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Perficient Included in Gartner’s 2020 Marketing Technology Vendor Guide

Perficient

Perficient was recently included as a marketing technology integrator in Gartner’s Marketing Technology Vendor Guide, 2020. According to Gartner’s CMO Spend Survey 2020-2021 , marketing technology currently accounts for 26% of budgets – a larger percentage than media, in-house labor, and agencies.

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Personalized Marketing: What Banking Customers Really Want

Perficient

The Landscape According to Forbes Advisor: 2022 Digital Banking Survey , as of 2022, 78% of adults in the U.S. However, it’s not always obvious which of the many potential technology vendors and implementation partners will best drive an organization’s desired business goals. prefer to bank via a mobile app or website.

Marketing 294
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Harvard And Capital One Survey Mid-Market B2B ePayments Adoption

PYMNTS

Where do middle-market firms stand in this effort to upgrade corporate payments? The current picture is quite optimistic: Researchers estimated that roughly half the value of mid-market B2B payments is already digital, with 59 percent of firms reporting the use of electronic funds transfer (EFT) to pay their invoices. Misconceptions.

Survey 145
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How Community Financial Institutions Can Regain the Small Business Lending Market

Abrigo

By leveraging their strengths in relationship lending and their access to technology in order to grow the small business loan portfolio profitably. CFIs are poised to regain the small business lending market Community Financial Institutions can leverage technology to improve customer experience and regain the small business lending market.

Lending 195
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The ABM Benchmark Survey

ABM gets better with age — but unfortunately, marketers don't have the luxury of pouring it into an oak barrel for a couple decades to let it mature. It’s clear there’s a maturity gap in ABM strategies, so how can marketers start closing it?

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New Research Highlights Global Market Opportunity for Secure Commerce at the Pump I New Report I EMV I Pay at the Pump I Trends I Survey

Payments Dive

Download this new report which explores the findings of a survey commissioned by TNS among US, UK and Australian adults about their current usage of pay-at-the-pump facilities and their willingness to engage with new technologies and services at the fuel dispenser.

Survey 170
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But I Really Like My Technology Vendor!

Gonzobanker

In a recent survey of banks and credit unions about their technology vendor contracts, Cornerstone Advisors found that more than half of these financial institutions allow emotional factors to influence their negotiation processes. Technology Vendor Financials Tell the Story. The post But I Really Like My Technology Vendor!