Perficient
NOVEMBER 10, 2020
I talk with a lot of companies who want to up their game in delivering a better customer experience. ” Another common version of this is “We can’t do that because our technology stinks.” But isn’t the value of achieving the desired experience worth it? Economic Value of Customer Experiences.
Perficient
DECEMBER 2, 2020
Perficient was recently included as a marketing technology integrator in Gartner’s Marketing Technology Vendor Guide, 2020. According to Gartner’s CMO Spend Survey 2020-2021 , marketing technology currently accounts for 26% of budgets – a larger percentage than media, in-house labor, and agencies.
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Perficient
DECEMBER 4, 2020
This transition is never the easiest for either party, but businesses must adapt and step up their game when accommodating and providing a seamless shopping experience for their customers. Here are tips discussed to ensure customers receive the best shopping experience in conjunction with an unexpected, digital switch.
Perficient
APRIL 20, 2023
However, it’s not always obvious which of the many potential technology vendors and implementation partners will best drive an organization’s desired business goals. They want to have meaningful relationships with technology partners who will bring innovative ideas and proven experience to the table.
PYMNTS
OCTOBER 6, 2020
That’s been spurred in part by the fact that supply chain-focused technology is getting faster, cheaper and easier to scale within companies. That includes digitizing sales and marketing efforts, which of course had in the past been done face to face. Improving the B2B Customer Experience. Fostering Cultural Change.
Perficient
JUNE 15, 2020
Why Is Everyone Talking about Conversational Marketing? Conversational Marketing, a term originally coined by the company Drift , has taken on many forms and definitions over the past few years. If you ask five professional marketers the definition and what ‘makes up’ conversational marketing, you may get five different understandings.
South State Correspondent
MAY 9, 2022
The most significant problem with bank innovation is that bankers see or hear about a sexy piece of technology at a conference or at another bank and then acquire it. The new piece of technology ends up solving a known problem but, in the process, creates more problems, and risks, than it solves.
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