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Why Augmented Reality is Crucial to Improving the Ecommerce Customer Experience

Perficient

To provide these elevated customer experiences, businesses should consider the opportunity to implement Augmented Reality (AR) into the commerce experience. It seems that businesses and customers truly are at a new inflection point with this technology and opportunities are available for brands.

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Data – The Lifeblood of Intelligence Automation

Perficient

The ability for intelligence automation tools to be able to quickly and accurately grab the most relevant and accurate information regarding a customer’s inquiry, sales deal, or more is based on many data-readiness factors. Data completeness – Various data sources typically exist within an organization.

Data 491
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How Incorporating Motion Design on Websites Improves Overall Business

Perficient

This adds more life to the website and immediately grabs the users’ attention of how DTE can help their customers create more energy-efficient homes. Your users need to comprehend information and receive confirmation of an action, process, or clues of what to do next along their journey. Help Guide the User. Data Visualization.

Video 509
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The Beauty of Simplicity: The Key to Accessible Web Design

Perficient

Whether it be a product, graphic, interaction, or even user experience and user interface (UX/UI), we see designs with too much visual information or functionality, leaving users distracted, confused, or even frustrated. We can see examples of this belief across design in all genres. What Does “Simple” Really Mean?

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More Than a Brand Steward: The Redefined Role of CMO

Perficient

Along with expectations that marketing become inherently data-driven comes a modern CMO’s responsibility to understand the very real legal implications of collecting and acting on customer information. Therefore, CMOs are responsible for the entire customer experience from awareness to advocacy. The short answer is No.

Branding 378
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SCAD Team Mentored by Director of Experience Design Wins STARTUP Competition

Perficient

Joseph Willet, a Director of Experience Design at Perficient and alumni of Savannah College of Art and Design (SCAD), recently mentored a team of students that participated and won the Fan Favorite award at the 2021 STARTUP competition, the week-long yearly competition hosted by the Future Leaders of UX (FLUX) Club.

UX 539
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Part 1: What is Embedded Finance?

Perficient

Uber is one of the most prominent examples of a company reaping the benefits of the convenience posed through embedded finance experiences. Uber users input their payment information upon account creation, eliminating the need to dig through a messy purse or fumble through a wallet to find cash or a credit card to pay for a ride.