Marketing Related Topics 
South State Correspondent
JULY 24, 2023
Film quality aside, there have been few movies in the history of the World that have done a better job at marketing than Barbie. This article highlights these lessons and applies them to marketing deposits. We will also stipulate that you don’t have $100mm to spend on a marketing budget. Marketing made it so.
Perficient
NOVEMBER 9, 2020
When most people think about marketing automation, they think about sending emails to contacts. But, what can you really do with the right marketing automation tool? With that being said, how can marketing automation benefit the healthcare industry? Why is it important for healthcare companies?
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Perficient
APRIL 20, 2023
Marketers often turn to technology vendors to help them define robust and compliant digital marketing strategies. Bankers that have a defined digital marketing strategy are seeing greater lead generation and client acquisition.
South State Correspondent
OCTOBER 4, 2023
If you want to grab a material amount of new deposit balance, offer a 5.05% money market rate, post it all over Instagram, and sit back and watch the money roll in. In this article, we will show you 15 proven deposit marketing campaigns that will rack up deposit-gathering wins while building a high-performing bank in the process.
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Even with these positive metrics, CRE lenders face an increasingly tough market as we're heading into the final phase of Q1 2023. With today's market as it is, where should commercial lenders shift their focus? Apartments were fully occupied, warehouses showed growth, and retail sites continued to recover after 2020.
Perficient
MARCH 1, 2021
The secret to understanding timing and creating truly impactful communications hinges on a deeper understanding of HIPAA’s definition of marketing. These days, I spend quite a bit of time strategizing with marketing leaders to leverage these platforms for marketing automation.
South State Correspondent
SEPTEMBER 20, 2022
Last week, the American Banking Association (ABA) held its annual Bank Marketing Conference in Denver, receiving rave reviews. The theme was – developing your marketing superpowers. Amid the brewery networking, superhero costumes, and fun, some fantastic bank marketing lessons were had, and not just for bank marketers.
Advertiser: Data Robot
While it doesn’t represent the entire vendor landscape, the report is an assessment of the top vendors in the market. The Forrester Wave™ evaluates Leaders, Strong Performers, Contenders, and Challengers.
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This guide will review current construction loan issues of interest in the commercial loan market, such as: The current demand for new construction of housing developments, apartments, retail properties, and self-storage facilities. Items of concern for construction lenders.
Speaker: Ren Hayhurst, Sr. Counsel and Executive Director
Immerse yourself in the world of C&I lending as we explore the unique challenges to the market. From regulatory compliance to the complexities of supply chains, gain valuable insights. Discover the intricacies of serving specialty and niche businesses and adapt to the ever-widening landscape of borrowers.
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As the commercial lending market continues to evolve, non-QM loans are becoming an increasingly popular offering among lenders looking to create new revenue streams. While lenders took a hit during the pandemic, the housing shortage is driving more investors to seek out non-conventional loans in order to meet demand.
Advertiser: Data Robot
Enterprise interest in the technology is high, and the market is expected to gain momentum as organizations move from prototypes to actual project deployments. Ultimately, the market will demand an extensive ecosystem, and tools will need to streamline data and model utilization and management across multiple environments.
Advertiser: ZoomInfo
As data continues to play a starring role in today’s B2B organizations, both marketing and sales operations professionals are poised to solidify their place as critical revenue drivers.
Advertiser: ZoomInfo
When times are tough and marketers are asked to do more with the same (or less), we have to make tough choices. Here are 7 creative ways marketers can work smarter (not harder) - with the resources you already have! However, you might be able to squeeze more value from the tools and processes you’re already using.
Advertiser: ZoomInfo
Finding a vendor to cleanse and optimize your marketing database can be difficult if you don’t know what to look for. ZoomInfo has produced this eBook to help marketing leaders understand best practices around cost and value when it comes to choosing a B2B contact data provider. This buyer’s guide will cover: Buying Considerations.
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