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Create Successful Marketing Automation Campaigns for Healthcare

Perficient

When most people think about marketing automation, they think about sending emails to contacts. But, what can you really do with the right marketing automation tool? With that being said, how can marketing automation benefit the healthcare industry?

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10 Big Bank Marketing Lessons from the ABA Bank Marketing Conference

South State Correspondent

Last week, the American Banking Association (ABA) held its annual Bank Marketing Conference in Denver, receiving rave reviews. The theme was – developing your marketing superpowers. Bank Marketing Lesson 10: Increase Marketing Budget for 2023.

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Conversational Marketing: Old School Meets New School

Perficient

Why Is Everyone Talking about Conversational Marketing? Conversational Marketing, a term originally coined by the company Drift , has taken on many forms and definitions over the past few years. Quantify the impact of marketing and sales campaigns.

Meeting 363
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Markets Still Adjusting to Jackson Hole

South State Correspondent

Markets Still Adjusting to Jackson Hole. That’s the highest 2yr yield since 2007 and reflects the market’s appreciation of the higher-for-longer message that Fed Chair Powell left with investors. That is largely in line with market expectations.

Marketing 195
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The Non-QM Market Experiences a Remarkable Comeback: Check Out the Industry Guide

As the commercial lending market evolves, non-QM loans are becoming increasingly popular. Check out this eBook for a detailed look at the benefits of non-QM loans, how to maneuver your way through, and what the future may bring.

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February CPI Looms for Market

South State Correspondent

February CPI Looms for Market. The post February CPI Looms for Market appeared first on SouthState Correspondent Division. Market Insights & Commentary Market Updates

Marketing 195
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Hip On HIPAA: The Secret Sauce to Successful Marketing Campaigns

Perficient

The secret to understanding timing and creating truly impactful communications hinges on a deeper understanding of HIPAA’s definition of marketing. These days, I spend quite a bit of time strategizing with marketing leaders to leverage these platforms for marketing automation.

Marketing 406
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5 Lessons We Learned Using AI for Bank Email Marketing

South State Correspondent

Email is one of the most effective bank marketing channels available. Using AI for bank email marketing can get you a 2% to 13%+ lift, or improvement, depending on the technique. All the above holds for email marketing. Using Artificial Intelligence (AI) For Email Marketing.

Marketing 195
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Deposit Marketing In the Age of Machine Learning

South State Correspondent

In the olden days, if you wanted to market deposits, the head of Retail would come to Marketing and say something like – “We need to raise deposits.” The Wrong Way to Handle Deposit Marketing. This is suboptimal deposit marketing.

Marketing 195
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Eric Enge Recognized as Top Digital Marketing Influencer

Perficient

Eric Enge, Principal at Perficient and lead co-author of The Art of SEO (the best-selling “bible” of the SEO industry), was recognized for the second year in a row as a top digital marketing influencer by Browser Media! Digital Marketing News SEO

Marketing 401
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What Lenders Need To Know: Increase of Standardized Loan Rejections

As the CRE market continues to tighten, the rejection of substandard loan documentation is on the rise. Don’t put your loans at risk. Check out the Infographic.

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Salesforce Marketing Cloud: Introduction to Email Studio 101

Perficient

Salesforce provides different types of clouds and Marketing Cloud is one of them. Marketing Cloud is a platform that has multiple tools designed for an organization to interact with their customers or potential customers across various channels. Image 01: Home Page of Marketing Cloud.

Marketing 389
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How Healthcare Marketers Can Adapt and Advance [On-Demand Webinar]

Perficient

Healthcare marketers’ role has shifted dramatically in recent years as technologies have advanced, social media use has skyrocketed, and patients have embraced consumerism. Ways healthcare marketing teams can build resiliency and strengthen patient trust.

Marketing 273
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Cantaloupe pays $41M to acquire Three Square Market

Payments Dive

With the purchase, the vending and software payments company expands its reach internationally, as well as into another segment of the market

Marketing 238
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Market Awaits FOMC Decision and Powell’s Comments

South State Correspondent

Market Awaits FOMC Decision and Powell’s Comments. As we said on Monday, if recent history is any guide, expect Powell to sound more hawkish than the market expects. Market Insights & Commentary Market Updates

Marketing 195
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The Lender's Guide to Automating Complex Loans

Providing commercial lenders with key insights into how commercial lenders can automate small-balance, mid-market, and large-cap loan documentation with advanced technology.

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Crypto ad spend plummets as market crashes

Payments Dive

The cryptocurrency market downturn has led marketing spend in this sector to plunge, especially after unprecedented highs seen during Super Bowl LVI

Marketing 212
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March Jobs Report Not Likely to Move Markets

South State Correspondent

March Jobs Report Not Likely to Move Markets. The markets want to believe the good news stories, but Putin’s objectives for Ukraine remain, so we would fade any market moves off supposed good news from “peace talks” for the time being.

Marketing 195
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Should You Be Marking Loans To Market?

South State Correspondent

The AOCI is an accounting adjustment meant to reflect the economic value of assets and is the process of “marking loans to market.” In this article, we explore what signals marking your loans to market might send. However, the public markets were another story.

Marketing 195
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My Summer Internship Experience With the Marketing Team at Perficient

Perficient

Over the past ten weeks, I have had the amazing opportunity to work as a marketing intern with the corporate communications team at Perficient. Company Culture Content Marketing Life at Perficient Career Growth Goals growth for everyone intern internship marketing strategy Work Life Balance

Marketing 282
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Digital Commercial Lending Technology Case Study: Increasing Loan Volume and ROI

In this Commercial Lending Case Study, you'll discover how to leverage digital lending technologies to accelerate growth and leapfrog the competition in the private lending market. A new and innovative approach to mortgage lending — growing lending volume by orders of magnitude.

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Strengthening the resilience of market-based finance

BankUnderground

In less than two decades, the system of market-based finance (MBF) – which involves mainly non-bank financial institutions (NBFIs) providing credit to the economy through bonds rather than loans – has both mitigated and amplified the economic effects of financial crises. 1: Money market funds.

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Payments innovation in the Latin American market

Payments Dive

Latin America is becoming an increasingly important market in the global payments business. There are a number of important innovations underway that are changing the industry

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Video: 8 Ways to Crank up your Sitecore Authoring and Marketing Experience

Perficient

Whether you are launching a new Sitecore XP environment in the next few months or are wanting to enhance your authoring and marketing experience, this video should be a whistle stop on your enhancements campaign tour. Marketing automation tips.

Video 406
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Going digital: Two speeds for growth market banks

Accenture

Flat economic growth and rising competition are forcing banks in growth markets to step up investment in digital technologies. The post Going digital: Two speeds for growth market banks appeared first on Accenture Banking Blog.

Marketing 392
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A Comprehensive Guide to Construction Loan Issues for the Commercial Loan Market

Understand how to mitigate risk & protect the interest of all parties with this exclusive, must-have guide outlining important issues for commercial construction lending & best practices.

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How to Use AI and NLG to Write Marketing Content

Perficient

Back in 2017, Julia McCoy at the Content Marketing Institute, wrote about Content Creation Robots and cited examples from the Washington Post and Associated Press. Content Content Authoring Digital Marketing Machine Intelligence AI content marketing ML NLG

Marketing 282
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Market Commentary: Week of September 20, 2021

SWBC's LenderHub

Capital MarketsLast Week.

Marketing 124
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Creating an omnichannel marketing strategy for banking

Payments Dive

Omnichannel marketing is a key factor in reaching and retaining customers today. Whatever channel a customer may be using, there is one thing they expect: a personalized experience. Mark Aldred, head of international sales for Auriga shares his insight on this topic

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Market Commentary: Week of April 25, 2022

SWBC's LenderHub

For the second straight week, the financial markets took hits from all directions. Capital MarketsLast Week. There was literally no place to hide.

Marketing 124
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Your Guide to Using Conversational Marketing to Drive Demand Generation

What is conversational marketing really about? This guide will examine the market forces at play, shifting buyer trends, how to leverage conversation marketing, and the tactics involved in adopting it for a B2B demand generation strategy.

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Digital power for middle market banks

Accenture

When it comes to digital, middle market banks want what the big banks have. The post Digital power for middle market banks appeared first on Accenture Banking Blog. Uncategorized Digital Transformation Middle-Market Banks

Marketing 273
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Middle market banks’ top three cloud myths

Accenture

Lately it seems like every conversation I have with middle market banks turns into a discussion about cloud. This market’s interest in cloud stems from what’s happening across banking. The post Middle market banks’ top three cloud myths appeared first on Accenture Banking Blog.

Marketing 269
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Market Commentary: Week of May 2, 2022

SWBC's LenderHub

The rout in both the equity markets and the bond market continues to pick up intensity. Capital MarketsLast Week. It is hard to imagine anybody went home for the weekend happy.

Marketing 124
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Market Commentary: Week of June 6, 2022

SWBC's LenderHub

Capital MarketsLast Week.

Marketing 124
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Marketing Ops: The New Revenue Hero

As data continues to play a starring role in today’s B2B organizations, both marketing and sales operations professionals are poised to solidify their place as critical revenue drivers. In particular, the evolution of the Marketing Operations (Ops) role has created a new standard in marketing and has become a vital component of an organization’s success.