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New Hires reflect on Perficient’s Summer Training Program

Perficient

Our 10-week Boot Camp training program is coming to a close this week, and though we are sad to see our interns leave, we are lucky to have had such solid team this summer. Coming in with a marketing background, I did not have the same level of technical proficiency as most of the other new hires.

Training 515
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How The Market Gets Interest Rate Predictions Wrong

South State Correspondent

In a few short months, stronger economic data (higher GDP, stronger job market, and stubborn inflation) changed the market’s and the Fed’s view on the future path of interest rates. The market and the Fed are now aligning on only one rate cut in 2024 – obviously this will change over the course of the year as the economic data evolves.

Marketing 195
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VIDEO: Sitecore Content Hub DAM Admin Training

Perficient

Since Sitecore Content Hub emerged, a lot of content marketers, including myself, wanted to learn more about the new addition to the Sitecore family.

Video 322
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Hip On HIPAA: The Secret Sauce to Successful Marketing Campaigns

Perficient

The secret to understanding timing and creating truly impactful communications hinges on a deeper understanding of HIPAA’s definition of marketing. These days, I spend quite a bit of time strategizing with marketing leaders to leverage these platforms for marketing automation. HIPAA was created nearly 25 years ago.

Marketing 508
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Walmart To Offer VR Training For All Employees

PYMNTS

Walmart has announced it’s expanding it virtual reality (VR) employee training and development program to its more than 1 million associates in the U.S. Walmart will use VR to train associates in three areas: new technology, soft skills (such as empathy and customer service) and compliance. “We

Training 139
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10 Big Bank Marketing Lessons from the ABA Bank Marketing Conference

South State Correspondent

Last week, the American Banking Association (ABA) held its annual Bank Marketing Conference in Denver, receiving rave reviews. The theme was – developing your marketing superpowers. Amid the brewery networking, superhero costumes, and fun, some fantastic bank marketing lessons were had, and not just for bank marketers.

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Customer intelligent marketing is not a scary thing

Chris Skinner

I grew up as a marketing guy. My first career roles were in marketing. I was trained by Kotler and Drucker, and still hold true to first principles of marketing: the 4 P’s or, if you’re not a marketing person, product, price, place and promotion.

Marketing 283