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Addressing the Need for Personalization in the Financial Services Industry

Perficient

Your brand is the beacon of authenticity for a personal experience. What does your brand portray to the market? In the financial services industry, security, stability, and protection are foundational brand values from which to deliver customer experiences. Elements of Delivering a Personalized Experience.

Industry 294
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Conversational Marketing: Old School Meets New School

Perficient

It’s actually all of the above, leveraged properly together to create great user experiences and garner consumer insights, thus enhancing lead generation activity and customer loyalty. As mentioned, most marketers immediately think of AI and technology tools including live chat, chatbots, and social monitoring.

Meeting 443
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Dana-Farber Cancer Institute, UBM, and Mecklenburg County Shine as Acquia Engage Awards Finalists

Perficient

The judges evaluate all submissions on four criteria: functionality, integration, performance, and overall user experience. DFCI-branded PDFs were generated and stored in Acquia DAM for consistent linking. They aimed to merge financial and healthcare services sites for a seamless customer experience.

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Enabling Innovation in Customer Experience while Optimizing the Multi-Cloud: Part Two

Cisco

As you read in part one of this blog, due to the pandemic and the resultant exponential increase in digital transactions, Customer Experience is far more paramount than ever before, across all demographics. This is mainly due to the fact that existing individual cloud-provided tools are not integrated and create data silos.

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Embracing Change & Other Insurance Trends We’re Forecasting for 2023

Perficient

All I can do is hopefully lay out some ideas and concepts to help you and your teams make the decisions that are best for your organization and your specific challenges, whether they be in customer experience, innovation, claims, data usage, etc. Customers are favoring simple user experiences more than ever.

Trends 275
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The Best Opportunities for Retail Banks to Improve Customer Experience

Cisco

In retail banking, it’s clear customer experience matters, and the stakes have never been higher. Study after study confirms the importance of providing personalized, integrated experiences for satisfaction and retention of financial services customers. Opportunity #2: When customer satisfaction is on the line.

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How Incorporating Motion Design on Websites Improves Overall Business

Perficient

Motion design can tell a business’ story at a deeper level, evolve the brand, enhance the user journey, and leave a lasting impact on the consumer. To make a lasting effect on your consumers and elevate your brand with motion design, here is what to focus on: Seeing Your Site from a User’s Point of View.

Video 509