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Marketing Deposits Like Barbie

South State Correspondent

Looking to gather small business deposits? Whatever it is, providing content for reporters and bloggers generates brand recognition and deposit product interest. One of the most popular search terms when a small business looks for a new bank is – “best bank for small business.”

Marketing 195
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How Banks Can Better Use Grid-Based Pricing

South State Correspondent

Fund Transfer Pricing (FTP) We have written about FTP in other articles, but in summary, FTP measures interest rate, credit, and liquidity risk and enables costs to be transferred from central treasury functions to the bank’s products and business lines. The annual value of the total relationship is shown in the bottom box.

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How the Pandemic Has Changed Holiday Season Shopping

Perficient

Many businesses that could not adapt to the new environment were forced to close, and the great majority of those that survived had to undergo dramatic changes. Agility and Business Continuity Plans. The pandemic literally threw our culture and ways of doing business into a state of turmoil, and this happened across the globe.

Video 508
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Afterpay US CEO: Buy Now, Pay Later Is In Right Place, Right Time

PYMNTS

For a 6-year-old Australian startup that’s only been doing business in the U.S. for two years, Afterpay — with its buy now, pay later (BNPL) interest-free installment loans — has gone from relative obscurity to the front page of the financial section this holiday season. We never use a soft or hard credit check.

US 322
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3 Rules to Getting Your Deposit Promotion Right

South State Correspondent

Deposit demand often spikes when the media discusses rising interest rates around Fed meetings. The graph below charts the volume demanded of interest-bearing deposits against the Fed meetings (the black lines) where they raise rates. The Savings Rate is always a critical factor to check ( HERE ) as a proxy for relasticity.

Strategy 195
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5 Steps to Better Treasury Management

South State Correspondent

With a competitive offering, it will be easier to attract the small business and mid-sized companies that a bank needs to fuel its core growth. Part of this ROE value is driven by an average beta of 9 for a TM customer compared to an average beta of 50-60 for a money market or other interest-bearing deposit account.

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Looking for a business checking account? Consider these items

FirstInternet

Business checking accounts are absolutely foundational. A business checking account lets you handle legal, tax and day-to-day issues. Interest-generating business checking accounts have become pretty common. Bottom line: it doesn’t hurt to earn more interest wherever you can.

Online 52