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Retail KPIs Get Worked Over For Customer Experience

PYMNTS

That’s one of the conclusions from a poll of top marketers from Duke University’s Fuqua School of Business. According to Moorman, marketers look at traditional accounting metrics, such as sales or profits. The very best metrics to use in marketing are the forward-looking ones,” Moorman said.

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Perficient Included in Gartner’s 2020 Marketing Technology Vendor Guide

Perficient

Perficient was recently included as a marketing technology integrator in Gartner’s Marketing Technology Vendor Guide, 2020. According to Gartner’s CMO Spend Survey 2020-2021 , marketing technology currently accounts for 26% of budgets – a larger percentage than media, in-house labor, and agencies.

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Personalized Marketing: What Banking Customers Really Want

Perficient

The Landscape According to Forbes Advisor: 2022 Digital Banking Survey , as of 2022, 78% of adults in the U.S. And those consumers desire digital experiences that are personalized and meaningful. In fact, Gartner shares that brands risk losing 38 percent of customers from poor personalization efforts.

Marketing 294
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Deep Dive: Safeguarding B2B eCommerce And The Corporate Customer Experience

PYMNTS

Forty-four percent of 200 millennials surveyed last year stated they were wholly responsible for making purchasing decisions at the B2B companies at which they worked, and an additional 33 percent played some role in this process. Unfocused anti-fraud solutions as well as customer errors — such as mistyped data — can trigger false positives.

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Customer Experience in Financial Services

Celent Banking

Customer Stories. Experience Recovery. These are a handful of the topics discussed at this week’s Customer Experience for Financial Services (CXFS) Conference, organized by Worldwide Business Research in Charlotte, NC. This enables firms to mine and analyze the data to inform customer-centric innovation.

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Bank consumer survey: Canter closer in step with markets of one

Accenture

To help banks better understand where the horse is going and keep pace (rather than just yanking on the reins), we recently polled 47,000 financial services consumers across 28 markets about their banking needs, behaviors and preferences. Customers want to be able to trust their bank to give them good advice and protect their personal data.

Survey 151
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How Community Financial Institutions Can Regain the Small Business Lending Market

Abrigo

CFIs are poised to regain the small business lending market Community Financial Institutions can leverage technology to improve customer experience and regain the small business lending market. Today, CFIs are uniquely positioned to regain the market. Changing Lending Environment. Streamline With Software.

Lending 195