Understanding Trigger Marketing

CU Direct

Credit unions are realizing the importance of automating their marketing efforts, leveraging their data, so that products and services intersect as efficiently as possible with. Read more » The post Understanding Trigger Marketing appeared first on CU Direct Blog.

Leafbuyer Technologies Buys Greenlight Technologies To Expand Its Cannabis Markets

PYMNTS

We look forward to expanding Greenlight’s platform in California and bringing the technology to other legal cannabis markets, including Colorado,” Leafbuyer Chairman and CEO Kurt Rossner said in the press release.

Harvard And Capital One Survey Mid-Market B2B ePayments Adoption

PYMNTS

Where do middle-market firms stand in this effort to upgrade corporate payments? In addition, nearly all middle-market firms surveyed have digitized at least some portion of their B2B payments volume. A few misconceptions may be to blame for the middle market’s stagnation.

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As Amazon’s Market Cap Takes Hit, Bright Spots Emerge

PYMNTS

trillion in market capitalization by 2024. An MKM analyst said in a research note to clients that AWS may be worth $1 trillion in six years – that would be larger than Amazon’s market cap, which currently stands at $929 billion.

Markets Swoon And Risk Looms For Firms’ Cross-Border Commerce

PYMNTS

Whiplash: The stock market — or markets, be it Dow Jones Industrial Average, Standard & Poor’s 500 Index or tech-heavy Nasdaq — is in freefall one day, skyrocketing the next. Then, there is volatility in the FX markets,” he stated.

Crypto Markets Lose $13B In Three Hours

PYMNTS

In about three hours, $13 billon of value was wiped out of the crypto market as the values of major digital currencies plunged. Cryptocurrency bitcoin bitcoin exchange Bitcoin Value crypto market cryptocurrency digital currency Ethereum News What's Hot XRP

Customer intelligent marketing is not a scary thing

Chris Skinner

I grew up as a marketing guy. My first career roles were in marketing. I was trained by Kotler and Drucker, and still hold true to first principles of marketing: the 4 P’s or, if you’re not a marketing person, product, price, place and promotion.

WeChat App Growth Comes Amid Other App Market Changes

PYMNTS

But that doesn’t mean other types of apps aren’t finding increasing use among consumers — one of the changes going on that relate to the future earning and marketing power of apps and app stores.

Apple’s Trillion-Dollar Market Cap Sizzle

PYMNTS

What tipped the week from good to sizzling was what happened on the stock market — when Apple’s market cap tipped over the $1 trillion mark, making it the first U.S.-listed history to both hit and close the day with a 13-digit market cap.

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Regulating the cryptocurrency markets

Chris Skinner

I guess that this is logical as my last line was that government control of cryptocurrencies is “not so easy for cryptocurrencies that have … The post Regulating the cryptocurrency markets appeared first on Chris Skinner's blog. Someone made the comment on my platform piece about what happens when there are no Jack Ma’s or Mark Zuckerberg’s, as the whole thing is decentralised?

Finding credit needles in the (market) haystack

Insights on Business

Institutions invested in a broad range of corporate debt instruments can draw business benefit from adopting an integrated view of market and credit risks. This article seeks to illustrate some of these combined market and credit risk analysis benefits at a single security level.

Addressing Key Challenges at the Frontier of Financial Services Marketing

Bank Innovation

There have never been more opportunities – or more challenges – in digital marketing, especially for financial services. With a plethora of channels and corresponding metrics, how do marketers decide which ones to prioritize?

How Clandestina (Literally) Snuck Into The US Market

PYMNTS

The funds from sales generally do not flow back to Cuba, instead paying for marketing, taxes and payment for future printings. Starting a new business is never easy, and new apparel lines are particularly challenging.

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India Finance Minister: Visa, Mastercard Losing Local Market Share

PYMNTS

“Today, Visa and Mastercard are losing market share in India to [an] indigenously developed payment system of UPI and RuPay Card, whose share have reached 65 percent of the payments done through debit and credit cards,” Jaitley said in a Facebook post, as noted by the newswire.

PayPal Invests In Emerging Markets Lending App Company Tala

PYMNTS

Tala, the consumer lending app in emerging markets, announced Monday (Oct. In a press release , Tala said the undisclosed investment from PayPal will help the company bring visibility and access to underserved regions in emerging markets across the world.

TouchCR Enables Intelligent Marketing

PYMNTS

To succeed in retail (and retail marketing), merchants and advertisers need to keep up with what shoppers want, how they buy, and where. You need to be able to market with relevance,” Hale said. Consumer brands need to get close to consumers and to understand who they are, what they’re interested in, what they’re likely to do next — and then to market in that context.”. Retail consumer data marketing Retail Enabler TouchCR

Picking Up Pennies For Marketing?

Credit Union Geek

When was the last time you came up with a truly unique marketing effort? The post Picking Up Pennies For Marketing? Articles "With a little love and luck you will get by" - Jimmy Buffett ally bank campaign contest growth lucky penny marketing member engagement scavenger hunt strategy

Market Watchers Say US Recession Is Coming

PYMNTS

Market watchers have sent out a warning that the U.S. I think it’s premature that the credit market is sending any kind of cautionary signal,” said John Bellows, portfolio manager at Western Asset Management Company in Pasadena, California. central bank may raise overnight borrowing costs twice more this year – and analysts will be watching to see how the corporate bond market reacts. Economy bond market corporate bonds global trade News Recession U.S.

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UK Auditing Market Pressure Grows With Parliamentary Probe

PYMNTS

Parliament will commence an inquiry into the nation’s corporate auditing market, which is currently dominated by the Big Four accounting firms Deloitte, PwC, EY and KPMG, adding new pressure on an industry already being probed by other policymakers.

Are Marketing Emails Overwhelming Customers?

PYMNTS

Is there a limit to how many marketing emails customers will put up with? “Too many” appears to equate with five or more marketing emails per week, with two-thirds of the respondents to the First Insight survey categorizing that threshold as such.

Netflix To Test Cheaper Service In Some Markets

PYMNTS

Netflix, the leading streaming content service company, is gearing up to test a cheaper version of its service in select markets in an effort to increase sales.

Apple Surpasses $1 Trillion In Market Cap

PYMNTS

to have a market capitalization of more than $1 trillion, hitting that milestone earlier on Thursday (Aug. In early-morning trading on Thursday, Apple hit the $1 trillion in market cap when shares passed $207.05. Apple may not stay at the $1 trillion mark for long, as the stock market and the stock itself has been volatile. It could also bounce back and forth between the $1 trillion market cap and below it in the next trading days, noted the report.

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Trump Wins, Markets Slide

PYMNTS

Investors do not like surprises — and as Tuesday night gave way into Wednesday morning, the world markets got a heck of surprise: Donald Trump pulled off the biggest electoral upset since “Dewey Defeats Truman” and won the presidency of the United States. It was an event that Trump, as of Monday, was predicting would be Brexit plus, plus, plus — and it turns out the stock markets agrees with him entirely insofar as they seem to be as taken off guard by the results of the U.S.

Tapping Into The Group Travel Market With Apart-Hotels

PYMNTS

At the same time, in terms of markets, “millennials are more mobile,” according to Roberts. In an effort to further take on the group travel market, Domio is teaming up with Upper90 for a $50 million joint venture to exclusively fund up to 25 apartment-style hotels for group travelers.

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LiveRamp Unveils Omnichannel Marketing Tool

PYMNTS

Targeting the right customer at the right time is the key strategy for those in the retail advertising and marketing sectors. To help pinpoint customers and their preferred tastes, omnichannel identity resolution company LiveRamp announced its launch of its people-based targeting search for marketing onto its IdentityLink platform, using Google Customer Match. Through this offering, marketers can now coordinate their campaigns across search and other online avenues.

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TreasuryXpress, Hedgebook Join Forces For Mid-Market Treasurers

PYMNTS

TreasuryXpress has announced a partnership with Hedgebook , a global provider of Cloud financial risk and derivative management software, to enable underserved mid-market treasury organizations with complex cash and risk management requirements.

Entersekt enters Nordic market

The Paypers

(The Paypers) Entersekt has revealed its interest in the Scandinavian region by entrying into the Nordic market

Email, Social Media King For Retail Marketers

PYMNTS

While most retail marketers have similar goals in 2017 in terms of enhancing consumer engagement and increasing sales, the online realm of marketing outreach remains king. According to research from a survey by Yes Lifecycle Marketing as quoted in eMarketer , most retail marketers are counting on email and social media to help reach their goals. What does this tell portend for marketing in today’s super connected world?

IDC Estimates 36.4M Tablets Sold In Q3 Amid Market Decline

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Marking the sixteenth consecutive quarter of declines in the tablet market, the third quarter experienced an 8.6 percent fall on a year-over-year basis. While 39.9 million tablets shipped globally in the third quarter of 2017, only 36.4

On credit-augmented market risk analysis

Insights on Business

In such markets, low coupons and yields offered by top issuers may not be well suited to the refinancing of liabilities. Exposed to economic capital management frameworks, on-boarding spread sensitive instruments requires them to monitor more than market risks.

The Middle Market’s Expense Management Conundrum

PYMNTS

Expense management technology is now a saturated market, particularly for the small business space – which is notoriously difficult to serve, because they are too small for large, enterprise-grade solutions, but too large for consumer-specialized tools. There is another market segment, however, that similarly struggles to secure this Goldilocks effect, with products that aren’t too small and aren’t too large: the middle market.

Amazon Eyes Mr. Market

PYMNTS

Long ago, value investing proponents such as Warren Buffett and Benjamin Graham put forth the fictional embodiment of the stock market in the form “Mr. Market.” Think of Mr. Market, said these famed investors, as carried away by some of the more extreme mood swings of the age. The market may be efficient, arguably, but it is not always efficient. For investors, might the moody Mr. Market be less of an enigma?

Why P2P lending works in some markets and not in others

Chris Skinner

One article typified this feeling: High-society fintech under pressure … The post Why P2P lending works in some markets and not in others appeared first on Chris Skinner's blog. Someone asked me about getting return on investment in fintech.

Amazon Eyes Home Insurance Market

PYMNTS

This wouldn’t be Amazon’s first foray into the home market. Amazon acquired Ring earlier this year for $1 billion to expand its reach in the home security market. Reports surfaced that Amazon is considering getting into the home insurance game, sending shares of some insurance companies down briefly on Wednesday (June 6).

For Mastercard, QR Codes, Developing Market By (Developing) Market

PYMNTS

When it comes to payments, each market or country has its own preferences. So it is that QR codes are seeing increased adoption across developing markets. Use cases in certain developing markets, and specifically in a retail environment, said Bhalla, may be fashioned by specific consumer needs. India is a market that is taking off in digital in a big way.”

Carrier billing in India: 2018 market report

Mobile Payments Today

India is the second largest smartphone market in the world. Learn more about the digital ecosystem of the country from Fortumo's latest market report

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The Digital Small Markets Of The Future

PYMNTS

There is a reason, Rizzoli said, that 2017-2018 will be the year that Poly’s computer vision technology will get its retail test drive; this is literally the first year the technology has been available in the market at a realistic price point. The Digital Market. Consumers can walk into their local market and begin grabbing goods as they go. Authentication AI Alberto Rizzoli cashless digital markets Featured News image recognition News Poly visual identification

Middle Market Waits For Mobile Payments In AP: Capital One

PYMNTS

Small businesses, while they may struggle to have the resources to invest in the tools they want, can be more agile and flexible to handle changing markets. Where does the middle market fit in this spectrum? “Do middle-market companies feel vulnerable to disruption? ” the financial institution (FI) asked in its recent publication, “ Innovation in the Middle Market: Staying a Step Ahead of Disruption.”

Small Business Flexibility Tested In Ebbing Markets

PYMNTS

The ebbs and flows of a volatile market are forcing small business owners to be flexible – so much so, says a new report from Direct Line for Business , that a new business model is forming. Analysts call it the “balloon business,” as companies expand and contract along with market pressures. While this malleability allows businesses to manage the peaks and valleys of the market, which has become increasingly volatile in the U.K.

How TV Can Support Digital Marketing And Online Payments

PYMNTS

Samba said it does not sell the data it collects but helps its clients direct relevant marketing messages to consumers based on their viewing habits. Despite its age, and the competition it faces from other technology and forms of entertainment, television still draws the crowds that marketers covet. Consumer use of smartphone and mobile apps also lead to more precise marketing messages, of course.

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Homebuilder Downgrade a Tough Housing Market Harbinger?

PYMNTS

In terms of trends, “flat” and “down” are not what one wants to see if they are 1) homebuilders or 2) people who want to sell homes and pocket gains that are sizable as they might be in a tighter market. The trend has been an outsized one where nearly 80 months of gains have been seen in tandem with rising mortgage rates have priced at least a few buyers out of their desired markets. News homebuilders housing inventory mortgages stock market

Should Your Digital Marketing Strategy be Your Only Marketing Strategy?

ForwardBanker

They say the financial services industry is a decade behind other industries with the move to digital marketing strategies. The post Should Your Digital Marketing Strategy be Your Only Marketing Strategy?

Cryptocurrency Market Slumps As Ether Declines

PYMNTS

The cryptocurrency market is continuing its descent with the market hitting a new ten-month low after the price of Ether declined and regulators in the U.S. Meanwhile, the market capitalization of digital assets that are tracked by CoinMarketCap.com declined to $197 billion from $640 billion at its peak in January. At the same time Vitalik Buterin, the co-founder of Ethereum told Bloomberg the days of huge growth in the blockchain market are over.