Perficient

AUGUST 28, 2020

With better view and click through rates and less regulatory hurdles then email, they have become a popular channel for digital marketers trying to reach their audiences. This goal will be used to trigger Marketing Automation. Sitecore’s Marketing Automation is the perfect tool for designing Push Notification Campaigns.

Marketing Automation 520

Marketing Automation Marketing Customer Experience Tools 520

Payments Dive

MAY 29, 2024

The Stockholm-based buy now, pay later company said more than a third of its first-quarter savings on sales and marketing expense was attributable to artificial intelligence.

Marketing 397

Marketing Company 397

Accenture: Banking

AUGUST 2, 2022

Flat economic growth and rising competition are forcing banks in growth markets to step up investment in digital technologies. The post Going digital: Two speeds for growth market banks appeared first on Accenture Banking Blog. They’re eager to improve efficiency, enhance the user experience and create new business opportunities.

Marketing 425

Marketing User Experience Technology Digital Banking 425

BankUnderground

DECEMBER 4, 2024

Their flexibility, low premia and underlying leverage appeal to all market participants ranging from conservative investors hedging against intraday market volatility to aggressive traders speculating for quick profit generation. The improved market conditions have encouraged both market participation and innovation.

Marketing 124

Marketing Risk Management Retail Capital 124

Payments Dive

OCTOBER 10, 2023

Pacsun, GameStop and Tag Heuer have all introduced crypto activations in recent years as the payment option grew in popularity.

Retail 447

Retail Marketing Payments 447

Payments Dive

NOVEMBER 13, 2023

The EU would require big tech companies, like Apple and Google, to offer their customers payment services through the new digital identity wallet if the regulation is approved.

Marketing 396

Marketing Apple Google Regulation 396

TheGuardian

APRIL 9, 2025

Concern grows over programs deployed to act with autonomy that may exploit weaknesses Business live latest updates Increasingly autonomous AI programs could end up manipulating markets and intentionally creating crises in order to boost profits for banks and traders, the Bank of England has warned.

Marketing 90

Marketing Software Policies Technology 90

Payments Dive

MAY 8, 2023

The medical credit card industry has expanded in recent years as healthcare providers promoted the cards to patients, the agency said in a report.

Cards 397

Cards Marketing Industry Report 397

BankUnderground

MARCH 6, 2025

Michal Stelmach , James Kensett and Philip Schnattinger Economists frequently use the vacancies to unemployment (V/U) ratio to measure labour market tightness. Analysis of the labour market during the current inflationary period often assumes the V/U ratio is constant and compares this measure with a supposed pre-2019 equilibrium.

Marketing 81

Marketing US Data Online 81

BankUnderground

MARCH 27, 2025

Such increases can be a result of direct government policies, but as we explain in this post, changes in carbon prices appear to be also endogenously linked to developments in energy markets. In an ETS, generally in the form of a cap-and-trade system, the government sets a cap on emission allowances and the market determines the price.

Marketing 59

Marketing Policies Industry System 59

Perficient

MARCH 12, 2021

A digital transformation journey is effective for businesses because it is rooted in commerce and investing in commerce throughout a digital transformation will have a direct impact on your business and its future, starting with your go-to-market strategy. Your Go-To-Market Strategy is the North Star. Make and Invest in a Plan.

Marketing Strategies 531

Marketing Strategies Strategy Marketing Resources 531

Gonzobanker

DECEMBER 5, 2024

Over the years, a hardware-focused company owning a digital banking solution proved to be more of a struggle with consistent client market share losses in the Digital Insight client base. The amount of capital market interest in partnering with scaling credit union service organizations is another sign of the times.

Digital Banking 78

Digital Banking Marketing Capital Georgia 78

Perficient

MARCH 15, 2021

As we continue our series of posts on making HIPAA work for you, I am going to address a common problem we hear from health care marketers: “My board/boss/CMO/Legal Counsel says we cannot use patient data for marketing communications.”. So what’s a modern, data-driven marketer to do? This is a tough one. HIPAA is serious.

Data 493

Data Marketing Community System 493

Perficient

JANUARY 5, 2021

Rajpal will have responsibility for driving cloud and DevOps business strategy with cloud technology market leaders, including IBM, Google, VMWare, Amazon, Boomi, Microsoft, and Red Hat. She will provide resources to scale client projects and speed time to market. ” Jason Hudnall, AVP of GEO markets. Ostasz, AVP of U.S.

Leadership 531

Leadership Denver Charlotte Ohio 531

Perficient

MAY 2, 2022

Some key elements and levels of maturity to consider when designing a commerce strategy: Market Opportunity – How well do you know your market opportunity for existing products, and how well are you leveraging digital tools and innovation? How are you leveraging opportunities to grow your business?

Strategy 491

Strategy Company Marketing Strategies Marketing 491

South State Correspondent

APRIL 2, 2025

The move shook the markets, threatening to upend much of the architecture of the global economy and fueled broader trade wars. The forward markets are now grappling with pricing the Feds response to potential consequences of a prolong trade war. Volatility will surely spike and markets will be unsettled.

Community Bank 221

Community Bank Community Policies National 221

Perficient

AUGUST 28, 2024

This leading financial services and insurance provider will be at Dreamforce this year sharing how it leverages Salesforce Marketing Cloud , an AI-powered digital marketing platform, to turn customer data into actionable insights that drive significant business outcomes. One such brand is Nationwide. Can’t Make it to Dreamforce?

Data 419

Data San Francisco Conference Branding 419

Accenture: Banking

FEBRUARY 15, 2022

A year or so ago, I wrote that moving to cloud was non-negotiable for middle market banks. Flash forward to today, and most middle market banks have by now dipped their toes in the proverbial “cloud pool”. My reasoning? Cloud enables everything banks want (and need) to do to compete with digital players. I’m certainly….

Cyber Security 447

Cyber Security Security Marketing 447

Abrigo

APRIL 11, 2025

Many institutions present data by market, cost center, or regioneach essentially its own island. For example, if cattle lending occurs across four markets, reviewing it holistically requires manual effort just to piece together a universe from which to draw a sample. What is a properly defined loan review scope?

Tools 195

Tools Lending Data Risk Management 195

South State Correspondent

MARCH 24, 2025

There have been few times in modern memory when small businesses and middle market companies faced so much uncertainty in the market. Building new facilities, relocating existing locations or partnerships are all now common conversations, particularly for middle-market customers.

Risk Management 195

Risk Management Resources Management Marketing 195

Perficient

JULY 20, 2020

Our very own Nate Bauer , director – digital marketing consulting, will be moderating the panel: Analyzing Media Coverage Across Channels to Uncover Actionable Intelligences. Nate has spent the majority of his career focusing on developing digital marketing strategy-led solutions. Product & Brand Disruptive Marketing.

Customer Experience 526

Customer Experience Analytics Marketing Strategies Leadership 526

Perficient

JANUARY 20, 2021

It’s our job as marketers, designers, and strategists to develop and design inclusive web experiences and user interfaces. We must think from a global-to-global first perspective and connect our marketing strategy to understanding specific audiences for well-rounded inclusive website design. Why Global Inclusive Design is Important.

Strategy 496

Strategy Marketing Strategies Regional Marketing 496

South State Correspondent

JANUARY 22, 2025

Rapid Market Movement Means Greater Interest Rate Risk in Loan Pricing During periods of rapid interest rate changes, some banks find themselves pricing off-market. Most borrowers are more sophisticated and will ask the bank to reprice a loan when market rates decline. This behavior has many negative implications for banks.

Policies 195

Policies Marketing Course 195

South State Correspondent

APRIL 16, 2025

The Current Market The combination of the trade war, DOGE and immigration has caused a high level of uncertainty that has ushered in volatility. Conversely, loans to companies with more volatile earnings, fixed rates loans without prepayment penalties, and limited secondary markets, the surface starts to rise sharply.

Management 195

Management Lending Groups Capital 195

Accenture: Banking

MARCH 23, 2021

Payments is a hot topic for middle market banks. In fact, I think payments modernization is the most consequential transformation that they’ll make this decade. With the shadow of an aging payments infrastructure looming large, banks can’t stay on the sidelines. This is an existential issue. Banks that don’t act put their future at risk.….

Payments 508

Payments Marketing 508

Accenture: Banking

SEPTEMBER 9, 2021

Middle market bank leaders sometimes assume that the most transformative technologies are out of their reach. Middle market banks are in an enviable position when it comes to getting the full value of emerging technologies. But the path to future competitiveness in banking runs through technology. No matter the size of the bank.

Technology 427

Technology Marketing Trends 427

Perficient

AUGUST 31, 2020

To help with this process, we at Perficient have compiled our favorite tips and how-tos for elevating your marketing mix and improving your brand’s visual narrative. Marketing materials, like emails and blogs, are more professional platforms where the customer has sought out your brand and is curious about your offerings.

Branding 520

Branding Guidelines social media Exercises 520

Abrigo

JANUARY 24, 2025

Understanding broad market trends and the specific forces affecting bank and credit union portfolios can guide institutions decisions while helping them prepare for examiner scrutiny of CRE risk , according to a recent Abrigo webinar, Being strategic with your CRE. Managing their current risk is vital, too.

Lending 221

Lending Trends Risk Management Management 221

Perficient

JANUARY 4, 2021

Many businesses have included video marketing in their strategy as video plays an incredibly important role in Google search results. Here’s Why digital marketing video series, Eric Enge reveals insights from his latest study on how videos rank differently on Google and YouTube and what that means for your video strategy. ?

Video 531

Video Google Strategy Marketing 531

Payments Dive

FEBRUARY 26, 2025

The card company has locked arms with the local digital payments player to accelerate its growth in China, the world’s second most populous nation.

Marketing 195

Marketing National Cards Payments 195