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Perficient to Present at Fintech Generations 2021

Perficient

In the session “Differentiating Your Brand for the Digital Era,” Scott will discuss how financial services companies can leverage digital technologies in new and innovative ways to create new value for consumers and businesses. The presentation will occur on June 10 at 4:00 p.m.

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[Webinar Recording] What Financial Institutions Can Learn From Top Brands in Other Industries

Perficient

Below are three examples of outstanding customer engagement campaigns that were launched by well-known brands (not discussed in our webinar!): What You’ll Learn: Digital strategies from top brands across multiple industries. By optimizing these digital efforts, companies will increase sales and provide value to their customers.

Branding 294
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[Podcast] What If? So What? Episode 4: What if Every Brand Went Direct to Consumer?

Perficient

In a world where retail has changed and consumers remain at home, how do brands reimagine the task of getting products to customers? podcast , we interview Jon Bostock, best-selling author, innovator, co-founder and CEO of Truman’s and learn how brands that innovate will win in a rapidly changing digital-first economy.

Branding 441
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More Than a Brand Steward: The Redefined Role of CMO

Perficient

Once held up as a maven of creativity and brand, today’s technologies, customers, and pace of business demand CMOs have a wider handle on a variety of skill sets and a much deeper business acumen in order to move their team from cost to profit centers. This is not a short-term trend either. The short answer is No. How to Get There.

Branding 378
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Visa: EMV Cuts Card-Present Counterfeit Fraud By 80 Pct

PYMNTS

Merchants saw a drop in card-present fraud due to the increased adoption of Europay, Mastercard and Visa (EMV) chip cards, Visa said. Consumers can use LINE Pay through their smartphone screen, without having to present a physical credit card. “As Also, total counterfeit fraud dollars went down by 48 percent.

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BigCommerce Unveils Open Checkout For Brands Seeking Customization

PYMNTS

In particular, Open Checkout gives brands a high level of control over the design of the checkout experience, down to the “flexibility to define every pixel of their checkout page,” BigCommerce noted in the release.

Branding 159
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Forget Twitter And Instagram, Big Brands Are Moving To TikTok

PYMNTS

To dance their way to deliciousness, users must follow the BK brand on TikTok and post their dance/order video on the social media app using a specialized BK soundtrack and #WhopperDance hashtag. Consumer brands are signing onto the platform as well. Will TikTok attract more and more big brands?

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