INDUSTRY INSIGHTS YOUR PEERS ARE READING
DEPOSIT MARKETING If you are getting up there on loans-to-deposits and you are worried about bringing in more deposits the first question to ask yourself is, are you devoting enough resources to gathering deposits? Do you have a marketing plan for deposits? MORE
Exclusive Features Listicles Sales & Marketing Videos Advertising US Bank video marketing VisaVisa enlisted veteran quarterback Eli Manning and rookie running back Saquon Barkley of the New York Giants to demonstrate how easy it is to tap to pay. Perhaps it’s too easy? MORE
SMALL BUSINESS FINANCE People talk a lot about finance for SMEs – small to medium enterprises … The post FinTech’s biggest new market is small business financing … but is it worth it? I write a lot about FinTech payments, lending, roboadvice and such like. MORE
As a marketer, you’re likely sitting on a pile of it. Marketing automation. Sales data (about as far away from your marketing data as possible, right?). You need this full picture to fully understand the story of what’s driving performance within your marketing efforts. MORE
I guess that this is logical as my last line was that government control of cryptocurrencies is “not so easy for cryptocurrencies that have … The post Regulating the cryptocurrency markets appeared first on Chris Skinner's blog. Someone made the comment on my platform piece about what happens when there are no Jack Ma’s or Mark Zuckerberg’s, as the whole thing is decentralised? MORE
For years, marketers depended on broad reporting statistics for their fintech marketing campaigns. It was difficult to measure the ROI of a print advertisement and directly connect closed sales to marketing campaigns. Marketing MORE
Zion Market Research released a report about the accounts payable software market on Wednesday (March 20), estimating the market will reach about $1,567 million by 2025, according to a release by the company. MORE
Justice Department is investigating whether bitcoin’s record-breaking performance last year was caused by market manipulation. Late last year, the value of a single bitcoin hit $9,143, climbing nearly six points in just 24 hours for a market cap north of $152 billion. The U.S. MORE
Watching the BBC, I often see reports on the elderly being ripped off, scammed and targeted by fraudsters. MORE
The African market is a growing and largely untapped ecommerce market, that has embraced mobile as a preferred means of banking, communication and payment MORE
Such locations can be critical in expanding retail options for smaller cities and towns, too, and staff-free grocery store Farmhouse Market seeks to do just that for consumers in New Prague, Minnesota. The Rasmussons debuted Farmhouse Market in a 650-square-foot space in 2015. MORE
Employers and freelancers are often located in different markets and operating using their own local currencies, meaning that both parties must be confident that they will connect with the correct parties and have smooth payment experiences. MORE
The post Kenya launches futures derivatives markets appeared first on Bankelele. The Nairobi Securities Exchange (NSE) has gone live with NEXT – futures derivatives trading in a move to enhance risk management and becoming the second exchange in Africa to offer exchange-traded derivatives. The NSE will offer two types of derivatives; equity single stock futures (SSF) starting with shares of five listed firms that met specific […]. MORE
Credit unions are realizing the importance of automating their marketing efforts, leveraging their data, so that products and services intersect as efficiently as possible with. Read more » The post Understanding Trigger Marketing appeared first on CU Direct Blog. MORE
But the fact that one of the main retail players on the planet is making a kiosk push in a growing, heavily populated market speaks to the international appeal of such devices. Consumers can expect more kiosk action coming from India, China and other international markets. MORE
Take marketing. Recent years have seen a trend toward brands bringing various marketing functions in-house, whether it’s programmatic media, creative, data analytics or technology. The post Is it time to outsource your marketing? MORE
Institutions invested in a broad range of corporate debt instruments can draw business benefit from adopting an integrated view of market and credit risks. This article seeks to illustrate some of these combined market and credit risk analysis benefits at a single security level. MORE
The news is a harbinger of sorts, as Americans get less optimistic about things while the stock market falls and economic growth slows. Economy consumer confidence economy News stock market trump What's Hot MORE
Content marketing is the practice of sharing information with and educating consumers instead of selling to them. The post Four Tips to Boost Content Marketing appeared first on Deluxe FI. Consumers have access to volumes of information, any time anywhere. MORE
PayPal appointed Allison Johnson , a marketing veteran with over two decades of experience in her field, as the company’s new executive VP and chief marketing officer (CMO) on Monday (Jan. Johnson brings a vast knowledge of marketing to her position. MORE
I’m just going to come right out and say it for all the credit union CEOs and Boards out there: If the person in charge of Marketing and Brand is not at least a Vice President level executive reporting directly to the CEO, you’re doing it wrong. Credit Union Marketing job titles Marketing MORE
is Amazon’s next market for Business Prime after rolling out the service in the U.S., Ahead of Prime Day this year, Amazon is introducing Business Prime in the U.K., according to reports on Monday (July 1). According to a report from Modern Distribution Management , the U.K. MORE
When was the last time you came up with a truly unique marketing effort? The post Picking Up Pennies For Marketing? Articles "With a little love and luck you will get by" - Jimmy Buffett ally bank campaign contest growth lucky penny marketing member engagement scavenger hunt strategy MORE
Banks and other FIs pulled out all the stops in 2018 to make commercials and marketing videos that would leave an impression on customers. Exclusive Features Listicles Sales & Marketing Videos Advertising Fifth Third Bank JPMorgan Chase Bank Regions video marketing MORE
Facebook announced that it is launching a new market research app called Study from Facebook. “We’ve learned that what people expect when they sign up to participate in market research has changed, and we’ve built this app to match those expectations. MORE
“Last year, we launched a new section dedicated to helping merchants with marketing, right alongside store, inventory and sales management. Mobile advertising Branding content Integration marketing merchants mobile apps News partnerships shopify Snap What's Hot MORE
Many financial institutions—especially small, community-focused ones—have limited marketing budgets. Today we’re discussing five keys to effective financial content marketing that can help your institution get plenty of bang for its buck. MORE
Cryptocurrency markets took a tumble Monday (July 15), with some coins plunging by more than 30 percent following a weekend sell-off. percent of the market. Total cryptocurrency market capitalization decreased by over $20 billion and is valued at around $294 billion and still falling. MORE
Small businesses continue to struggle amid a tight labor market in the U.S., “Businesses continue to face challenging hiring conditions due to the tight labor market,” said Paychex President and CEO Martin Mucci in another statement. MORE
eCommerce market is far below previous projections. Amazon’s retail business competes in the worldwide market for retail sales,” the Amazon spokesperson said. We’ll share more about our market share calculations and where we come in very soon. MORE
Remittence technology firm WorldRemit is stepping into the cross-border B2B money transfer market with the launch of WorldRemit For Business, reports in Africa News said Wednesday (June 12). now the company’s second-largest market. “In MORE
BANK MARKETING If you are still spending money on print and direct mail, we ask you why? Not only is it hard to track, but it is likely the least effective form of marketing that you can do. MORE
As data security and transparency become greater concerns across a number of markets, some services are already working to confront the challenges. Putting this into practice would call into question whether or not Airbnb could operate in several state markets — a win for hotels. MORE
In a move that takes on companies such as Rent The Runway and Wayfair, Poshmark is expanding into home décor. MORE
Customers download the app through the Apple App Store or Google Play and sign up for the service and choose the market that suits them. At the same time, Tortora noted the technology has been adopted by farmers markets nationally (the company white labels its product as well). MORE
Implementation of keen healthcare marketing strategies require the right tools. Personalized messages have 46% higher open rates and 112% higher click-through rates than “business as usual” marketing messages. The global healthcare CRM market is expected to reach $28.89 MORE
They say the financial services industry is a decade behind other industries with the move to digital marketing strategies. The post Should Your Digital Marketing Strategy be Your Only Marketing Strategy? MORE
Latin America has become an increasing focus of development in the emerging digital payments market, as the region transitions from a heavily cash-based system to increase automation, speed and transparency MORE
Facebook is gearing up to shut down a market research program that relied on an iOS app and reportedly violated the developer guidelines at Apple. The Verge , citing Facebook, reported the market research app would harvest the data of users’ phones with their consent. MORE
There have never been more opportunities – or more challenges – in digital marketing, especially for financial services. With a plethora of channels and corresponding metrics, how do marketers decide which ones to prioritize? MORE
Walmart is reportedly thinking about a stock market listing for its British supermarket arm Asda. ’s Competition and Markets Authority (CMA), which was concerned that the deal would cause longer checkout lines and make prices higher at the gas stations of the supermarkets. MORE
Goldman Sachs is planning to ramp up its presence among middle-market corporates, according to its Chief Executive Officer David Solomon. Part of that effort means expanding in the middle-market community. MORE
Credit card distribution startup Extend sees a $400 billion market opportunity in eliminating out-of-pocket spending for business expenses through the instant issuance of virtual company credit cards. MORE
I grew up as a marketing guy. My first career roles were in marketing. I was trained by Kotler and Drucker, and still hold true to first principles of marketing: the 4 P’s or, if you’re not a marketing person, product, price, place and promotion. MORE
Marketing Related Topics PYMNTS
JULY 15, 2019
Cryptocurrency markets took a tumble Monday (July 15), with some coins plunging by more than 30 percent following a weekend sell-off. percent of the market. Total cryptocurrency market capitalization decreased by over $20 billion and is valued at around $294 billion and still falling.
Mobile Payments Today
JULY 16, 2019
The African market is a growing and largely untapped ecommerce market, that has embraced mobile as a preferred means of banking, communication and payment
Chris Skinner
MAY 12, 2019
Watching the BBC, I often see reports on the elderly being ripped off, scammed and targeted by fraudsters.
ForwardBanker
JULY 1, 2019
Take marketing. Recent years have seen a trend toward brands bringing various marketing functions in-house, whether it’s programmatic media, creative, data analytics or technology. The post Is it time to outsource your marketing?
Mobile Payments Today
JUNE 21, 2019
Latin America has become an increasing focus of development in the emerging digital payments market, as the region transitions from a heavily cash-based system to increase automation, speed and transparency
CU Direct
OCTOBER 8, 2018
Credit unions are realizing the importance of automating their marketing efforts, leveraging their data, so that products and services intersect as efficiently as possible with. Read more » The post Understanding Trigger Marketing appeared first on CU Direct Blog.
PYMNTS
JUNE 17, 2019
Customers download the app through the Apple App Store or Google Play and sign up for the service and choose the market that suits them. At the same time, Tortora noted the technology has been adopted by farmers markets nationally (the company white labels its product as well).
Banker to Banker
JUNE 10, 2019
BANK MARKETING If you are still spending money on print and direct mail, we ask you why? Not only is it hard to track, but it is likely the least effective form of marketing that you can do.
PYMNTS
JANUARY 14, 2019
PayPal appointed Allison Johnson , a marketing veteran with over two decades of experience in her field, as the company’s new executive VP and chief marketing officer (CMO) on Monday (Jan. Johnson brings a vast knowledge of marketing to her position.
Credit Union Geek
NOVEMBER 1, 2016
When was the last time you came up with a truly unique marketing effort? The post Picking Up Pennies For Marketing? Articles "With a little love and luck you will get by" - Jimmy Buffett ally bank campaign contest growth lucky penny marketing member engagement scavenger hunt strategy
PYMNTS
MARCH 28, 2019
But the fact that one of the main retail players on the planet is making a kiosk push in a growing, heavily populated market speaks to the international appeal of such devices. Consumers can expect more kiosk action coming from India, China and other international markets.
ForwardBanker
SEPTEMBER 2, 2017
They say the financial services industry is a decade behind other industries with the move to digital marketing strategies. The post Should Your Digital Marketing Strategy be Your Only Marketing Strategy?
PYMNTS
MARCH 21, 2019
Zion Market Research released a report about the accounts payable software market on Wednesday (March 20), estimating the market will reach about $1,567 million by 2025, according to a release by the company.
Bank Innovation
DECEMBER 18, 2018
Many financial institutions—especially small, community-focused ones—have limited marketing budgets. Today we’re discussing five keys to effective financial content marketing that can help your institution get plenty of bang for its buck.
Chris Skinner
FEBRUARY 15, 2018
I guess that this is logical as my last line was that government control of cryptocurrencies is “not so easy for cryptocurrencies that have … The post Regulating the cryptocurrency markets appeared first on Chris Skinner's blog. Someone made the comment on my platform piece about what happens when there are no Jack Ma’s or Mark Zuckerberg’s, as the whole thing is decentralised?
Bank Innovation
DECEMBER 19, 2018
Banks and other FIs pulled out all the stops in 2018 to make commercials and marketing videos that would leave an impression on customers. Exclusive Features Listicles Sales & Marketing Videos Advertising Fifth Third Bank JPMorgan Chase Bank Regions video marketing
PYMNTS
DECEMBER 27, 2018
The news is a harbinger of sorts, as Americans get less optimistic about things while the stock market falls and economic growth slows. Economy consumer confidence economy News stock market trump What's Hot
PYMNTS
JUNE 14, 2019
eCommerce market is far below previous projections. Amazon’s retail business competes in the worldwide market for retail sales,” the Amazon spokesperson said. We’ll share more about our market share calculations and where we come in very soon.
Bank Innovation
OCTOBER 31, 2018
There have never been more opportunities – or more challenges – in digital marketing, especially for financial services. With a plethora of channels and corresponding metrics, how do marketers decide which ones to prioritize?
PYMNTS
MAY 16, 2019
Walmart is reportedly thinking about a stock market listing for its British supermarket arm Asda. ’s Competition and Markets Authority (CMA), which was concerned that the deal would cause longer checkout lines and make prices higher at the gas stations of the supermarkets.
PYMNTS
JUNE 24, 2019
Employers and freelancers are often located in different markets and operating using their own local currencies, meaning that both parties must be confident that they will connect with the correct parties and have smooth payment experiences.
PYMNTS
NOVEMBER 20, 2018
Justice Department is investigating whether bitcoin’s record-breaking performance last year was caused by market manipulation. Late last year, the value of a single bitcoin hit $9,143, climbing nearly six points in just 24 hours for a market cap north of $152 billion. The U.S.
Chris Skinner
OCTOBER 19, 2018
I grew up as a marketing guy. My first career roles were in marketing. I was trained by Kotler and Drucker, and still hold true to first principles of marketing: the 4 P’s or, if you’re not a marketing person, product, price, place and promotion.
PYMNTS
APRIL 30, 2019
“Last year, we launched a new section dedicated to helping merchants with marketing, right alongside store, inventory and sales management. Mobile advertising Branding content Integration marketing merchants mobile apps News partnerships shopify Snap What's Hot
PYMNTS
JUNE 27, 2019
Such locations can be critical in expanding retail options for smaller cities and towns, too, and staff-free grocery store Farmhouse Market seeks to do just that for consumers in New Prague, Minnesota. The Rasmussons debuted Farmhouse Market in a 650-square-foot space in 2015.
Chris Skinner
MAY 27, 2019
SMALL BUSINESS FINANCE People talk a lot about finance for SMEs – small to medium enterprises … The post FinTech’s biggest new market is small business financing … but is it worth it? I write a lot about FinTech payments, lending, roboadvice and such like.
PYMNTS
JUNE 11, 2019
Facebook announced that it is launching a new market research app called Study from Facebook. “We’ve learned that what people expect when they sign up to participate in market research has changed, and we’ve built this app to match those expectations.
William Mills
JULY 11, 2019
For years, marketers depended on broad reporting statistics for their fintech marketing campaigns. It was difficult to measure the ROI of a print advertisement and directly connect closed sales to marketing campaigns. Marketing
Insights on Business
SEPTEMBER 5, 2018
Institutions invested in a broad range of corporate debt instruments can draw business benefit from adopting an integrated view of market and credit risks. This article seeks to illustrate some of these combined market and credit risk analysis benefits at a single security level.
ForwardBanker
NOVEMBER 21, 2017
Content marketing is the practice of sharing information with and educating consumers instead of selling to them. The post Four Tips to Boost Content Marketing appeared first on Deluxe FI. Consumers have access to volumes of information, any time anywhere.
PYMNTS
MARCH 7, 2019
Small businesses continue to struggle amid a tight labor market in the U.S., “Businesses continue to face challenging hiring conditions due to the tight labor market,” said Paychex President and CEO Martin Mucci in another statement.
PYMNTS
APRIL 24, 2019
As data security and transparency become greater concerns across a number of markets, some services are already working to confront the challenges. Putting this into practice would call into question whether or not Airbnb could operate in several state markets — a win for hotels.
PYMNTS
JUNE 12, 2019
In a move that takes on companies such as Rent The Runway and Wayfair, Poshmark is expanding into home décor.
Shared iDiz
JULY 16, 2019
I’m just going to come right out and say it for all the credit union CEOs and Boards out there: If the person in charge of Marketing and Brand is not at least a Vice President level executive reporting directly to the CEO, you’re doing it wrong. Credit Union Marketing job titles Marketing
PYMNTS
JANUARY 30, 2019
Facebook is gearing up to shut down a market research program that relied on an iOS app and reportedly violated the developer guidelines at Apple. The Verge , citing Facebook, reported the market research app would harvest the data of users’ phones with their consent.
PYMNTS
JUNE 13, 2019
Remittence technology firm WorldRemit is stepping into the cross-border B2B money transfer market with the launch of WorldRemit For Business, reports in Africa News said Wednesday (June 12). now the company’s second-largest market. “In
PYMNTS
FEBRUARY 13, 2019
Goldman Sachs is planning to ramp up its presence among middle-market corporates, according to its Chief Executive Officer David Solomon. Part of that effort means expanding in the middle-market community.
Perficient Financial Servies
APRIL 29, 2019
Implementation of keen healthcare marketing strategies require the right tools. Personalized messages have 46% higher open rates and 112% higher click-through rates than “business as usual” marketing messages. The global healthcare CRM market is expected to reach $28.89
Bank Innovation
DECEMBER 15, 2018
Exclusive Features Listicles Sales & Marketing Videos Advertising US Bank video marketing VisaVisa enlisted veteran quarterback Eli Manning and rookie running back Saquon Barkley of the New York Giants to demonstrate how easy it is to tap to pay. Perhaps it’s too easy?
Banker to Banker
JULY 15, 2019
DEPOSIT MARKETING If you are getting up there on loans-to-deposits and you are worried about bringing in more deposits the first question to ask yourself is, are you devoting enough resources to gathering deposits? Do you have a marketing plan for deposits?
PYMNTS
JULY 2, 2019
is Amazon’s next market for Business Prime after rolling out the service in the U.S., Ahead of Prime Day this year, Amazon is introducing Business Prime in the U.K., according to reports on Monday (July 1). According to a report from Modern Distribution Management , the U.K.
Bank Innovation
JUNE 27, 2019
Credit card distribution startup Extend sees a $400 billion market opportunity in eliminating out-of-pocket spending for business expenses through the instant issuance of virtual company credit cards.
Perficient Financial Servies
JULY 10, 2019
As a marketer, you’re likely sitting on a pile of it. Marketing automation. Sales data (about as far away from your marketing data as possible, right?). You need this full picture to fully understand the story of what’s driving performance within your marketing efforts.
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