322

Perficient

OCTOBER 5, 2020

8 ways crank up your Sitecore launch for your content marketers, include: Launching with a starting set of marketing definitions. Marketing automation tips. The is video is a recording of one of those run-throughs. Importance of setting up roles and workflows. Cleaning up your goal selection list.

Video 508

Video Marketing Marketing Automation Cards 508

Perficient

JULY 10, 2020

Hospitals need to provide the next best action for that person, and the deployment of a marketing automation tool is the only way to deliver these 1-to-1 conversations at scale. Before the pandemic, automation was primarily valuable for its ability to drive conversions for elective procedures and interest in service-line content.

US 522

US Marketing Automation Marketing System 522

Perficient

DECEMBER 14, 2020

For more information on our Marketo team and how we can help your business realize the benefits of marketing automation, visit our page. . Even though it worked for this client, it is important to understand how you are using your technology to ensure that you get optimal benefits. .

How To 340

How To Data Marketing Automation Case Study 340

PYMNTS

DECEMBER 16, 2016

Though many financial institutions recognize the opportunity to help middle-market businesses automate their AP payments, they have not been able to fully capitalize on the opportunity. Here the elusive payments opportunity meets or, in fact, doesn’t meet, the elusive audience: accounts payable automation for middle-market firms.

Marketing Automation 100

Marketing Automation Marketing Cards Payments 100

Perficient

JUNE 15, 2020

Creating reports to showcase the ROI of your marketing automation platform is imperative, yet many people struggle to report accurately. Out-of-the-box’ reporting in Marketo can be really useful if configured properly, but many people are unsure how to take the standard Marketo reports and customize them to get meaningful data.

Report 322

Report Marketing Automation Groups Data 322

Bank Innovation

MAY 15, 2019

Miller previously served as chief financial officer at Marketo, a marketing automation software company that was acquired by Adobe in October 2018. Banking technology giant Finastra has hired Mark Miller as chief financial officer. He replaces Rob Binns, who recently stepped down from the role.

Marketing Automation 186

Marketing Automation Software Technology Marketing 186

Perficient

MARCH 1, 2021

These days, I spend quite a bit of time strategizing with marketing leaders to leverage these platforms for marketing automation. In a consumer-driven, data-rich healthcare market, it’s kind of mind-blowing that we think the best time to initiate a conversation with someone about their heart-health is February.

Marketing 508

Marketing Training Data US 508

Image Works Direct

JUNE 19, 2019

The power of Marketing Automation (MA) is continuing to expand, as well as our image.works client base. As of March 2019, we are excited to announce that we have achieved Platinum Certification with our MA platform!

Marketing Automation 53

Marketing Automation Marketing 53

Perficient

DECEMBER 8, 2020

To be clear, today’s Enterprise CRM platforms have extremely robust marketing capabilities with highly evolved targeting and tracking tools. They offer state-of-the-art marketing automation and online performance metrics. These advances show great promise for boundless uses within the hospital enterprise.

Marketing 332

Marketing Tools Marketing Automation Management 332

Perficient

OCTOBER 20, 2020

With Acquia Engage 2020 underway, the morning started with some exciting news about Acquia Drupal Cloud , but there are some big new things coming to the Acquia Marketing Cloud as well. The Acquia Marketing Cloud is the suite of tools that enable extended marketing functionality like personalization and marketing automation.

Marketing 294

Marketing Analytics Analysis Marketing Automation 294

Gonzobanker

SEPTEMBER 21, 2018

As banks and credit unions pour gasoline on their direct outreach, Adobe’s announced acquisition of Marketo shows us just how hot digital marketing automation is right now. For those not in the know, Marketo is a system vendor that automates lead management including email, mobile, social, digital ads, web management and analytics.

Marketing Automation 131

Marketing Automation San Francisco Conference Marketing 131

Image Works Direct

AUGUST 23, 2017

At this point, you’ve probably at least heard of Marketing Automation. Let’s talk about how to take Marketing Automation one step further (with minimal work – leave that to us!) And if you’re one of our many clients already utilizing this powerful tool, then this post is for you.

Marketing Automation 39

Marketing Automation Marketing Trends Tools 39

Perficient

MARCH 15, 2021

In tandem with implementing the new platform, my role was to create marketing-automation strategies designed to jump-start key service lines that had slowed during Covid. In 2020 we worked with a large health system that was transitioning from a legacy healthcare CRM to Salesforce.

Data 493

Data Marketing Community System 493

Perficient

JULY 12, 2022

Consider: Marketing automation through Salesforce Marketing Cloud extends the capabilities of the Financial Services Cloud across digital touchpoints. The data model, field names, workflows, and AI-augmented business intelligence will help you better understand your customer.

Industry 294

Industry Branding Customer Experience Marketing Automation 294

Perficient

OCTOBER 20, 2020

The Drupal Cloud is the suite of tools that enhance site building in Drupal and Marketing Cloud is the suite of tools that enable extended marketing functionality like personalization and marketing automation. Acquia Drupal Cloud Enhancements.

Conference 294

Conference Tools Marketing Automation Marketing 294

The Financial Brand

JUNE 16, 2020

The post Banks & Credit Unions Must Get Serious About Marketing Automation Now appeared first on The Financial Brand. Often martech doesn't live up to its billing. Sometimes it's been oversold. But sometimes misguided implementation should take the blame.

Marketing Automation 39

Marketing Automation Marketing Branding Marketing Strategies 39

PYMNTS

JUNE 21, 2018

Zycus said it will use Salesforce’s marketing automation solution Pardot to enhance customer engagement and acquisition in India. Source-to-pay solutions provider Zycus is teaming up with CRM software firm Salesforce to enhance its own digital transformation strategy, the companies announced Wednesday (June 20).

Marketing Automation 123

Marketing Automation Customer Experience Marketing Software 123

Perficient

MAY 22, 2025

In another instance, a global financial organization sought to unify its marketing processes by consolidating multiple marketing automation platforms into Salesforce Marketing Cloud Engagement (MCE).

Innovation 221

Innovation Data Operations Industry 221

Perficient

JANUARY 26, 2022

TD emphasized that this elevated focus on the customer experience has proven essential to their business strategy and that they are continuing to invest in marketing and technology to ensure their preparedness for continuous growth.

Customer Experience 484

Customer Experience Strategy Digital Strategies Analytics 484

PYMNTS

JUNE 16, 2020

As a next step in the direction of a digital-first, omnichannel experience, David’s Bridal is teaming with mobile wallet marketing automation platform Popwallet.

Mobile 169

Mobile Marketing Marketing Automation Customer Experience 169

Perficient

FEBRUARY 24, 2021

Timely, relevant, accurate, and governed data will strengthen the sales enablement organization and force other groups, such as marketing, to improve their data, processes, and support for the sales team. It may drive marketing automation and other transformative solutions and bring marketing and sales to work together more.

Data 322

Data Analysis Tools Management 322

The Financial Brand

APRIL 16, 2017

Marketing automation software is a requirement for any financial institution wanting to manage complex, personalized communications.

Marketing Automation 31

Marketing Automation Marketing Software Management 31

The Financial Brand

NOVEMBER 3, 2021

Still widely used, the marketing customer information file (MCIF) is now obsolete. The post One Marketing Automation Tool that Should be Retired from Banking appeared first on The Financial Brand - Banking Trends, Analysis & Insights. Seven steps can help institutions modernize their methods.

Marketing Automation 31

Marketing Automation Tools Marketing Banking Trends 31

Perficient

NOVEMBER 2, 2020

Salesforce provides different types of clouds and Marketing Cloud is one of them. Marketing Cloud is a platform that has multiple tools designed for an organization to interact with their customers or potential customers across various channels.

Marketing 482

Marketing Groups Tools Data 482

PYMNTS

JULY 23, 2018

ClientWhys , a provider of marketing automation software and marketplace for cloud accounting and tax industries, has launched a new small business accounting marketplace. According to CPA Practice Advisor , CountingWorks will help U.S. Through Aug.

social media 101

social media Marketing Automation Taxes Software 101

Perficient

FEBRUARY 22, 2023

Perficient is looking forward to bringing our unique combination of automation technical know-how along with financial services and payments industry expertise to the Banking Automation Summit in Charlotte, North Carolina on March 2-3.

Trends 474

Trends North Carolina Customer Experience Charlotte 474

Image Works Direct

FEBRUARY 17, 2016

As technology continues to develop and advance, so should your marketing techniques. Marketing Automation is one of the most powerful tools on the market right now, and for good reason. Is your bank or credit union keeping up with the trends and taking advantage of the opportunities available?

Marketing Automation 31

Marketing Automation Marketing Trends Tools 31

Image Works Direct

NOVEMBER 18, 2020

Before COVID-19 burst onto the scene and changed our world in irreparable ways, onboarding, reboarding and Marketing Automation may have been viewed more as niceties than necessities. But that’s no longer the case. Here’s why:

Marketing Automation 28

Marketing Automation Marketing 28

The Financial Brand

JUNE 13, 2018

Financial marketers must automate customer communications with messages that are personalized and customized for the stage of the customer's journey. The post Marketing Automation and Personalization Critical in Digital Banking Relationships appeared first on The Financial Brand.

Marketing Automation 27

Marketing Automation Digital Banking Marketing Branding 27

Independent Banker

FEBRUARY 28, 2023

Or, they may lack a marketing automation system, which can help banks manage their emails and send automated messages based on how recipients engage with content. Change management is a huge deal with these solutions,” says Crystal Steinbach, digital and marketing automation manager at Mills Marketing.

Community Bank 129

Community Bank Community Marketing Data 129

Perficient

JUNE 29, 2020

Personalization drives success within marketing campaigns. The use of personalized content allows marketers to transition from batch and blast emails to more highly targeted one-to-one email communications. Traditional personalization within Marketo requires the use of Dynamic Content.

Montana 348

Montana Examples Data Marketing 348

PYMNTS

NOVEMBER 2, 2016

The company also has plans to invest in both artificial intelligence and marketing automation systems to help optimize nonprofit and charity crowdfunding campaigns. “We Classy CEO and cofounder Scot Chisholm told TechCrunch the company will use the new funding to increase hiring, development and global expansion.

San Diego 100

San Diego Marketing Automation Software Online 100

Perficient

JULY 21, 2023

Data Cloud can be used to unify data from a variety of sources, such as CRM systems, marketing automation platforms, and third-party data providers. This can help businesses gain a 360-degree view of their customers and make better decisions about marketing, sales, and customer service.

Industry 221

Industry Data Training Technology 221