article thumbnail

Personalized Marketing: What Banking Customers Really Want

Perficient

Marketers often turn to technology vendors to help them define robust and compliant digital marketing strategies. Bankers that have a defined digital marketing strategy are seeing greater lead generation and client acquisition.

Marketing 285
article thumbnail

Going digital: Two speeds for growth market banks

Accenture

Flat economic growth and rising competition are forcing banks in growth markets to step up investment in digital technologies. The post Going digital: Two speeds for growth market banks appeared first on Accenture Banking Blog. They’re eager to improve efficiency, enhance the user experience and create new business opportunities.

Marketing 491
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Create Successful Marketing Automation Campaigns for Healthcare

Perficient

When most people think about marketing automation, they think about sending emails to contacts. But, what can you really do with the right marketing automation tool? With that being said, how can marketing automation benefit the healthcare industry? Why is it important for healthcare companies?

article thumbnail

10 Big Bank Marketing Lessons from the ABA Bank Marketing Conference

South State Correspondent

Last week, the American Banking Association (ABA) held its annual Bank Marketing Conference in Denver, receiving rave reviews. The theme was – developing your marketing superpowers. Amid the brewery networking, superhero costumes, and fun, some fantastic bank marketing lessons were had, and not just for bank marketers.

article thumbnail

Shifting Focus in Today’s Market: A Commercial Lender’s Guide

Even with these positive metrics, CRE lenders face an increasingly tough market as we're heading into the final phase of Q1 2023. With today's market as it is, where should commercial lenders shift their focus? Apartments were fully occupied, warehouses showed growth, and retail sites continued to recover after 2020.

article thumbnail

Capture more of the finance market – 3 approaches

Accenture

The auto and equipment finance market is growing worldwide. The post Capture more of the finance market – 3 approaches appeared first on Accenture Banking Blog. Most current lenders are doubling down on their commitments, while other companies are excited to explore the opportunities.

Marketing 435
article thumbnail

Quantifying Your Market When Raising Deposits

South State Correspondent

Embodied in the Unified Deposit Formula is a marketing and amplification equation. It is acknowledgment that a bank’s ability to raise lower-cost deposits is also based on the bank’s marketing reach and prowess. The stronger the marketing effort, the lower the deposit cost.

Marketing 195
article thumbnail

The Forrester Wave™: AI/ML Platforms: Vendor Strategy, Market Presence, and Capabilities Overview

While it doesn’t represent the entire vendor landscape, the report is an assessment of the top vendors in the market. The Forrester Wave™ evaluates Leaders, Strong Performers, Contenders, and Challengers.

article thumbnail

A Comprehensive Guide to Construction Loan Issues for the Commercial Loan Market

This guide will review current construction loan issues of interest in the commercial loan market, such as: The current demand for new construction of housing developments, apartments, retail properties, and self-storage facilities. Items of concern for construction lenders.

article thumbnail

The Non-QM Market Experiences a Remarkable Comeback: Check Out the Industry Guide

As the commercial lending market continues to evolve, non-QM loans are becoming an increasingly popular offering among lenders looking to create new revenue streams. While lenders took a hit during the pandemic, the housing shortage is driving more investors to seek out non-conventional loans in order to meet demand.

article thumbnail

How to Attract Multiple Generations to Open New Accounts and Apply for Loans

Understanding these attitudes and using them to inform marketing messages enables community banks, regional banks and credit unions to better serve their customers. The experiences of every generation are characterized by their behaviors involving finances.

article thumbnail

Everything You Need to Know About Crypto

Speaker: Ryan McInerny, CAMS, FRM, MSBA - Principal, Product Strategy

With 20% of Americans owning cryptocurrencies, speaking "fluent crypto" in the financial sector ensures you are prepared to discuss growth and risk management strategies when the topic arises.

article thumbnail

AI in Manufacturing

Manufacturers want to deliver the best products on the market as quickly and ethically as possible. They want to increase productivity and profits. Their problems and needs don’t change, but the technology and solutions do.

article thumbnail

What Lenders Need To Know: Increase of Standardized Loan Rejections

As the CRE market continues to tighten, the rejection of substandard loan documentation is on the rise. In today’s market, lenders are cautious and should remain cautious when looking at loan docs.

article thumbnail

Marketing Ops: The New Revenue Hero

As data continues to play a starring role in today’s B2B organizations, both marketing and sales operations professionals are poised to solidify their place as critical revenue drivers.