Toys R Us’ Surprisingly Sexy Inventory Auction
MAY 15, 2018
When now bankrupt Toys R Us puts its assets on the auction block next month, some expected things will be up for sale — like the toy and game retailer’s internationally recognized mascot Geoffrey the Giraffe, according to recent CNBC reports. Toys R Us owns those names to prevent other firms from using them — and from encroaching on its brand. Not all the choices Toys R Us claimed were racy in nature. The ‘R Us’ is the key to the brand, not the Toys.”.