How DTC Merchants Are Learning To Curate The Digital-First Customer Experience
PYMNTS
OCTOBER 8, 2020
She said the biggest and best-in-class brands had been on that path long before the pandemic. But the pandemic-inspired shift to digital commerce has raised consumer expectations for seamless simplicity in multichannel journeys and pressured retailers slower to enter the world of omnichannel to work double-time to catch up. .
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