article thumbnail

For Customers, UX = XOXO

Jack Henry

In the early 1990’s, the owner of the small commercial bank where I served as the Data Processing Officer decided to shake things up a bit by removing a relatively popular head of operations and replacing him with the Vice President of Marketing. Marketing ! In software circles, UX (User Experience) is the new buzzword.

UX 95
article thumbnail

Your Guide to Healthcare Personas

Perficient

What are marketing personas versus UX personas? Marketing personas define broad audience demographics. Marketing personas pinpoint the demographics of who to target, their affinities, and one key message that might resonate. UX personas have a real name – John, Simone, Anita – so that you build a relationship with them.

UX 332
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Why Legacy Banks Have Mobile App Advantages

PYMNTS

Translating that trust advantage into mobile market share, however, is another matter entirely, as was discussed in a recent PYMNTS interview with Gerhard Oosthuizen, chief technology officer for Entersekt , a South Africa-based FinTech firm that focuses on mobile authentication and app security software. Good UX vs. Security.

Mobile 184
article thumbnail

SMB Alt-Lending Gears Up For Another Industry Shakeup

PYMNTS

The level of market volatility hitting the U.S. After industry consolidation and a leveling-out of venture capital interest, alternative SMB lending remains a strong market, though just like traditional banks, it has also faced new lessons as a result of the current market.

Lending 171
article thumbnail

Is a Zombie Core Eating Your Bank’s Brain?

Gonzobanker

Vendors may roll out a new user experience (UX) in an effort to extend the life of the core, but unless this fresh makeup is accompanied by meaningful product enhancements and architectural upgrades, the effect is simply postponing an inevitable “living dead” state. Legacy Tech Stacks. No New Partners. Are you somewhere in between?

article thumbnail

Who Owns Digital? Ugh, That’s the Problem for Bankers

Gonzobanker

The bottom line is this: most banks lack the true management leadership and operating disciplines necessary to execute successfully on digital. When a bank operates this way, the focus tends to be around operational uptime, security, and incident management while insufficient attention is given to the end-user customer experience.

article thumbnail

Part 1: What is Embedded Finance?

Perficient

Embedded finance is the “embedding” of payment or banking software into non-financial services companies’ operations. The popularity of embedded finance is not limited to the transportation market. The Technology Behind Embedded Finance .