Crypto Markets Plummet As Libra Hearings Loom

PYMNTS

Cryptocurrency markets took a tumble Monday (July 15), with some coins plunging by more than 30 percent following a weekend sell-off. percent of the market. Total cryptocurrency market capitalization decreased by over $20 billion and is valued at around $294 billion and still falling.

Africa's untapped potential as an ecommerce market

Mobile Payments Today

The African market is a growing and largely untapped ecommerce market, that has embraced mobile as a preferred means of banking, communication and payment

GrandTech: the newest FinTech market niche

Chris Skinner

Watching the BBC, I often see reports on the elderly being ripped off, scammed and targeted by fraudsters.

Is it time to outsource your marketing?

ForwardBanker

Take marketing. Recent years have seen a trend toward brands bringing various marketing functions in-house, whether it’s programmatic media, creative, data analytics or technology. The post Is it time to outsource your marketing?

Latin American payments market becomes an emerging target for development

Mobile Payments Today

Latin America has become an increasing focus of development in the emerging digital payments market, as the region transitions from a heavily cash-based system to increase automation, speed and transparency

Understanding Trigger Marketing

CU Direct

Credit unions are realizing the importance of automating their marketing efforts, leveraging their data, so that products and services intersect as efficiently as possible with. Read more » The post Understanding Trigger Marketing appeared first on CU Direct Blog.

Bringing The Farmers Market Online With Apps

PYMNTS

Customers download the app through the Apple App Store or Google Play and sign up for the service and choose the market that suits them. At the same time, Tortora noted the technology has been adopted by farmers markets nationally (the company white labels its product as well).

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The Price For Attention in Bank Marketing

Banker to Banker

BANK MARKETING If you are still spending money on print and direct mail, we ask you why? Not only is it hard to track, but it is likely the least effective form of marketing that you can do.

PayPal Hires New Chief Marketing Officer

PYMNTS

PayPal appointed Allison Johnson , a marketing veteran with over two decades of experience in her field, as the company’s new executive VP and chief marketing officer (CMO) on Monday (Jan. Johnson brings a vast knowledge of marketing to her position.

Picking Up Pennies For Marketing?

Credit Union Geek

When was the last time you came up with a truly unique marketing effort? The post Picking Up Pennies For Marketing? Articles "With a little love and luck you will get by" - Jimmy Buffett ally bank campaign contest growth lucky penny marketing member engagement scavenger hunt strategy

Kiosks Flourish In International Markets

PYMNTS

But the fact that one of the main retail players on the planet is making a kiosk push in a growing, heavily populated market speaks to the international appeal of such devices. Consumers can expect more kiosk action coming from India, China and other international markets.

Should Your Digital Marketing Strategy be Your Only Marketing Strategy?

ForwardBanker

They say the financial services industry is a decade behind other industries with the move to digital marketing strategies. The post Should Your Digital Marketing Strategy be Your Only Marketing Strategy?

Report: Worldwide Accounts Payable Software Market To Reach $1.567M

PYMNTS

Zion Market Research released a report about the accounts payable software market on Wednesday (March 20), estimating the market will reach about $1,567 million by 2025, according to a release by the company.

5 Keys to Effective Financial Content Marketing

Bank Innovation

Many financial institutions—especially small, community-focused ones—have limited marketing budgets. Today we’re discussing five keys to effective financial content marketing that can help your institution get plenty of bang for its buck.

Regulating the cryptocurrency markets

Chris Skinner

I guess that this is logical as my last line was that government control of cryptocurrencies is “not so easy for cryptocurrencies that have … The post Regulating the cryptocurrency markets appeared first on Chris Skinner's blog. Someone made the comment on my platform piece about what happens when there are no Jack Ma’s or Mark Zuckerberg’s, as the whole thing is decentralised?

5 Best Bank Marketing Videos of 2018

Bank Innovation

Banks and other FIs pulled out all the stops in 2018 to make commercials and marketing videos that would leave an impression on customers. Exclusive Features Listicles Sales & Marketing Videos Advertising Fifth Third Bank JPMorgan Chase Bank Regions video marketing

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U.S. Consumer Confidence Plunges Amid Market Uncertainty

PYMNTS

The news is a harbinger of sorts, as Americans get less optimistic about things while the stock market falls and economic growth slows. Economy consumer confidence economy News stock market trump What's Hot

Did Amazon’s Market Share Drop To 37%?

PYMNTS

eCommerce market is far below previous projections. Amazon’s retail business competes in the worldwide market for retail sales,” the Amazon spokesperson said. We’ll share more about our market share calculations and where we come in very soon.

Addressing Key Challenges at the Frontier of Financial Services Marketing

Bank Innovation

There have never been more opportunities – or more challenges – in digital marketing, especially for financial services. With a plethora of channels and corresponding metrics, how do marketers decide which ones to prioritize?

Walmart Considers Stock Market Listing For Asda

PYMNTS

Walmart is reportedly thinking about a stock market listing for its British supermarket arm Asda. ’s Competition and Markets Authority (CMA), which was concerned that the deal would cause longer checkout lines and make prices higher at the gas stations of the supermarkets.

Fiverr’s Local Market Challenges

PYMNTS

Employers and freelancers are often located in different markets and operating using their own local currencies, meaning that both parties must be confident that they will connect with the correct parties and have smooth payment experiences.

DOJ Investigates Bitcoin For Market Manipulation

PYMNTS

Justice Department is investigating whether bitcoin’s record-breaking performance last year was caused by market manipulation. Late last year, the value of a single bitcoin hit $9,143, climbing nearly six points in just 24 hours for a market cap north of $152 billion. The U.S.

Customer intelligent marketing is not a scary thing

Chris Skinner

I grew up as a marketing guy. My first career roles were in marketing. I was trained by Kotler and Drucker, and still hold true to first principles of marketing: the 4 P’s or, if you’re not a marketing person, product, price, place and promotion.

Shopify Partners With Snap On Marketing Integration

PYMNTS

“Last year, we launched a new section dedicated to helping merchants with marketing, right alongside store, inventory and sales management. Mobile advertising Branding content Integration marketing merchants mobile apps News partnerships shopify Snap What's Hot

Farmhouse Market’s Remotely Operated, 24/7 Grocery Store

PYMNTS

Such locations can be critical in expanding retail options for smaller cities and towns, too, and staff-free grocery store Farmhouse Market seeks to do just that for consumers in New Prague, Minnesota. The Rasmussons debuted Farmhouse Market in a 650-square-foot space in 2015.

FinTech’s biggest new market is small business financing … but is it worth it?

Chris Skinner

SMALL BUSINESS FINANCE People talk a lot about finance for SMEs – small to medium enterprises … The post FinTech’s biggest new market is small business financing … but is it worth it? I write a lot about FinTech payments, lending, roboadvice and such like.

Facebook Launches New Market Research App

PYMNTS

Facebook announced that it is launching a new market research app called Study from Facebook. “We’ve learned that what people expect when they sign up to participate in market research has changed, and we’ve built this app to match those expectations.

Measuring the Effectiveness of Your FinTech Marketing Efforts

William Mills

For years, marketers depended on broad reporting statistics for their fintech marketing campaigns. It was difficult to measure the ROI of a print advertisement and directly connect closed sales to marketing campaigns. Marketing

Finding credit needles in the (market) haystack

Insights on Business

Institutions invested in a broad range of corporate debt instruments can draw business benefit from adopting an integrated view of market and credit risks. This article seeks to illustrate some of these combined market and credit risk analysis benefits at a single security level.

Four Tips to Boost Content Marketing

ForwardBanker

Content marketing is the practice of sharing information with and educating consumers instead of selling to them. The post Four Tips to Boost Content Marketing appeared first on Deluxe FI. Consumers have access to volumes of information, any time anywhere.

Tight Job Market Continues SMB Squeeze: Paychex

PYMNTS

Small businesses continue to struggle amid a tight labor market in the U.S., “Businesses continue to face challenging hiring conditions due to the tight labor market,” said Paychex President and CEO Martin Mucci in another statement.

How GDPR Is Testing The Homesharing Market

PYMNTS

As data security and transparency become greater concerns across a number of markets, some services are already working to confront the challenges. Putting this into practice would call into question whether or not Airbnb could operate in several state markets — a win for hotels.

Poshmark Enters Home Goods Market

PYMNTS

In a move that takes on companies such as Rent The Runway and Wayfair, Poshmark is expanding into home décor.

Why you’re crazy if your head marketer isn’t a VP

Shared iDiz

I’m just going to come right out and say it for all the credit union CEOs and Boards out there: If the person in charge of Marketing and Brand is not at least a Vice President level executive reporting directly to the CEO, you’re doing it wrong. Credit Union Marketing job titles Marketing

Facebook To Shutter iOS Market Research App

PYMNTS

Facebook is gearing up to shut down a market research program that relied on an iOS app and reportedly violated the developer guidelines at Apple. The Verge , citing Facebook, reported the market research app would harvest the data of users’ phones with their consent.

WorldRemit Steps Into B2B Transfer Market

PYMNTS

Remittence technology firm WorldRemit is stepping into the cross-border B2B money transfer market with the launch of WorldRemit For Business, reports in Africa News said Wednesday (June 12). now the company’s second-largest market. “In

Goldman Sachs Goes After The Middle Market

PYMNTS

Goldman Sachs is planning to ramp up its presence among middle-market corporates, according to its Chief Executive Officer David Solomon. Part of that effort means expanding in the middle-market community.

Why Savvy Healthcare Marketers Are Using Dynamics 365

Perficient Financial Servies

Implementation of keen healthcare marketing strategies require the right tools. Personalized messages have 46% higher open rates and 112% higher click-through rates than “business as usual” marketing messages. The global healthcare CRM market is expected to reach $28.89

5 Best Bank Marketing Videos of 2018 [Page 2]

Bank Innovation

Exclusive Features Listicles Sales & Marketing Videos Advertising US Bank video marketing VisaVisa enlisted veteran quarterback Eli Manning and rookie running back Saquon Barkley of the New York Giants to demonstrate how easy it is to tap to pay. Perhaps it’s too easy?

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How To Tackle The Basics On Deposit Marketing [Webinar Recording]

Banker to Banker

DEPOSIT MARKETING If you are getting up there on loans-to-deposits and you are worried about bringing in more deposits the first question to ask yourself is, are you devoting enough resources to gathering deposits? Do you have a marketing plan for deposits?

Amazon Business Prime Hits UK Market

PYMNTS

is Amazon’s next market for Business Prime after rolling out the service in the U.S., Ahead of Prime Day this year, Amazon is introducing Business Prime in the U.K., according to reports on Monday (July 1). According to a report from Modern Distribution Management , the U.K.

Virtual card startup Extend sees $400b hole in commercial market

Bank Innovation

Credit card distribution startup Extend sees a $400 billion market opportunity in eliminating out-of-pocket spending for business expenses through the instant issuance of virtual company credit cards.

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5 Advantages of Datorama for Marketers

Perficient Financial Servies

As a marketer, you’re likely sitting on a pile of it. Marketing automation. Sales data (about as far away from your marketing data as possible, right?). You need this full picture to fully understand the story of what’s driving performance within your marketing efforts.