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The Millennial-Driven Evolution Of Jet.com

PYMNTS

To get more millennials on board, the Bentonville, Arkansas-based retailer is rolling out offerings designed to attract younger, well-to-do consumes in urban areas. Jet.com is broadening its selection and rolling out same-day delivery in the Big Apple for kinds of items that millennials purportedly crave, like craft beer and local foods.

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How Millennials Are Propelling Halloween To New Retail Heights

PYMNTS

That growth appears to be driven by millennials, with responses to a recent Citibank poll indicating survey participants between the ages of 18 and 36 expect to spend 2.5 Increased millennial spending comes despite the fact that the demographic is the one that most needs to save money, CitiBank noted in the article. billion, up 8.3

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How Digitally Native Brands Can Grow With Showrooms

PYMNTS

Digitally native brands are trying on a new brick-and-mortar model for size: Instead of opening the doors to cavernous stores, they are opting to create smaller-format locations. In turn, brands such as Indochino can benefit by not having to stock many items. The Omnichannel Advantage.

Branding 119
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How Payment Platforms Connect Merchants With Augmented Reality

PYMNTS

The firm chose a Kenyan brand, Huddah Cosmetics , as the first social commerce merchant on its Mula service to roll out the platform. According to Cellulant, Huddah Cosmetics was an interesting brand to launch for the platform. In addition, the company said that her brand is well-known and capable of generating buzz.

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Afterpay Hires Ex-Airbnb Official For Global Marketing

PYMNTS

Seeley has over 25 years of experience in marketing and worked with Airbnb on its Homes business, where he had responsibilities in things like regional brand marketing, product marketing, global media, brand partnerships, marketing analytics and research. Afterpay co-founder and U.S.

Marketing 163
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Myth of Branch-Phobic, Digital-Only Millennials Hurts Banking Success

The Financial Brand

Good news for misinformed regional and midsized banking institutions. More Millennials seek their strengths and positive reputations. The post Myth of Branch-Phobic, Digital-Only Millennials Hurts Banking Success appeared first on The Financial Brand.

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Revlon Revs Up New Strategic Growth Plan

PYMNTS

Part of this restructuring includes, also according to the release, a new brand-centric structure that focuses on four global brand teams: Revlon, Elizabeth Arden, Fragrances and Portfolio Brands. The goal is to optimize and build brand equity while connecting successfully with consumers.