article thumbnail

Why Augmented Reality is Crucial to Improving the Ecommerce Customer Experience

Perficient

To provide these elevated customer experiences, businesses should consider the opportunity to implement Augmented Reality (AR) into the commerce experience. It seems that businesses and customers truly are at a new inflection point with this technology and opportunities are available for brands.

article thumbnail

Creating a Deposit Advance Product to Boost the Customer Experience

Perficient

According to industry research, 73% of all people point to customer experience as an important factor in their purchasing decisions. Moreover, customers in the financial services industry are increasingly interested in using their go-to firm to cover more of their needs, rather than using multiple providers.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Why You Should Include Success Measurement Metrics and Systems in UX Design

Perficient

Design, user experience, and usability are all important contributing factors in addressing those needs, and Perficient has tools and services to help your business make thoughtful and impactful improvements.

UX 520
article thumbnail

7 Takeaways: “How GM Financial Elevates the Customer Experience With Journey Science”

Perficient

Perficient’s Kevin Colletti recently joined forces with Srini Alagarsamy and Patrick Daly from GM Financial, as well as Adobe’s Chris Young to present the webinar, “How GM Financial Elevates the Customer Experience with Journey Science.” 76% of customers get frustrated when their service experiences are not personalized.

article thumbnail

How Important Is Voice and Design Tech to Banking Customer Experience?

Bank Innovation

When it comes to customer experience in banking, sights and sounds matter most. Natural-language-processing technology and design and digital user experience, known as UX, were seen as the top ways to drive improved customer experience, according to a recent poll by Bank Innovation.

article thumbnail

Introducing Intelligent Data, a podcast from Perficient

Perficient

Season one will include episodes around: Data and customer experience trends in financial services. Data’s influence on customer experience and design. The importance of collaboration between UX designers and data engineers. What to Expect in Season 1 of Intelligent Data. Artificial and machine learning trends.

Data 539
article thumbnail

Scotiabank, Fifth Third, SunTrust: Amazon, Apple inspiring UX

Bank Innovation

The popularity of Amazon Prime and Apple is forcing bankers to rethink user experiences, industry practitioners said at Bank Innovation Build. With the growing adoption of digital banking platforms, user experience specialists said human experiences should underpin digital product roadmaps, with technology performing a supporting role.

UX 225