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The Customer Experience: 14 Ways To Better Understand Your Bank Customer

South State Correspondent

The reality is that banks don’t think from the customer’s perspective enough. The customer experience is horrible for many bank processes. Not understanding your customer can lead to a brand and products misaligned with the customer’s needs resulting in an erosion of a bank’s competitive position.

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The Customer Experience: 14 Ways To Better Understand Your Bank Customer

South State Correspondent

The reality is that banks don’t think from the customer’s perspective enough. The customer experience is horrible for many bank processes. Not understanding your customer can lead to a brand and products misaligned with the customer’s needs resulting in an erosion of a bank’s competitive position.

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Burger Intelligence: Shake Shack AI Takes Ordering, Customer Experience To The Next Level

PYMNTS

Some experts even predict that these shifts will be permanent, meaning there could be long-term implications for restaurants’ customer engagement strategies in the future. Shake Shack On Leveraging AI, ML To Drive Customer Experience. For more on these and other stories, check out the Trackers News & Trends section.

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Perficient Included in Gartner’s 2020 Marketing Technology Vendor Guide

Perficient

Perficient was recently included as a marketing technology integrator in Gartner’s Marketing Technology Vendor Guide, 2020. According to Gartner’s CMO Spend Survey 2020-2021 , marketing technology currently accounts for 26% of budgets – a larger percentage than media, in-house labor, and agencies.

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Customer Experience in Financial Services

Celent Banking

These are a handful of the topics discussed at this week’s Customer Experience for Financial Services (CXFS) Conference, organized by Worldwide Business Research in Charlotte, NC. But as one presenter stated, having more VoC channels doesn’t automatically result in a better customer experience.

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Shake Shack On Tapping AI And Other Tools To Optimize The Customer Experience

PYMNTS

It's no secret that restaurants have been hurting since the pandemic caused a seismic, almost-overnight shift in their customer engagement strategies. QSRs are also facing lingering challenges that began before the pandemic, with one survey noting that the 2008 recession took a toll on the space and prompted a period of less robust growth.

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Banks looking to innovate want help from AI: Survey

American Banker

A recent survey of financial institutions found that for smaller banks and credit unions, customer experience is once again a top priority and among all banks, the interest in advanced AI is higher than ever.

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