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Addressing the Need for Personalization in the Financial Services Industry

Perficient

Across financial services – industries such as banking, wealth management, and insurance – the need for greater personalization has been a theme for several years. Your brand is the beacon of authenticity for a personal experience. What does your brand portray to the market?

Industry 294
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Are There Digital Strategy Lessons Financial Institutions Can Learn From Other Industries?

Perficient

I presented on this topic, along with my colleague Scott Albahary – Chief Strategist for Financial Services here at Perficient and Jim Marous – Co-Publisher of The Financial Brand , to approximately 500 financial services industry folks. Well one of the biggest challenges right now is humanizing the digital experience.

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Agency, Interrupted: Insourcing, Digital Consultancies, and How to Work With Agencies

Perficient

Digital disruption continues to accelerate across every industry, including the digital industry itself. As customers shift their brand interactions further into digital channels, brands and companies are slowly realizing that their customers’ experience with these channels has come to define the brand itself.

How To 508
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The Business Value of Experience Design

Perficient

This is especially true for digital experiences where the user experience will dominate the customer experience more than any single factor. Customers want a well-thought out, engaging user experience that solves their problems and helps them get things done.

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5 Consumerism Tips for Healthcare

Perficient

And in healthcare – an industry that tends to segment consumers into patient or member experience silos – consumers increasingly expect a seamless, holistic, digital health journey. Today, entire industries such as healthcare, banking, insurance, and business-to-business (B2B) sales are being rewired around customers and end users.

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Dana-Farber Cancer Institute, UBM, and Mecklenburg County Shine as Acquia Engage Awards Finalists

Perficient

The judges evaluate all submissions on four criteria: functionality, integration, performance, and overall user experience. DFCI-branded PDFs were generated and stored in Acquia DAM for consistent linking. Strict industry regulations posed a challenge. Drupal views and reports ensured timely content review.

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New Canadian Digital-Only Bank Banking On User Experience

PYMNTS

The challenge for the bank will be remaining competitive when the interest rate is ultimately dialed back and the offering itself – namely its features and user experience — need to steer the ship. The focus for us has to be customer experience,” Dickinson explained of the pause due to speed of growth. “It’s