10 Big Bank Marketing Lessons from the ABA Bank Marketing Conference

South State Correspondent

Last week, the American Banking Association (ABA) held its annual Bank Marketing Conference in Denver, receiving rave reviews. The theme was – developing your marketing superpowers. Bank Marketing Lesson 10: Increase Marketing Budget for 2023.

Markets Still Adjusting to Jackson Hole

South State Correspondent

Markets Still Adjusting to Jackson Hole. That’s the highest 2yr yield since 2007 and reflects the market’s appreciation of the higher-for-longer message that Fed Chair Powell left with investors. That is largely in line with market expectations.

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Deposit Marketing In the Age of Machine Learning

South State Correspondent

In the olden days, if you wanted to market deposits, the head of Retail would come to Marketing and say something like – “We need to raise deposits.” The Wrong Way to Handle Deposit Marketing. This is suboptimal deposit marketing.

February CPI Looms for Market

South State Correspondent

February CPI Looms for Market. The post February CPI Looms for Market appeared first on SouthState Correspondent Division. Market Insights & Commentary Market Updates

Powering Personalization Through Customer Data

Finding the right CDP can help unlock the value of your customer data. This eBook offers guidance on choosing, deploying, and utilizing a CDP, along with a case study on how one bank put data into action to forge stronger connections with customers.

5 Lessons We Learned Using AI for Bank Email Marketing

South State Correspondent

Email is one of the most effective bank marketing channels available. Using AI for bank email marketing can get you a 2% to 13%+ lift, or improvement, depending on the technique. All the above holds for email marketing. Using Artificial Intelligence (AI) For Email Marketing.

Going digital: Two speeds for growth market banks

Accenture

Flat economic growth and rising competition are forcing banks in growth markets to step up investment in digital technologies. The post Going digital: Two speeds for growth market banks appeared first on Accenture Banking Blog.

Crypto ad spend plummets as market crashes

Payments Dive

The cryptocurrency market downturn has led marketing spend in this sector to plunge, especially after unprecedented highs seen during Super Bowl LVI

March Jobs Report Not Likely to Move Markets

South State Correspondent

March Jobs Report Not Likely to Move Markets. The markets want to believe the good news stories, but Putin’s objectives for Ukraine remain, so we would fade any market moves off supposed good news from “peace talks” for the time being.

Insurtech capital markets: the ultimate progress indicator

Daily Fintech

Last few months have seen private market investors pouring capital into promising insurtech startups, while the public markets sent the value of recently public insurtech companies lower and lower.

Your Guide to Using Conversational Marketing to Drive Demand Generation

What is conversational marketing really about? This guide will examine the market forces at play, shifting buyer trends, how to leverage conversation marketing, and the tactics involved in adopting it for a B2B demand generation strategy.

Payments innovation in the Latin American market

Payments Dive

Latin America is becoming an increasingly important market in the global payments business. There are a number of important innovations underway that are changing the industry

Market Commentary: Week of April 25, 2022

SWBC's LenderHub

For the second straight week, the financial markets took hits from all directions. Capital MarketsLast Week. There was literally no place to hide.

Tipalti spearheads digitization in middle market

Payments Dive

B2B fintech Tipalti aims to scoop up some additional businesses as startups struggle with a slowdown in equity funding

Market Commentary: Week of June 6, 2022

SWBC's LenderHub

Capital MarketsLast Week.

Marketing Ops: The New Revenue Hero

As data continues to play a starring role in today’s B2B organizations, both marketing and sales operations professionals are poised to solidify their place as critical revenue drivers. In particular, the evolution of the Marketing Operations (Ops) role has created a new standard in marketing and has become a vital component of an organization’s success.

Market Commentary: Week of June 13, 2022

SWBC's LenderHub

Last week marked the market’s final confirmation that corrosive inflation is out of the barn with the Fed hopelessly behind trying to play catch-up. Capital MarketsLast Week.

Market Commentary: Week of September 20, 2021

SWBC's LenderHub

Capital MarketsLast Week.

Market Commentary: Week of May 2, 2022

SWBC's LenderHub

The rout in both the equity markets and the bond market continues to pick up intensity. Capital MarketsLast Week. It is hard to imagine anybody went home for the weekend happy.

Market Commentary: Week of May 23, 2022

SWBC's LenderHub

About the only thing good about last week in financial markets was that it ended on time on Friday. Capital MarketsLast Week. Equities and all credit spread off U.S. Treasuries had a nightmarish week.

Best Practices for Marketing Database Cleanse

Finding a vendor to cleanse and optimize your marketing database can be difficult if you don’t know what to look for. Download the eBook to get the most out of your database cleanse and find an appropriate vendor for your B2B marketing objectives.

Creating an omnichannel marketing strategy for banking

Payments Dive

Omnichannel marketing is a key factor in reaching and retaining customers today. Whatever channel a customer may be using, there is one thing they expect: a personalized experience. Mark Aldred, head of international sales for Auriga shares his insight on this topic

Restaurant payments app Sunday cuts staff, exits markets

Payments Dive

The startup, which launched just 16 months ago, will pull out of four of its seven markets to focus on the U.S., and France

Market Commentary: Week of May 30, 2022

SWBC's LenderHub

Capital MarketsLast Week. Equities and credit sensitive bonds jumped sharply last week leaving investors wondering over the long weekend if the worst is over or whether it is a chance to exit at higher levels. The “good” news over the week was that both the U.S.

Market Commentary: Week of April 18, 2022

SWBC's LenderHub

Last week, the financial markets took hits from all directions. Capital MarketsLast Week. On the inflation front, March CPI and PPI came in at levels not seen since the late 1970s to early 1980s.

Data-Driven Marketing 101

This eBook highlights how data-driven strategies empower marketing campaigns through personalization tactics.

Market Commentary: Week of May 16, 2022

SWBC's LenderHub

Capital MarketsLast Week. It was a terrible, horrible, no-good week as nearly every asset class (save the USD against any other currency) took its turn to get pummeled. The combination of inflation and growth concerns thrashed stocks and just about all fixed income products spread off U.S.

Market Commentary: Week of May 9, 2022

SWBC's LenderHub

That is the best way I can describe the financial markets last week. Capital MarketsLast Week. In the 1990 NFC Championship Game, the New York Giants faced off against the San Francisco 49ers.

Market Commentary: Week of April 4, 2022

SWBC's LenderHub

Last week’s biggest market event in this reporter’s opinion was the continued sky-rocketing yield of the U.S. Capital MarketsLast Week. Treasury 2-year note as it rose another 19 basis points for the week with 2s 10s curve spread inverting Friday.

Digital power for middle market banks

Accenture

When it comes to digital, middle market banks want what the big banks have. The post Digital power for middle market banks appeared first on Accenture Banking Blog. Uncategorized Digital Transformation Middle-Market Banks

16 Go-to-Market Plays for Your Entire Sales Funnel

After gathering some of the best go-to-market plays from our own B2B sales and marketing pros, we've package them here for you. Try one of these 16 plays in your next salesflow or as inspiration for your next winning sales engagement strategy.

Middle market banks’ top three cloud myths

Accenture

Lately it seems like every conversation I have with middle market banks turns into a discussion about cloud. This market’s interest in cloud stems from what’s happening across banking. The post Middle market banks’ top three cloud myths appeared first on Accenture Banking Blog.

Can fintechs enhance your bank’s marketing campaign?

Independent Banker

Kathy Strasser of IncredibleBank is evaluating marketing campaign management platforms. We asked several banking leaders how they’ve employed fintech to ramp up their marketing campaigns, hone their analytic strategies and gain new patrons in the process.

As markets plunge, robo-advisers urge caution

Bank Innovation

In the wake of today’s stock market free fall, the novel coronavirus and an oil price war, digital investment advisers are encouraging their customers to think long term and not make any rash decisions.

Market Commentary: Week of March 28, 2022

SWBC's LenderHub

We had shock and awe in the bond markets last week as Fed presidents and governors took to the airwaves stating they were amenable to multiple 50 basis point hikes at the remaining meetings in 2022 and beyond. Capital MarketsLast Week.

How ZoomInfo Enhances Your ABM Strategy

For marketing teams to develop a successful account-based marketing strategy, they need to ensure good data is housed within its Customer Relationship Management (CRM) software. More specifically, updated data can help organizations outline key accounts for their campaigns. And to begin the targeting process, marketing teams must develop an Ideal Customer Profile (ICP) with appropriate firmographic and behavioral data to ensure they’re going after the correct audience.Download this eBook to learn how to start improving your marketing team's data!