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Social Commerce And Livestreaming Attract Big Brands In Southeast Asia

PYMNTS

That’s the current state of play in Southeast Asia where social commerce is growing rapidly as brands try to find new ways to sell during the pandemic. Overall, the number of live-sales in the region increased nearly 67 percent, thanks to the heaviest usage among shoppers in Singapore and Thailand.

Branding 221
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Visa’s Sensory Branding Goes Global

PYMNTS

Today (June 17) Visa is announcing that their sensory branding suite is in over two dozen countries care of a dozen new partnerships. Visa’s sensory branding suite of products includes a sound, animation and haptic cues for consumers and merchants when a Visa transaction is completed.

Branding 116
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Amazon Surpasses Google, Apple As Most Valuable Brand

PYMNTS

Amazon is officially the world’s most valuable brand, valued at $315.5 The rankings were released on Tuesday (June 11) and come via the BrandZ Top 100 Most Valuable Global Brand ranking 2019, which is put together by the WPP research agency Kantar. Other brands in the top 10 were McDonald’s, Visa and AT&T. billion).

Branding 139
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McDonald’s Will Open 200 Restaurants In Nordic Region

PYMNTS

McDonald’s will open 200 restaurants in the Nordic region over the next 10 years, as well as begin home deliveries this year in an attempt to take on rivals, such as Taco Bell and Yum! McDonald’s currently serves 150 million customers each year in Denmark, Sweden, Norway and Finland from its estimated 430 restaurants in the region.

Regional 116
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Snap Launches Partner Program To Help Brands Create AR Lenses

PYMNTS

19) a partner program aimed at making it easier for brands to use and pay for augmented reality (AR) lenses. Snap ‘s lenses enable brands to superimpose content directly onto users’ faces and/or around them, resulting in branded content getting mapped into personal content, noted the report. and followed by the U.K.,

Branding 190
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Retail 2020: Looking Back On D2C Brands

PYMNTS

Direct-to-consumer (D2C) brands came in two flavors during 2020. The first were the Pepsis, Heinzes and Krafts that either didn’t like their retail distribution or saw a pandemic-driven opportunity to get new products in new configurations to the consumer. The seven-year-old D2C hybrid brand has received $4.7

Branding 162
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Facebook And Google Payments Efforts Top Week’s News

PYMNTS

This edition includes news about Facebook’s new payments push, Amazon’s new robotics plan and why Google is working more closely with financial institutions. The branding will reflect the financial institutions and not Google. Behind Regions Bank’s AI-Powered Digital-First Push. Google Dives Into DDAs.

Google 139