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Addressing the Need for Personalization in the Financial Services Industry

Perficient

Across financial services – industries such as banking, wealth management, and insurance – the need for greater personalization has been a theme for several years. Your brand is the beacon of authenticity for a personal experience. What does your brand portray to the market?

Industry 294
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5 Consumerism Tips for Healthcare

Perficient

And in healthcare – an industry that tends to segment consumers into patient or member experience silos – consumers increasingly expect a seamless, holistic, digital health journey. Today, entire industries such as healthcare, banking, insurance, and business-to-business (B2B) sales are being rewired around customers and end users.

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Dana-Farber Cancer Institute, UBM, and Mecklenburg County Shine as Acquia Engage Awards Finalists

Perficient

The judges evaluate all submissions on four criteria: functionality, integration, performance, and overall user experience. DFCI-branded PDFs were generated and stored in Acquia DAM for consistent linking. They aimed to merge financial and healthcare services sites for a seamless customer experience.

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5 things banks need to do to boost customer experience

NCR

With the landscape shifting rapidly for the financial services industry – thanks to the rise of digital and changing consumer expectations – being able to provide a strong customer experience (CX) can be a key differentiator that helps banks stand out in a crowded and increasingly competitive market.

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GEICO, State Farm, Nationwide, Progressive, USAA Top Q1 2022 Mobile Insurance Scorecard

Perficient

1) Know Me – Data & Analytics Relevant to the Customer. 3) Tell Me – Authentic, Relevant Brand Messages and Experiences. This survey highlights the progress the insurance industry is making on its digital transformation journey. I’ve long advocated that personalization includes three essential elements: .

Mobile 294
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New Canadian Digital-Only Bank Banking On User Experience

PYMNTS

The challenge for the bank will be remaining competitive when the interest rate is ultimately dialed back and the offering itself – namely its features and user experience — need to steer the ship. The focus for us has to be customer experience,” Dickinson explained of the pause due to speed of growth.

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Embracing Change & Other Insurance Trends We’re Forecasting for 2023

Perficient

All I can do is hopefully lay out some ideas and concepts to help you and your teams make the decisions that are best for your organization and your specific challenges, whether they be in customer experience, innovation, claims, data usage, etc. How are your systems set up to provide customers with seamless experiences?

Trends 275