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Paid social media’s place in your marketing strategy

Independent Banker

To harness the power of social media as an effective marketing tool, community banks should consider how paid social could amplify their digital reach. In a nutshell, paid social can drive website traffic, promote engagement, boost brand recognition and generate leads for businesses of all kinds. DIY vs. partnering. Englund agrees. “If

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4 Ways Chatbots Can Improve the Car Buying and Ownership Experience

Perficient

Transition from Brand Site to Dealer Site. Because many customers start at the brand site, a chatbot can gather important information that a dealer needs to make the sale and pass it along. Because many customers start at the brand site, a chatbot can gather important information that a dealer needs to make the sale and pass it along.

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Finastra welcomes Lynne Biggar to Board of Directors

Bobsguide

Most recently, she was Executive Vice President and Global Chief Marketing Officer at Visa, where she led the organization’s global brand and marketing strategy, including all consumer, B2B, and B2B2C marketing activities that advanced Visa’s brand and business goals.

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Building A Digital And Subscription Community For Hockey Parents

PYMNTS

To help hockey players stay up to date on the latest sports equipment, eCommerce innovator the PenaltyBox offers subscription boxes comprised of a myriad of hockey essentials, from well-known brands to up-and-coming companies the PenaltyBox team tests themselves. The Marketing Strategy .

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10 Big Bank Marketing Lessons from the ABA Bank Marketing Conference

South State Correspondent

Most banks will target around 6% of revenues next year for their marketing budget, and banks with strong brands and marketing programs target above 7%. All involved in any marketing effort should understand if it is about branding, sales funnel acquisition, funnel movement, conversion, or retention.

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Why Bankers Are So Disappointed by the ROI of Marketing Data & Analytics

The Financial Brand

Better communications and training, versus more marketing technology, could turn things around. The post Why Bankers Are So Disappointed by the ROI of Marketing Data & Analytics appeared first on The Financial Brand. Right now, money, and data, are being wasted.

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Bankers Are Navigating a Brave New World with Mergers and ESG

Gonzobanker

It must be what pours out from the culture, the leadership, the brand, and the operations of a modern banking institution. Banks need to do the work to treat ESG impact statements seriously and better communicate their social responsibility outcomes as part of the heart and soul of the organization’s brand and culture.