Nike Leads Retail Into The Great Reboot
PYMNTS
JUNE 29, 2020
And it’s stunning that Nike sees a need to reboot a brand that just took second-place to P&G in the Marketer of the Decade award during the virtual Cannes Lions International Festival of Creativity. It has changed so many dynamics so quickly that retailers who think they will just saunter into a “ new normal ” are mistaken.
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