Perficient

SEPTEMBER 28, 2020

Integrated marketing campaigns can be challenging to execute, however, when they are done well, these synergies can lead to marketing success. Here’s Why digital marketing video series,?Brian Brian Weiss explains why and how integrated marketing campaigns can be superior to single-channel efforts. ? ? ?. Transcript.

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Marketing Video Examples Branding 309

Perficient

FEBRUARY 18, 2021

I presented on this topic, along with my colleague Scott Albahary – Chief Strategist for Financial Services here at Perficient and Jim Marous – Co-Publisher of The Financial Brand , to approximately 500 financial services industry folks. Then we present an outside industry (automotive, retail, etc.) The Situation. The Approach.

Digital Strategies 383

Digital Strategies Strategy Industry Case Study 383

PYMNTS

APRIL 29, 2020

In the “Notorious Markets” report by the Office of the U.S. It also noted that it is “considering seeking more information regarding e-commerce platforms, including those based in the United States, in future reviews of Notorious Markets.”. The clothing trade group had asked the office in the past to put Canada, Germany and the U.K.

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PYMNTS

JULY 15, 2020

The apparel and footwear resale market is seeing record-setting growth during the pandemic. “The first half of the year presented unprecedented challenges with dynamic shifts in how and where consumers spend their money,” said Scott Cutler , CEO of StockX. The sneaker market is changing, too, according to the report.

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PYMNTS

SEPTEMBER 21, 2020

If the season is starting early as many retailers say it will, SMBs need to have a keen sense of planning as well as an agility to embrace opportunity as presented. The social element of social media platforms also makes it easier for brands to create interactive, sharable campaigns that help new product launches go viral.”.

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Perficient

JULY 12, 2022

Your brand is the beacon of authenticity for a personal experience. What does your brand portray to the market? In the financial services industry, security, stability, and protection are foundational brand values from which to deliver customer experiences. Tell – Authentic, Relevant Brand Messages and Experiences.

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Industry Branding Customer Experience Marketing Automation 294

PYMNTS

DECEMBER 18, 2018

For starters, these retailers are turning to simple web interfaces that present information in a clear way. By taking out the intermediary, millennial-focused brands can offer products made with good materials at sensible prices, and presumably save customers more money by picking up the tab for shipping. Instagram-Friendly Retail.

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Millennials Branding Retail Strategy 165

PYMNTS

NOVEMBER 13, 2020

Subscription brands, for example, are looking good. We found that every Top 20 merchant provides access to real-time help on their site, for example, while this feature is present in only 88.2 We know the pandemic is very bad. Life goes on regardless, and some businesses are actually doing okay in the year of COVID.

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PYMNTS

AUGUST 21, 2019

In the case of a no-deal Brexit, an “explosion” in grey market goods could occur per a U.K. The term “grey market” references legitimate items sold through legal but unauthorized sellers; by contrast, a “black market” describes counterfeit products or illegally traded scarce goods, CNBC reported. retail expert. Geometry U.K.

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PYMNTS

SEPTEMBER 30, 2019

We imagine if presented with an iPhone, penicillin, an automobile or just a ballpoint pen, even the original scribe would have been forced to concede that exciting innovations might be coming up on humanity’s horizon in the intervening 30 centuries. So today (Sept. 30), the card network announced just such a FinTech partnership.

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Perficient

NOVEMBER 3, 2020

Social influencers could promote brands through their channels and direct users to “swipe up” or click a link in their bio to purchase. By giving a channel for this social proof use case, Instagram allows customers to interact and purchase brands that their favorite influencers represent.

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social media Google Branding Training 332

PYMNTS

JANUARY 29, 2019

The privately-held appliances brand sells vacuum cleaners under the Shark logo, while its line of food processors, coffee makers, pressure cookers and blenders are sold under the Ninja branding. In the United States, Shark vacuums run the market — it’s the top selling upright brand and owns 35 percent of the market.

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PYMNTS

FEBRUARY 16, 2018

Enter Shping , an Australian startup seeking to change the way consumers research products — and the way brands market them. But the product evolved into a mobile product search engine for consumers and a marketing tool for brands. In those cases, brands pay a website for access to their audience.

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Branding social media Google Retail 102

South State Correspondent

AUGUST 15, 2022

Our online proposal generator is an easy-to-use tool that allows lenders to create, save, update, print, and share standard formatted PDF presentations with borrowers. This presentation comes before the term sheet and gets borrowers talking about structure rather than pricing. A portion of a presentation for our bank is shown below.

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South State Correspondent

AUGUST 15, 2022

Our online proposal generator is an easy-to-use tool that allows lenders to create, save, update, print, and share standard formatted PDF presentations with borrowers. This presentation comes before the term sheet and gets borrowers talking about structure rather than pricing. A portion of a presentation for our bank is shown below.

Tools 195

Tools Lending Online Training 195

Image Works Direct

MAY 22, 2019

During the recent Financial Brand Forum, there was much discussion – including some disagreement – about speaker Gary Vaynerchuk’s views on how not to waste marketing dollars. His advice? Don’t do direct mail. image.works’ response: Direct mail is thriving!

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Branding Marketing 53

PYMNTS

MARCH 28, 2019

After styling rooms based on the tastes of their customers, online interior design platforms are branching out by offering their own direct-to-consumer (DTC) furniture brands. Wood also described the line as an offering that is highly competitive in the market when it comes to price.

Branding 145

Branding United States Retail Online 145

Gonzobanker

MAY 14, 2018

Financial Brand Forum , an exponentially growing event now in its fifth year – targeted at the morphing worlds of financial marketing, sales and service – is a well-oiled machine with several coats of highly buffed wax. What could possibly go wrong? As it turns out, a LOT can go right. Digital First Now!

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Branding Industry Apple Marketing 121

PYMNTS

JUNE 5, 2018

However, for SSENSE (pronounced essence), at its first retail location, the Canadian eCommerce brand turned physical retailer has opted for a slightly different flavor. That approach has followed the brand into its physical hub in Montreal, where buyers are likely to see streetwear-brands like A-COLD-WALL* alongside Givenchy wear.

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PYMNTS

DECEMBER 20, 2017

This makes for a strong brand image that’ll remain on their minds. Your brand should exist everywhere your audience does and engage them wherever they’re comfortable. For example, well-known companies like Zappos and Amazon have a unique voice through which they deliver their brand message.

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Branding social media Customer Experience Training 142

PYMNTS

AUGUST 8, 2018

There are brands that claim to take the customer experience to the max — and then there are brands that redefine what exactly the max means. Chubbies takes its customer community seriously, and it makes it very clear that this is well beyond a marketing ploy. inch inseam has been making a comeback in middle market retailers.

Branding 107

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Jeff For Banks

MARCH 27, 2019

So, if you are asking, “what does brand get you?”, Ask the Experts My firm is not a marketing or branding firm. We leave that to the able hands of folks like Tim Pannell of Financial Marketing Solutions , a recent This Month in Banking podcast guest. Tim had great insights for banks on brand. Is brand worth it?

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PYMNTS

JUNE 14, 2018

And though this market presents brands with a large audience of potential customers, will digitally native millennials tune in to a shopping network? In its effort to do so, Gravy doesn’t seek to make money selling the actual goods — it seeks to market the actual stage. Attracting Millennials. Payments And Cash Back.

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Millennials Branding Mobile Apple 118

PYMNTS

OCTOBER 14, 2020

From Movado’s side, the partnership will help prepare Movado, as well as its MVMT brand, to meet early holiday demand. Earlier this year, Movado integrated two of its owned brand websites — its flagship Movado brand as well as its lower-priced MVMT line — into the eShopWorld platform.

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Perficient

JANUARY 26, 2021

In addition to the SEO benefits, getting linked to by third parties is also a great way to build your brand and stay highly visible across the web. This included pulling all the links for 28 domains split into three markets: Technology, Health, and Finance. All linking pages were stripped of “www” (if present).

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PYMNTS

FEBRUARY 1, 2021

Automotive brands are taking control of digital buying platforms by unveiling new experiences for the leasing, financing or purchasing of new vehicles amid the pandemic. The brand’s Monogram technology offers a connected experience throughout Lexus.com, the dealership website and the brick-and-mortar dealership. 1) announcement. "Our

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PYMNTS

DECEMBER 16, 2020

Benetton Group , an Italian fashion company, is teaming once more with retail market intelligence firm EDITED as an "essential platform" for its future three-year roadmap, according to a Wednesday (Dec. 16) announcement. “As With a historical bank of data, we’re able to adjust our pricing architecture and thus refine our assortment.”.

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Groups Retail Analytics Branding 157

Abrigo

NOVEMBER 4, 2014

If your accounting firm doesn''t have a formal marketing plan in place, you''re not alone. Six out of seven accounting firms represented at a recent webinar hosted by Sageworks said their firms lack such a plan to guide their efforts to attract new business and bolster their reputation or brand. Market specifically to your niche.

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PYMNTS

FEBRUARY 7, 2019

Brands , moves that serve as a good reflection of overall trends in the quick service restaurant (QSR) space. The company last year announced it would buy a 3 percent stake in Grubhub, and that it was teaming up with the company to provide delivery from two of its brands — Taco Bell and KFC. Marketing is only part of the story.

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PYMNTS

JANUARY 31, 2018

Which means the team at Eaze is ready to innovate for the next phase of the market: when cannabis becomes just like any other consumer good. Former CEO Keith McCarty noted in an interview with Recode, that he expects the market to go much the way the alcohol market did. CEO Jim Patterson says that created a few challenges.

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PYMNTS

AUGUST 28, 2019

The answer may hold lessons for other retailers eager to do more in the Chinese market. The paper reported that “Costco will be targeting China’s affluent growing middle class, who know the brand from traveling abroad.”. Additionally, the smartphone market is getting saturated.

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PYMNTS

SEPTEMBER 1, 2016

Walmart and the Dr Pepper Snapple Group helped each other solve an interesting conundrum recently: In an increasingly digital- and mobile-focused retail age, the two partnered together to help bridge the gap between brands and retailers to benefit consumers. The best source of that content is the brands we work with.

Branding 101

Branding Retail Groups social media 101

South State Correspondent

JANUARY 10, 2024

The Better Way to Calculate Value: Customers and Product If you lower deposit rates in this market, you will likely lose customers to competition that may be paying 5% or greater. If you know the cumulative lifetime value of each customer and each product, you are on the precipice of having one of the most profitable banks in the market.

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Perficient

NOVEMBER 21, 2023

With nearly three decades of experience directing commercial lending, corporate finance, and insurance for leading brands, Perficient’s Insurance Principal, Brian Bell, stands at the forefront of our financial services practice. We’re always seeking the best and brightest to work with us.

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Industry Conference Meeting Maine 221

South State Correspondent

MARCH 21, 2023

The need for a known, reliable brand creates an excellent opportunity for community banks to help small business customers while building deposit balances. Currently, there are only a few established national brands processing ERC at scale (CPAs will do it for you on a one-off basis).

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South State Correspondent

FEBRUARY 22, 2024

For example, at present, return on equity performance is about 12% for the average community bank. Research & development, product design, human capital and brand building is usually a next year item when it should be a next decade exercise. You can buy loans, but you can’t buy bulk deposits for below market rates.

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PYMNTS

DECEMBER 18, 2020

What brands and merchants want – particularly after 2020’s great digitization of consumers and the shift to omnichannel – is the ability to engage consumers where they are and on their terms, seamlessly and without friction, explained Tinsley. And the brand typically gets very little data out of the interaction.

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Branding Retail Maine Course 251