Payments innovation in the Latin American market

Mobile Payments Today

Latin America is becoming an increasingly important market in the global payments business. There are a number of important innovations underway that are changing the industry

As markets plunge, robo-advisers urge caution

Bank Innovation

In the wake of today’s stock market free fall, the novel coronavirus and an oil price war, digital investment advisers are encouraging their customers to think long term and not make any rash decisions.

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GrandTech: the newest FinTech market niche

Chris Skinner

Watching the BBC, I often see reports on the elderly being ripped off, scammed and targeted by fraudsters.

5 Best Bank Marketing Videos of 2018

Bank Innovation

Banks and other FIs pulled out all the stops in 2018 to make commercials and marketing videos that would leave an impression on customers. Exclusive Features Listicles Sales & Marketing Videos Advertising Fifth Third Bank JPMorgan Chase Bank Regions video marketing

Video 238

ABCs of Data Normalization for B2B Marketers

Data normalization. It’s not a far stretch to suggest that the topic isn’t exactly what gets marketers excited in their day-to-day workflow. However, if lead generation, reporting, and measuring ROI is important to your marketing team, then data normalization matters - a lot. In this eBook, we’ll break down the ins and outs of data normalization and review why it’s so critical for your marketing strategies and goals!

The diversity of financial markets

Chris Skinner

I thought they meant Brexit, and started waffling on about whiff-whaff and Boris Johnston but no, they stopped me mid-sentence and … The post The diversity of financial markets appeared first on Chris Skinner's blog.

5 Keys to Effective Financial Content Marketing

Bank Innovation

Many financial institutions—especially small, community-focused ones—have limited marketing budgets. Today we’re discussing five keys to effective financial content marketing that can help your institution get plenty of bang for its buck.

The Digitally Reshaping Market 

PYMNTS

Data: $100B : Estimated value of the mobile gaming market by the end of 2020. $3M In a world gone digital, consumers have changed, forcing those who serve them to modify nearly every interaction. When physical options are shut down, only those who go digital can stay in the game.

An untapped market: The unbanked shopper

Mobile Payments Today

Billions of people do not have access to a bank account, either due to the lack of income, unstable financial markets or the lack of verifyable identification.

Amex moves closer to entering China’s $27 trillion market

Bank Innovation

cleared a key hurdle in its bid to accessing China’s $27 trillion payments market after the central bank accepted its application to start a bank card clearing business. Bloomberg Carousel Payments Product Design Retail Banking Sales & Marketing Amex China payments

Marketing-Led Post-COVID-19 Growth Strategies

Businesses are laying off workers, shutting their doors (some permanently), and struggling to react to the radical destruction that coronavirus (COVID-19) is doing to our society and communities. Most have already sustained massive damage, and we still have yet to see the scope of impact of the global pandemic that has upended the globe. Any return to normalcy may seem far-off, but sales and marketing are on the front lines of restarting the economy. When the dust settles, we have a responsibility to turn our shock and grief into fierce determination, and lead the charge of responsible, strategic, sustainable future growth. However, there’s no team better suited to lead that charge than the marketing department. Marketers are uniquely positioned to provide creative solutions to aid their organization in times of change and chart a course for navigating success.

Africa's untapped potential as an ecommerce market

Mobile Payments Today

The African market is a growing and largely untapped ecommerce market, that has embraced mobile as a preferred means of banking, communication and payment

Regulating the cryptocurrency markets

Chris Skinner

I guess that this is logical as my last line was that government control of cryptocurrencies is “not so easy for cryptocurrencies that have … The post Regulating the cryptocurrency markets appeared first on Chris Skinner's blog. Someone made the comment on my platform piece about what happens when there are no Jack Ma’s or Mark Zuckerberg’s, as the whole thing is decentralised?

Can FinTechs Get Through A Turbulent Market?

PYMNTS

There are bad days on the market — and in the wake of COVID-19, the disease caused by the coronavirus , which has spent the last month gaining more and more global ground, there have been more than a few of those of late.

Informed trading in government bond markets

BankUnderground

Robert Czech, Shiyang Huang, Dong Lou and Tianyu Wang Government bond yields serve as a benchmark for virtually all other rates in financial markets. One view is that yields only move notably when important news hit the market, for example monetary policy announcements.

Marketing Ops: The New Revenue Hero

As data continues to play a starring role in today’s B2B organizations, both marketing and sales operations professionals are poised to solidify their place as critical revenue drivers. In particular, the evolution of the Marketing Operations (Ops) role has created a new standard in marketing and has become a vital component of an organization’s success.

Addressing Key Challenges at the Frontier of Financial Services Marketing

Bank Innovation

There have never been more opportunities – or more challenges – in digital marketing, especially for financial services. With a plethora of channels and corresponding metrics, how do marketers decide which ones to prioritize?

The Mortgage Market Needs a Plumber.Fast!

SWBC's LenderHub

Capital Markets Global Investment MarketsWhen you own a house, most hope that they never have to know too much about the intricacy of the home’s plumbing system.

Mortgage Applications Skyrocket As Housing Market Rebounds

PYMNTS

Homebuyer mortgage applications surged as June turned into July, in yet another sign of the housing market ’s surprisingly strong rebound after the coronavirus-triggered shutdown this spring.

With $2b valuation, Marqeta focuses marketing strategy on startups

Bank Innovation

Carousel Payments Premium Sales & Marketing Startups MarqetaA company that operates quietly in the background of popular financial apps and platforms is taking steps to become more visible.

Best Practices for Marketing Database Cleanse

Finding a vendor to cleanse and optimize your marketing database can be difficult if you don’t know what to look for. Download the eBook to get the most out of your database cleanse and find an appropriate vendor for your B2B marketing objectives.

Market Commentary: Week of March 16, 2020

SWBC's LenderHub

Fear, uncertainty and more fear ruled the markets last week. Any semblance of liquidity exited every market sector as the phrase from investors, “I didn’t know that could happen” actually happened. Capital Markets Global Investment MarketsWhat Happened.

Thailand strives to catch up to Asian markets on digital banking

Bank Innovation

Thailand is laying the foundations for standalone digital banks as it strives to catch up with other Asian markets that are allowing such changes, according to its central bank governor. “At

Robinhood Fizzles As Markets Gyrate

PYMNTS

Robinhood Financial LLP has suffered three outages in roughly two weeks, and going dark has helped no one – certainly not the younger, tech-savvy investors who were left out of make-or-break days in the market. One thing’s for certain: The markets will continue to be volatile.

Latin American payments market becomes an emerging target for development

Mobile Payments Today

Latin America has become an increasing focus of development in the emerging digital payments market, as the region transitions from a heavily cash-based system to increase automation, speed and transparency

Data-Driven Marketing 101

This eBook highlights how data-driven strategies empower marketing campaigns through personalization tactics.

Market Commentary: Week of March 9, 2020

SWBC's LenderHub

Capital Markets Global Investment MarketsWhat Happened: The appropriate answer to “What happened last week?” could be, “What DIDN’T happen last week?” While not as scary as the week Lehman died, last week was right up there.

Report: Social Commerce Market Reaches $89B

PYMNTS

In fact a new report puts the global market for social commerce at $89.4 The potential for this technology to target advertising more tightly than ever, to collapse the length of the funnel between awareness and purchase, and to nimbly respond to changes in the marketing context is obvious.”.

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Market Commentary: Week of September 8, 2020

SWBC's LenderHub

Capital MarketsWhat Happened. Last week was dominated by the “Big Tech Gets Theirs” story. The tech-heavy NASDAQ declined over 3% for the week, including a 5% rout on Thursday. The index is still up 65% from the COVID-inspired low set in March.

The Price For Attention in Bank Marketing

Banker to Banker

BANK MARKETING If you are still spending money on print and direct mail, we ask you why? Not only is it hard to track, but it is likely the least effective form of marketing that you can do.

How ZoomInfo Enhances Your ABM Strategy

For marketing teams to develop a successful account-based marketing strategy, they need to ensure good data is housed within its Customer Relationship Management (CRM) software. More specifically, updated data can help organizations outline key accounts for their campaigns. And to begin the targeting process, marketing teams must develop an Ideal Customer Profile (ICP) with appropriate firmographic and behavioral data to ensure they’re going after the correct audience.Download this eBook to learn how to start improving your marketing team's data!

5 Best Bank Marketing Videos of 2018 [Page 2]

Bank Innovation

Exclusive Features Listicles Sales & Marketing Videos Advertising US Bank video marketing VisaVisa enlisted veteran quarterback Eli Manning and rookie running back Saquon Barkley of the New York Giants to demonstrate how easy it is to tap to pay. Perhaps it’s too easy?

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How RBC Capital Markets revamped its data management efforts

Bank Innovation

RBC Capital Markets has looked externally to help it consolidate data in one place, analyze it and better equip employees. Starting in 2013, RBC Capital Markets began collecting all the data it could that was relevant to its clients, including e-commerce data, trades and portfolios.

Market Commentary: Week of June 29, 2020

SWBC's LenderHub

The equity and corporate bond markets have banked heavily on the V-shaped recovery and what we are seeing is, the United States is not ready to materially reopen the economy without significant public health damage. Capital Markets Global Investment Markets

Disrupting The Remittance Market One Corridor At A Time

PYMNTS

It’s an exciting time and an opportunity for firms positioned to profit from the opportunity, which is what pushed Volopa to make its entrance into the market earlier this year with Oya, a new remittance corridor between the U.K.

The Ultimate Marketing Efficiency Checklist

Here are 7 creative ways marketers can work smarter (not harder) - with the resources you already have!