Perficient

JULY 20, 2020

What are marketing personas versus UX personas? Marketing personas define broad audience demographics. Marketing personas pinpoint the demographics of who to target, their affinities, and one key message that might resonate. UX personas have a real name – John, Simone, Anita – so that you build a relationship with them.

UX 332

UX Meeting Groups Data 332

Gonzobanker

JULY 20, 2022

The bottom line is this: most banks lack the true management leadership and operating disciplines necessary to execute successfully on digital. One of the fatal mistakes many institutions make is viewing digital as falling entirely within the domain of I.T. What Does a Digital Product Manager Do?

Digital Strategies 174

Digital Strategies Strategy Leadership Customer Experience 174

PYMNTS

JULY 7, 2020

The level of market volatility hitting the U.S. After industry consolidation and a leveling-out of venture capital interest, alternative SMB lending remains a strong market, though just like traditional banks, it has also faced new lessons as a result of the current market.

Lending 171

Lending Industry Fintech UX 171

Perficient

SEPTEMBER 29, 2020

In August, we surveyed 154 marketing executives to find out what they think is likely to happen this holiday season and how they’re preparing for it. What will be different this holiday season and how to adjust your strategy accordingly. I’m the Principal for the Digital Marketing Solutions Business Unit here at Perficient.

Marketing 294

Marketing Branding Data Industry 294

Perficient

NOVEMBER 20, 2020

As all marketers know, visual content creation can be a long and expensive process. Stock footage and photography exists, but they don’t always quite fit the bill when you are wanting to create powerful, on-brand digital experiences. For example, let’s say you sell pickup trucks.

Video 322

Video Tools Digital Strategies Marketing 322

Perficient

FEBRUARY 25, 2021

Cross-unit collaboration is another effective way to maintain a tight (positively correlated) relationship between measurement systems (performance and operational) and CX objectives. Explore our Strategy and Consulting practice to learn how we’re partnering with CX leaders to meet unforeseen challenges and enable change as never before.

Meeting 309

Meeting Customer Experience Branding Leadership 309