Remove Branding Remove Marketing Remove Operations Remove UX
article thumbnail

Your Guide to Healthcare Personas

Perficient

What are marketing personas versus UX personas? Marketing personas define broad audience demographics. Marketing personas pinpoint the demographics of who to target, their affinities, and one key message that might resonate. UX personas have a real name – John, Simone, Anita – so that you build a relationship with them.

UX 332
article thumbnail

Why Legacy Banks Have Mobile App Advantages

PYMNTS

Maybe it’s the reputation of a brand that lowers the mental resistance to inputting payment and personal details on a mobile device to complete a transaction. Good UX vs. Security. That said, Oosthuizen noted, those younger developments often tend to focus on “good UX and the consumer experience — in terms of what works.

Mobile 184
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Is a Zombie Core Eating Your Bank’s Brain?

Gonzobanker

Major vendors with multiple core solutions in their portfolios can turn off bank and credit union clients to the entire brand because of staff attrition, declining service levels, and a lack of product evolution in an aging zombie core division. Legacy Tech Stacks. No New Partners. While they may travel in packs, zombies are loners.

article thumbnail

A Look At Amazon Protect: Amazon’s Warranty Insurance Brand Expands In Europe

CB Insights

” At the bottom of the first page of these same search results is an article highlighting Amazon’s first branded foray into insurance on its own platform: the launch of Amazon Protect in the UK. In terms of UX, the purchase flow for Amazon Protect is integrated directly into the checkout process, as shown below in orange.

article thumbnail

The BaaS Gold Rush is On

Gonzobanker

However, if BaaS is ever going to enhance shareholder value, bankers need to ensure they have the strategic focus, operational savvy, and execution commitment to do it right. Even beyond fintechs, more and more brands are looking for ways to wrap financial services, especially embedded finance, around their existing products.

article thumbnail

2020 Holiday Season: How Marketers Can Prepare and Adapt – Webinar Transcript

Perficient

In August, we surveyed 154 marketing executives to find out what they think is likely to happen this holiday season and how they’re preparing for it. I’m the Principal for the Digital Marketing Solutions Business Unit here at Perficient. What will be different this holiday season and how to adjust your strategy accordingly.

Marketing 294
article thumbnail

15 Ways We Are Using ChatGPT in Banking

South State Correspondent

How Bankers Will Use This Amazing Tool Bankers can use ChatGPT in various ways to improve their productivity, operations, and customer experience. 5) Write bank marketing copy: ChatGPT excels at producing high-quality prose with moderate accuracy. What are common UX issues for bank web pages?

Tools 370