Customer Experience Information Marketing UX 
Perficient
NOVEMBER 30, 2020
There is no doubt that the role of the Chief Marketing Officer (CMO) has changed significantly in the past decade. Whereas marketing used to be all about generating “buzz” and vanity metrics, today’s CMOs are charged with building business cases around campaigns and reporting out post-launch ROI metrics to justify business value.
Perficient
SEPTEMBER 21, 2023
The ability for intelligence automation tools to be able to quickly and accurately grab the most relevant and accurate information regarding a customer’s inquiry, sales deal, or more is based on many data-readiness factors. Data completeness – Various data sources typically exist within an organization.
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Perficient
DECEMBER 1, 2022
Across industries, so much of marketing effectively comes down to timing — appealing to the right person, at the right place, at the right time. Timing for marketing financial services and products as a financial advisor is especially crucial, as many financial needs follow the timeline of milestones in an individual’s life.
Perficient
SEPTEMBER 29, 2022
Uber is one of the most prominent examples of a company reaping the benefits of the convenience posed through embedded finance experiences. Uber users input their payment information upon account creation, eliminating the need to dig through a messy purse or fumble through a wallet to find cash or a credit card to pay for a ride.
Perficient
FEBRUARY 4, 2021
It creates a more efficient and less expensive lifecycle process as defects are identified and solved before going to market. By following WCAG, you will be able to design and develop an accessible site and tap into a potential new market of 61 million people. Accessibility Belongs in the Design Phase.
Perficient
JANUARY 20, 2021
It’s our job as marketers, designers, and strategists to develop and design inclusive web experiences and user interfaces. We must think from a global-to-global first perspective and connect our marketing strategy to understanding specific audiences for well-rounded inclusive website design.
South State Correspondent
JANUARY 23, 2023
ChatGPT is a powerful language model that can understand a variety of languages, including emojis, that can assist banks with increasing the productivity of bankers, improving their customer experience, automating repetitive tasks, and providing personalized financial advice to customers.
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