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Conversational Marketing: Old School Meets New School

Perficient

It’s actually all of the above, leveraged properly together to create great user experiences and garner consumer insights, thus enhancing lead generation activity and customer loyalty. As mentioned, most marketers immediately think of AI and technology tools including live chat, chatbots, and social monitoring.

Meeting 443
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Addressing the Need for Personalization in the Financial Services Industry

Perficient

Your brand is the beacon of authenticity for a personal experience. What does your brand portray to the market? In the financial services industry, security, stability, and protection are foundational brand values from which to deliver customer experiences. Learn – Preferences and Interactions.

Industry 294
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Dana-Farber Cancer Institute, UBM, and Mecklenburg County Shine as Acquia Engage Awards Finalists

Perficient

The judges evaluate all submissions on four criteria: functionality, integration, performance, and overall user experience. DFCI-branded PDFs were generated and stored in Acquia DAM for consistent linking. Overcoming department-specific needs, they utilized the US Web Design System and Acquia tools.

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Transforming the User Experience: Five Steps to Boost Conversions for Your Financial Brand

Digital Growth Institute

Financial products serve as tools to help individuals overcome confusion and complexity and move towards a brighter future. However, many financial brand websites fail to reflect this truth, as revealed by digital secret shopping studies.

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Deep Dive: How Loyalty Innovation Improves Member Relationships, Boosts Brand Awareness

PYMNTS

This month’s Deep Dive examines loyalty programs’ significance for retaining members, generating customer referrals, adding cost efficiency and enabling user-generated content, such as ratings, that can help boost brand awareness. The Member-CU Loyalty Disconnect . percent from CUs with no loyalty innovation track record. Likewise, 33.3

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How Incorporating Motion Design on Websites Improves Overall Business

Perficient

Motion design can tell a business’ story at a deeper level, evolve the brand, enhance the user journey, and leave a lasting impact on the consumer. To make a lasting effect on your consumers and elevate your brand with motion design, here is what to focus on: Seeing Your Site from a User’s Point of View.

Video 509
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Feelter Sources, Curates Social Sentiment For Brands

PYMNTS

Businesses are taking notice and looking for ways to source crowd insights, sentiment and authentic user experiences to leverage the sway social content has over prospective buyers. Enter Feelter , a technology startup that looks to bring the power of social media sentiment to brands. We bring the truth.

Branding 107