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Rite Aid Rebrands, Reconfigures Retail Experience

PYMNTS

The new branding centers on pharmacists and a more holistic approach to health and wellness. The new branding and ad campaign position Rite Aid pharmacists as whole health advocates within their communities. We’re redefining an industry, and aspire to get each one of our customers to thrive.”.

Retail 173
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Virtual Reality: 5G Retailers’ Secret Sauce?

PYMNTS

Out of the haze of uncertainty emerged a new mobile network, and from the new mobile network came new retail applications and experiences, all taking advantage of the faster speed of the technology, and the potential to reduce friction. 5G Retail Deal. 5G Retail Deal. VR Retail Growth.

Retail 177
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Nike Leads Retail Into The Great Reboot

PYMNTS

And it’s stunning that Nike sees a need to reboot a brand that just took second-place to P&G in the Marketer of the Decade award during the virtual Cannes Lions International Festival of Creativity. It has changed so many dynamics so quickly that retailers who think they will just saunter into a “ new normal ” are mistaken.

Retail 203
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Telehealth Service Puts A Retail Spin On Its Business Model

PYMNTS

Fruit Street – a virtual one-stop-shop specializing in digital diabetes diagnosis and treatment – has partnered with vegetarian meal kit purveyor Purple Carrot to add a retail angle to its health advisory service. It also goes heavy on conversion mapping, in which it identifies the lower funnel user flow, then works up the funnel.

Retail 242
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Physical Retail Isn’t Dead – The Physical Store Model Is

PYMNTS

It looks like we can finally have a serious conversation about the impending collapse of physical retail in the U.S. All it took was a 160-year old retailer and a $34 billion kick in the stomach to the retail sector to get everyone’s attention. retailer, Sears, which found itself standing at Chapter 7’s front door.

Retail 198
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Retail Gets Even More Personal As The Year Winds Down

PYMNTS

You can count on at least one thing for retail in 2020: Things will get much more personal. Dynamic Yield now enables more than 300 brands in six continents, spanning retail, gaming, finance, travel and publishing. Many retailers are relying on AI to enhance personalization. Terms of the deal were not disclosed.

Retail 131
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Are Retailers Missing Out On ‘Supershoppers?’

PYMNTS

Once they’re inside your store, they expect the experience to be a seamless one: More than 40 percent of smartphone shoppers want retailers to automatically surface relevant information, such as the location of the item in the store, a special deal or related products,” Google said in an Inside AdWords blog post.

Retail 100