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Perficient Included in Gartner’s 2020 Marketing Technology Vendor Guide

Perficient

Perficient was recently included as a marketing technology integrator in Gartner’s Marketing Technology Vendor Guide, 2020. According to Gartner’s CMO Spend Survey 2020-2021 , marketing technology currently accounts for 26% of budgets – a larger percentage than media, in-house labor, and agencies.

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Personalized Marketing: What Banking Customers Really Want

Perficient

The Landscape According to Forbes Advisor: 2022 Digital Banking Survey , as of 2022, 78% of adults in the U.S. And those consumers desire digital experiences that are personalized and meaningful. In fact, Gartner shares that brands risk losing 38 percent of customers from poor personalization efforts.

Marketing 294
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Customer Experience in Financial Services

Celent Banking

These are a handful of the topics discussed at this week’s Customer Experience for Financial Services (CXFS) Conference, organized by Worldwide Business Research in Charlotte, NC. But as one presenter stated, having more VoC channels doesn’t automatically result in a better customer experience.

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How Community Financial Institutions Can Regain the Small Business Lending Market

Abrigo

By leveraging their strengths in relationship lending and their access to technology in order to grow the small business loan portfolio profitably. CFIs are poised to regain the small business lending market Community Financial Institutions can leverage technology to improve customer experience and regain the small business lending market.

Lending 195
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3 Fundamentals Every Digital Strategy (Still) Needs

Perficient

A survey of U.S. executives by Duke’s Fuqua School of Business shows that due to pressures brought on by the COVID economy “nearly 2/3 of companies are shifting resources to create better digital interfaces and more engaging digital experiences.”. A survey of U.S. Issues that can make or break customer experience success.

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Filling The Gap in Strategy: Insights

Perficient

At Perficient we think of insights in three ways: Market: what’s happening in the marketplace? Systems: What technology do you have today? Interview your customers who are leaving for a competitors. Contract someone like Perficient to do a market analysis and who likely has a clients in your industry. Bottom Line.

Strategy 322
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Survey: Do Customers Think Banks Are Fair to Scam Victims?

FICO

Home Blog FICO Survey: Do Customers Think Banks Are Fair to Scam Victims? According to the 2023 FICO Global Scams Survey , 51% of consumers worldwide believe their friends or family members have been victims of similar scams. So what happens when customers are dissatisfied?

Survey 52