Digital power for middle market banks


When it comes to digital, middle market banks want what the big banks have. The post Digital power for middle market banks appeared first on Accenture Banking Blog. Uncategorized Digital Transformation Middle-Market Banks

Middle market banks’ top three cloud myths


Lately it seems like every conversation I have with middle market banks turns into a discussion about cloud. This market’s interest in cloud stems from what’s happening across banking. The post Middle market banks’ top three cloud myths appeared first on Accenture Banking Blog.

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3 ways middle market banks can bend the cost curve


Middle market bank leaders are having a debate with themselves. The post 3 ways middle market banks can bend the cost curve appeared first on Accenture Banking Blog. Uncategorized cost cutting cost savings Middle-Market Banks

Creating an omnichannel marketing strategy for banking

Mobile Payments Today

Omnichannel marketing is a key factor in reaching and retaining customers today. Whatever channel a customer may be using, there is one thing they expect: a personalized experience. Mark Aldred, head of international sales for Auriga shares his insight on this topic

ABCs of Data Normalization for B2B Marketers

Data normalization. It’s not a far stretch to suggest that the topic isn’t exactly what gets marketers excited in their day-to-day workflow. However, if lead generation, reporting, and measuring ROI is important to your marketing team, then data normalization matters - a lot. In this eBook, we’ll break down the ins and outs of data normalization and review why it’s so critical for your marketing strategies and goals!

A post-pandemic path forward for banking and capital markets


In my last post, I talked about the significant impact of COVID-19 on the banking and capital markets (B&CM) value chain and how leaders are in a unique position to respond, reset and renew the finance function to lead confidently in the post-pandemic era.

Payments innovation in the Latin American market

Mobile Payments Today

Latin America is becoming an increasingly important market in the global payments business. There are a number of important innovations underway that are changing the industry

Market fragility in the pandemic era


Gerardo Ferrara, Roberto Reno and Maria Flora Financial markets process orders faster now than ever before. One important type of market fragility is flash events. However, they remain prone to occasional dysfunction where prices move away from fundamentals.

Boston Market Deploys AI To Fight Fraud, Improve ROI


Boston Market On The Fraud-Fighting, Customer Service-Enhancing Power Of AI. Mobile Order Ahead AI Boston Market COVID-19 delivery drive-thru Featured News fraud Kount mobile MOBILE ORDER-AHEAD TRACKER News QSR Restaurants Tracker Series voice recognition

Boston 215

Burger King, Steak-umm And Next-Level Social Media Marketing


Customer service should be fit for a king," Burger King exclaimed in a video about the guerilla-marketing campaign. Social Commerce Burger King Innovation Main Feature marketing News Retail Saturday Feature social commerce Social Media

Marketing-Led Post-COVID-19 Growth Strategies

Businesses are laying off workers, shutting their doors (some permanently), and struggling to react to the radical destruction that coronavirus (COVID-19) is doing to our society and communities. Most have already sustained massive damage, and we still have yet to see the scope of impact of the global pandemic that has upended the globe. Any return to normalcy may seem far-off, but sales and marketing are on the front lines of restarting the economy. When the dust settles, we have a responsibility to turn our shock and grief into fierce determination, and lead the charge of responsible, strategic, sustainable future growth. However, there’s no team better suited to lead that charge than the marketing department. Marketers are uniquely positioned to provide creative solutions to aid their organization in times of change and chart a course for navigating success.

Market Commentary: Week of November 30, 2020

SWBC's LenderHub

FOMO—fear of missing out—rules the day, as the market excitedly waits for Tesla to enter the S&P 500. Capital MarketsLast Week: In a shortened holiday week, stocks staged another strong rally, with the S&P and NASDAQ setting new, all-time highs.

As markets plunge, robo-advisers urge caution

Bank Innovation

In the wake of today’s stock market free fall, the novel coronavirus and an oil price war, digital investment advisers are encouraging their customers to think long term and not make any rash decisions. Carousel Customer Experience Investing Premium Product Design Sales & Marketing Startups Wealth Management betterment Robinhood SoFi Wealthfront

Regulating the cryptocurrency markets

Chris Skinner

I guess that this is logical as my last line was that government control of cryptocurrencies is “not so easy for cryptocurrencies that have … The post Regulating the cryptocurrency markets appeared first on Chris Skinner's blog. Someone made the comment on my platform piece about what happens when there are no Jack Ma’s or Mark Zuckerberg’s, as the whole thing is decentralised?

GrandTech: the newest FinTech market niche

Chris Skinner

Here’s just a few recent ones: Hidden ‘shame’ of elderly scam victims – BBC News Reports of frauds on the elderly are ‘tip of iceberg’ – BBC News Bank staff ‘saving elderly … The post GrandTech: the newest FinTech market niche appeared first on Chris Skinner's blog. Watching the BBC, I often see reports on the elderly being ripped off, scammed and targeted by fraudsters.

Marketing Ops: The New Revenue Hero

As data continues to play a starring role in today’s B2B organizations, both marketing and sales operations professionals are poised to solidify their place as critical revenue drivers. In particular, the evolution of the Marketing Operations (Ops) role has created a new standard in marketing and has become a vital component of an organization’s success.

UK Digital Markets Unit To Tighten, Enforce Big Tech Competition Rules


The British government is establishing a new Digital Markets Unit tasked with enforcing laws that apply to Big Tech companies, such as Google and Facebook , authorities announced in a press release. Regulation Antitrust Big Tech Digital Markets Unit News regulations U.K.

The Digitally Reshaping Market 


Data: $100B : Estimated value of the mobile gaming market by the end of 2020. $3M In a world gone digital, consumers have changed, forcing those who serve them to modify nearly every interaction. When physical options are shut down, only those who go digital can stay in the game.

Deposit Marketing In the Age of Machine Learning

Banker to Banker

In the olden days, if you wanted to market deposits, the head of Retail would come to Marketing and say something like - “We need to raise deposits,” or “We have a new account opening platform that we need to market.”

5 Best Bank Marketing Videos of 2018

Bank Innovation

Banks and other FIs pulled out all the stops in 2018 to make commercials and marketing videos that would leave an impression on customers. Exclusive Features Listicles Sales & Marketing Videos Advertising Fifth Third Bank JPMorgan Chase Bank Regions video marketingSad dogs, star power and talking goats. Here are five that caught our attention this year, in no particular order. These videos were selected by editors’ choice. We’ll lead with the […].

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The Empowered Consumer

When it comes to working with the empowered consumer, AI has the power to help your business thrive by leveraging your own data to better understand your customers. Read our ebook, The Empowered Consumer, to learn more about how AI can help you connect with your customers.

Market Commentary: Week of November 23, 2020

SWBC's LenderHub

Capital MarketsLast Week: We began the week with Moderna’s announcement Monday that their COVID-19 vaccine achieved a 94.5% efficacy in preventing the virus. This came on the heels of the prior Monday announcement of Pfizer’s successful trials.

The diversity of financial markets

Chris Skinner

I thought they meant Brexit, and started waffling on about whiff-whaff and Boris Johnston but no, they stopped me mid-sentence and … The post The diversity of financial markets appeared first on Chris Skinner's blog. Talking of diversity of views and strange conversations, I was in discussion with an American bank the other day and they asked me if Europe would survive this crisis.

State of the Cyber Insurance Market

Daily Fintech

The post State of the Cyber Insurance Market appeared first on Daily Fintech. Beginning 2016, a spate of cyber incidents affected global businesses, drawing unprecedented attention to this peril.

5 Keys to Effective Financial Content Marketing

Bank Innovation

Many financial institutions—especially small, community-focused ones—have limited marketing budgets. Today we’re discussing five keys to effective financial content marketing that can help your institution get plenty of bang for its buck. Newswire Online Retail Sales & Marketing Social Media Sponsored brand marketing Gen Z millennial customersAs a result, every investment has to count, and every piece of content has to make an impact.

Best Practices for Marketing Database Cleanse

Finding a vendor to cleanse and optimize your marketing database can be difficult if you don’t know what to look for. Download the eBook to get the most out of your database cleanse and find an appropriate vendor for your B2B marketing objectives.

Market Commentary: Week of November 16, 2020

SWBC's LenderHub

Last Week: Vaccine hopes (production and distribution aside) have many market participants looking past the projected nightmare that many in the medical and scientific community say is coming in late November. Capital Markets

An untapped market: The unbanked shopper

Mobile Payments Today

Billions of people do not have access to a bank account, either due to the lack of income, unstable financial markets or the lack of verifyable identification. At the same time, millions of these same people operate in major consumer markets and shop for food, apparel, household goods and gifts

Market Commentary: Week of October 5, 2020

SWBC's LenderHub

We understand that the stock market is not the economy, but this is getting ridiculous! Capital Markets Global Investment MarketsLast week: It was another Teflon-like week for equities and corporate debt.

Africa's untapped potential as an ecommerce market

Mobile Payments Today

The African market is a growing and largely untapped ecommerce market, that has embraced mobile as a preferred means of banking, communication and payment

Data-Driven Marketing 101

This eBook highlights how data-driven strategies empower marketing campaigns through personalization tactics.

Market Commentary: Week of November 2, 2020

SWBC's LenderHub

Additionally, markets seem to have begun to take a fresh look at what will transpire on Election Day (Election Week? Capital MarketsLast Week. It was a rough week for risk assets as the combination of COVID-19 closing Europe and cases surging across the U.S. took a toll.

Regtech in Capital markets & Investing

Bank Innovation

Market risks, volatility, and uncertainties, are the stressors for traders and those allocating capital and managing risk. This is the nature of the business, the markets, whether currencies, stocks, bonds etc. This will… Read more Regtech in Capital markets & Investing. Newswire Wealth Management asset management capital markets Regtech Regulation & Compliance Uncategorized

Trepp’s Review and Outlook on Commercial Real Estate Market


Key Takeaways Trepp's head of Commercial Real Estate Finance outlined the current CRE market and looked at the future of CRE during Abrigo's recent ThinkBIG conference. This was a new metric we began tracking in April, amid the disruption hitting the commercial mortgage market from COVID.

Amex moves closer to entering China’s $27 trillion market

Bank Innovation

cleared a key hurdle in its bid to accessing China’s $27 trillion payments market after the central bank accepted its application to start a bank card clearing business. Bloomberg Carousel Payments Product Design Retail Banking Sales & Marketing Amex China paymentsAmerican Express Co. The People’s Bank of China made the announcement on its official Wechat account Wednesday, without giving more details. The decision to accept the application […].

How ZoomInfo Enhances Your ABM Strategy

For marketing teams to develop a successful account-based marketing strategy, they need to ensure good data is housed within its Customer Relationship Management (CRM) software. More specifically, updated data can help organizations outline key accounts for their campaigns. And to begin the targeting process, marketing teams must develop an Ideal Customer Profile (ICP) with appropriate firmographic and behavioral data to ensure they’re going after the correct audience.Download this eBook to learn how to start improving your marketing team's data!