Klarna uses AI to cut marketing costs
Payments Dive
MAY 29, 2024
The Stockholm-based buy now, pay later company said more than a third of its first-quarter savings on sales and marketing expense was attributable to artificial intelligence.
Payments Dive
MAY 29, 2024
The Stockholm-based buy now, pay later company said more than a third of its first-quarter savings on sales and marketing expense was attributable to artificial intelligence.
Perficient
NOVEMBER 9, 2020
When most people think about marketing automation, they think about sending emails to contacts. But, what can you really do with the right marketing automation tool? With that being said, how can marketing automation benefit the healthcare industry? Why is it important for healthcare companies?
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
South State Correspondent
APRIL 22, 2024
In a few short months, stronger economic data (higher GDP, stronger job market, and stubborn inflation) changed the market’s and the Fed’s view on the future path of interest rates. The market and the Fed are now aligning on only one rate cut in 2024 – obviously this will change over the course of the year as the economic data evolves.
Perficient
APRIL 20, 2023
Marketers often turn to technology vendors to help them define robust and compliant digital marketing strategies. Bankers that have a defined digital marketing strategy are seeing greater lead generation and client acquisition.
Advertiser: ZoomInfo
As data continues to play a starring role in today’s B2B organizations, both marketing and sales operations professionals are poised to solidify their place as critical revenue drivers.
South State Correspondent
SEPTEMBER 20, 2022
Last week, the American Banking Association (ABA) held its annual Bank Marketing Conference in Denver, receiving rave reviews. The theme was – developing your marketing superpowers. Amid the brewery networking, superhero costumes, and fun, some fantastic bank marketing lessons were had, and not just for bank marketers.
Accenture
AUGUST 2, 2022
Flat economic growth and rising competition are forcing banks in growth markets to step up investment in digital technologies. The post Going digital: Two speeds for growth market banks appeared first on Accenture Banking Blog. They’re eager to improve efficiency, enhance the user experience and create new business opportunities.
Advertiser: ZoomInfo
When times are tough and marketers are asked to do more with the same (or less), we have to make tough choices. Here are 7 creative ways marketers can work smarter (not harder) - with the resources you already have! However, you might be able to squeeze more value from the tools and processes you’re already using.
Advertiser: ZoomInfo
Finding a vendor to cleanse and optimize your marketing database can be difficult if you don’t know what to look for. ZoomInfo has produced this eBook to help marketing leaders understand best practices around cost and value when it comes to choosing a B2B contact data provider. This buyer’s guide will cover: Buying Considerations.
Advertiser: ZoomInfo
It’s not a far stretch to suggest that the topic isn’t exactly what gets marketers excited in their day-to-day workflow. However, if lead generation, reporting, and measuring ROI is important to your marketing team, then data normalization matters - a lot. Well, marketers rely on this grouping to reach their goals.
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way.
Advertiser: ZoomInfo
Any return to normalcy may seem far-off, but sales and marketing are on the front lines of restarting the economy. However, there’s no team better suited to lead that charge than the marketing department. Strategically aligning your systems and teams. Getting consensus on how to define “qualified leads”.
Advertiser: ZoomInfo
Enter conversational marketing — the new paradigm to tackling your business deals and converting prospects in minutes. Studies show the return on investment (ROI) of conversational marketing helps your marketing team drive revenue.
Advertiser: ZoomInfo
Businesses are tasked with beating pre-pandemic numbers, making marketing more essential than ever before. In this eBook, you’ll discover what it takes to develop and drive a successful marketing-led growth strategy. In this eBook, you’ll discover what it takes to develop and drive a successful marketing-led growth strategy.
Speaker: Brian Muse-McKenney, Chief Revenue Officer & Matt Simester, Cards and Payments Expert
Economics and Returns 📈 Adapt to shifting market conditions with flexible, cost-effective technology and operating models to consistently achieve desired economic benchmarks and returns. Key focus areas to attract and retain younger demographics: Customer Experience 🤝 Banks that prioritize customer experience grow 3.2x
Let's personalize your content