image.works Achieves Platinum Certification for Marketing Automation

Image Works Direct

The power of Marketing Automation (MA) is continuing to expand, as well as our image.works client base. As of March 2019, we are excited to announce that we have achieved Platinum Certification with our MA platform

Passing The Middle-Market Automation Exam

PYMNTS

Though many financial institutions recognize the opportunity to help middle-market businesses automate their AP payments, they have not been able to fully capitalize on the opportunity. Here the elusive payments opportunity meets or, in fact, doesn’t meet, the elusive audience: accounts payable automation for middle-market firms. Some observers will define this market as $10 million in the top line to $1 billion.

Next Generation Marketing Automation, Onboarding and Cross-Sell Helps CUs Drive Loan Growth

CU Direct

The Art of the New Deal in Automated/Integrated Marketing, Propensity to Purchase, and Member Retention. It’s all about an integrated marketing program. And key to such a program is a marketing automation platform that encompasses onboarding and cross-selling.

Marketing Automation – Beyond the Basics

Image Works Direct

At this point, you’ve probably at least heard of Marketing Automation. Let’s talk about how to take Marketing Automation one step further (with minimal work – leave that to us!)

What credit union marketing automation is, and why it matters

CU Insight

Believe me, we get it: marketing efforts can lead to headaches. However, credit union marketing automation is far more sophisticated—and less intrusive—than those marketing strategies. Not all marketing strategies result in headaches, though.

10 Reasons Marketing Automation is No Longer Optional

The Financial Brand

Marketing automation software is a requirement for any financial institution wanting to manage complex, personalized communications. Digital Marketing Marketing Strategy content marketing retargeting

Optimizing member onboarding and cross-sell with marketing automation

CU Insight

A significant benefit to applying marketing automation to onboarding is the education of the large percentage of members who are acquired through the indirect auto channel. What is Marketing Automation? Triggers are then used to execute on pre-defined automated steps.

Maximize the Power of Marketing Automation at Your Credit Union or Bank

Image Works Direct

As technology continues to develop and advance, so should your marketing techniques. Marketing Automation is one of the most powerful tools on the market right now, and for good reason

Understanding Trigger Marketing

CU Direct

Credit unions are realizing the importance of automating their marketing efforts, leveraging their data, so that products and services intersect as efficiently as possible with. Read more » The post Understanding Trigger Marketing appeared first on CU Direct Blog.

Lead generation and marketing automation

CU Insight

This is a fundamental truism that has been the challenge of marketing pros for generations that will likely never change. Modern day marketing initiatives and lead-generation campaigns are changing fast, however. Researchers tell us that the average consumer is hit with over 5,000 marketing messages every day. As a result, marketers need to find new ways to reach new customers and get heard through the noise. 4 Automate the Effort.

Client Note: Marketing Automation Valuation Multiples, Smart VCs Doing Fewer Deals, Virtual Reality Is Hurting, ‘Uber For X’ In SE Asia, And More

CB Insights

The Marketo acquisition and digital marketing valuations. Today, we’re talking about the future gym, whether Adobe overpaid for Marketo, buying clean energy, and more, including: Smart money VC deal sizes are increasing. What’s up with the VR industry? Startups helping consumers buy clean energy. “Uber for X” hits Southeast Asia. The end of the gym? Smart money VCs investing less but writing bigger checks. Want the full post? Become a CB Insights customer.

Adobe to Acquire Marketo: So What?

Gonzobanker

As banks and credit unions pour gasoline on their direct outreach, Adobe’s announced acquisition of Marketo shows us just how hot digital marketing automation is right now. In the morphing cross-industry world of sales, marketing and even some service outreach, it’s hot.

5 top marketing automation tools for SMEs by the pros

CU Insight

With Google continuously changing algorithms and consumers catching on fast to marketing “tricks”, marketers need all the help they can get. That’s why many marketers turn to marketing automation tools to make their life easier.

The 2018 MarTech Landscape is Here

Perficient Financial Servies

Scott has produced The Marketing Technology Landscape chart since 2011. While the chart is a massive display of logos, it serves to show which vendors play in each category of the market. This goes to show how well much Sales should be tied Marketing.

A data-driven approach to marketing – interview with Tommy Kearns

BankNXT

A data-driven approach to marketing – interview with Tommy Kearns on BankNXT. Banking Fintech Podcasts analytics BIG Podcast credit unions data interview John Best marketing marketing automation technologyJohn Best discusses analytics and technology with Tommy Kearns from Xtremepush.

2018 Top MarTech Trends: Top Pain Points and Spending Priorities for CMOs

Payments Source

And what are the existing and emerging technologies that marketing teams will be spending more on in 2018? Whether you sell into the Marketing Department or you are marketer, check out our predictions for marketing spend in 2018, based on trends from year-over-year survey results.

Finastra Hires Mark Miller as CFO

Bank Innovation

Miller previously served as chief financial officer at Marketo, a marketing automation software company that was acquired by Adobe in October 2018. Banking technology giant Finastra has hired Mark Miller as chief financial officer.

Unify your Marketing Activities For True ROI

William Mills

Marketing Today. White papers; SEO; eBooks; Product sheets; Infographics ; E-Newsletters; Landing pages; Outbound e-mail marketing; Lead nurturing; Webinars; Video; and. Beyond juggling your marketing activities, how is your marketing helping your sales team?

The “A” in DREAM is for Automate

CU Insight

Now we put them all together and automate (or bake) it. Kirk recommends the new member experience be the first place to try marketing automation. And they do that using automation. The post The “A” in DREAM is for Automate appeared first on CUInsight.

Automated marketing for credit unions

CU Insight

It seems like every marketer I talk to is overwhelmed by the growing number of items on their to-do list. You know, back in the day, we had to do the same things in marketing … and now we also have to do all things digital and mobile and social,” they tell me.

TSYS signs payments agreement with Monetary

The Paypers

(The Paypers) TSYS has signed an exclusive long-term agreement with Monetary , a connected commerce provider offering integrated payment services and marketing automation technologies for the point-of-sale industry

Strengthening Our Salesforce Capabilities with Sundog Interactive

Perficient Financial Servies

Today, Perficient announced it is planning to acquire Sundog Interactive, an award-winning marketing and technology consulting firm that delivers Salesforce solutions to the world’s leading manufacturers.

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Zycus Ramps Up Customer Outreach In India With Salesforce

PYMNTS

Zycus said it will use Salesforce’s marketing automation solution Pardot to enhance customer engagement and acquisition in India. “B2B marketing automation is the best way to make sure an entire organization is aligned around the customer journey — from awareness to acquisition, to advocacy teams,” Zycus said in the press release.

Why Savvy Healthcare Marketers Are Using Dynamics 365

Perficient Financial Servies

Implementation of keen healthcare marketing strategies require the right tools. Personalized messages have 46% higher open rates and 112% higher click-through rates than “business as usual” marketing messages. The global healthcare CRM market is expected to reach $28.89

Onsite: CUNA Marketing & Business Development Council Conference at Disneyland

CU Insight

Record attendance of over 500 credit union marketers converged on Disneyland in Anaheim, CA this week. was the theme of the 2016 CUNA Marketing & Business Development Council Conference ( #MBD16 ). Topics of focus were content marketing, branding trends, fintech, big data, innovation and all-around marketing in today’s world. Tuesday morning kicked off with a Tech Talks panel discussing marketing technology moderated by John Best, Best Innovation Group.

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ClientWhys Introduces SMB Marketplace

PYMNTS

ClientWhys , a provider of marketing automation software and marketplace for cloud accounting and tax industries, has launched a new small business accounting marketplace. B2B Payments B2B ClientWhys cloud accounting CountingWorks marketing software News small business accounting TaxBuzz What's Hot In B2BAccording to CPA Practice Advisor , CountingWorks will help U.S.

Get the basics right before trying “latest and greatest”

Shared iDiz

I was recently asked about credit union marketers being bombarded with options for the “next big thing” in marketing tech (marketing automation, AI, personalization, big data, chatbots, biometrics and more) — and I honestly had to say that I don’t see many CUs ready to use these capabilities yet. Credit Union Marketing Credit Union Websites Branding Marketing technology Web

Charity Crowdfunding Startup Classy Raises $30M

PYMNTS

The company also has plans to invest in both artificial intelligence and marketing automation systems to help optimize nonprofit and charity crowdfunding campaigns. “We San Diego-based charity crowdfunding startup Classy secured $30 million to provide its software-as-a-service offering to nonprofits that need help raising online donations and keeping donors engaged over time.

Accenture Debuts SynOps Automation Tool To Reallocate Human Talent

PYMNTS

Corporate consulting company Accenture is debuting its SynOps enterprise automation technology five years in the making, a tool that reports said could accelerate some organizations’ shift away from human capital or re-allocate human talent to more strategic roles.

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Finovate Alumni News

Fintech Labs Insights

Yoyo unveils marketing automation platform, Yoyo Engage, at Davos. Around the web. First Oklahoma FCU to deploy core account processing technology from Fiserv. Misys adds crowdlending module to FusionBanking platform. United Nations FCU chooses digital banking platform from Jwaala. OnDeck and payment solutions provider WEX team up to provide small business financing. ABA Banking Journal column on biometric authentication features Daon and EyeVerify.

CUneXus Closes $5 Million Series A

Fintech Labs Insights

CUneXus , creator of sales and marketing automation solutions for lenders, quietly closed a $5 million funding round late last week. Two investors contributed to the round; both prefer to remain anonymous. The California-based company’s total raised is now $7 million.

Q2 Acquires Gro Solutions: So What?

Gonzobanker

Marketing: Q2Smart being a first step toward marketing automation, aligning bank products and user behavior to create audiences to more effectively target offers.

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Chargeback Automation Is An Opportunity For Scale

PYMNTS

Pallavi Kuppa-Apte, head of Sales and Marketing for the startup Chargehound , said that’s the question many of the company’s clients have been asking themselves in the past few months. Chargehound saw there were automation tools that could help optimize revenue and support retailers as they scaled: Customer relationship management (CRM), email automation, marketing automation, payments, the list goes on.

Content Marketing at the Branch Level

The Financial Brand

Content and customer data is often managed across siloed systems, and overlapping technologies aren’t integrated with existing marketing automation and CRM systems. It’s not uncommon for branch employees to have to log into multiple different platforms to manage their local marketing programs. Marketing Financial institutions struggle to access, manage and analyze data across fragmented technologies.

FinovateFall Sneak Peek: MarketX

Fintech Labs Insights

As a pre-IPO investor and shareholder, you can now find liquidity from the international markets. She later joined EverString Technology as an early employee, leveraging predictive analytics for marketing automation.

Financial Brand Forum 2018: 7 Takeaways in 7 Minutes

Gonzobanker

Financial Brand Forum , an exponentially growing event now in its fifth year – targeted at the morphing worlds of financial marketing, sales and service – is a well-oiled machine with several coats of highly buffed wax.

Are Banks Missing the Mark on Message?

Gonzobanker

According to recent research What’s Going On In Banking 2018, 64% of mid-size bank and credit union executives don’t believe their marketing strategies are future ready. Let’s define delivery here as the way the customer interacts with sales, marketing and service processes across the bank.

Inside Marketing: Personalized application abandonment process streamlines growth

CU Insight

Marketing automation has proved to be a revolutionary technology for the financial services industry. The ability to understand, score and engage with members based on their behavior on the organization’s website and online banking, as well as their interactions with the brand via email and social media, sets those credit unions using marketing automation apart from the 69 percent of the competition who are not leveraging this technology.

Fintech Fundings: $110 Million Raised by 13 Companies Week Ending Dec 4

Fintech Labs Insights

Onovative : The financial services marketing automation provider brought in $1 million. Marketing automation & analytics for financial institutions. Automated trading tools. Tags: Consumer, trading, investing, stock market.

Building your marketing tech stack

CU Insight

Does your credit union want an all-in-one marketing solution, such as HubSpot , which can coordinate web, email and customer relationship management efforts as well as providing marketing automation? The post Building your marketing tech stack appeared first on CUInsight.

Marketo Buyout A Shot Across The Mid-Cap Bow?

PYMNTS

One glaring example came this week, when Vista Equity Partners, a private equity firm that makes its bones in software and information technology, pounced on Marketo, a publicly listed software company that plies its trade in marketing, spending $1.8 Marketo has said that it is the “clear leader in marketing automation” and has been delivering its products to more than 4,600 customers.

Foursquare Makes Software That Leverages Location Available To Third-Party Apps

PYMNTS

In an effort to help developers and marketers offer their services to consumers at the right time and place, Foursquare has introduced Pilgrim SDK, a software development kit that can help third-party apps study and leverage the location of its users, sending them notifications anywhere in the world. Pilgrim integrates with marketing automation software such as Urban Airship, Appboy, Localytics, mParticle and others.

Perficient’s Award-Winning Partnership with Salesforce

Perficient Financial Servies

As a result, companies are viewing customer service as the new marketing. As a result, companies are viewing customer service as the new marketing. Whether it’s a new concept or enhancing an existing application, we can accelerate your time-to-market with Salesforce.