Social Assurance

JANUARY 21, 2022

This presents a problem. For financial brands, International Data Privacy Day is an opportunity to educate customers. Pro Tip: A content marketing strategy isn’t nice to have, but a need to have. If your financial brand also collects data, be transparent about how you use and share that information.

Data 31

Data Marketing Branding Examples 31

William Mills

SEPTEMBER 11, 2017

Presenters- Charles Sherman, Eric Matisoffo @Adobe Multinational computer Software Company best known for Photoshop, Acrobat Reader, the PDF and Adobe Creative Suite, as well as its successor Adobe Creative Cloud. Congratulations to all presenting companies; it’s HARD to get accepted to Finovate Fall compared to other Finovate events.

Marketing Strategies 62

Marketing Strategies Community Bank Strategy Financial Technology 62

PYMNTS

MARCH 28, 2020

In 2004, Dove launched what it called “The Campaign for Real Beauty,” a marketing strategy developed to focus on “the natural physical variation embodied by all women and inspire them to have the confidence to be comfortable with themselves.”. CVS, Modcloth, Bongo, Aerie and Seventeen magazine are just a shortlist.

Branding 169

Branding Washington Marketing Strategies Conference 169

Digital Growth Institute

MAY 12, 2023

This shift in how they seek and consume financial information presents both opportunities and challenges for financial brands and their marketing strategies.

social media 15

social media Marketing Strategies Strategy Branding 15

The Financial Brand

DECEMBER 18, 2019

The proper performance measurements are key to aligning marketing with business goals, but today's digital options present unique challenges. The post 5 Ways Financial Marketers Can Be Sure They’re Using the Right Metrics appeared first on The Financial Brand.

Marketing 21

Marketing Branding Marketing Strategies Strategy 21

Long Lasting Ideas

MARCH 1, 2016

The title alone may beg the question: What in the world does employee happiness have to do with marketing a bank?’. It’s a niche lender, marketing to steady, hometown businesses –veterinarians, funeral homes, locally-owned pharmacies and dentists. And there’s little things that make a difference in communicating the bank’s brand.

Marketing 40

Marketing Nashville Tampa Community 40

PYMNTS

MARCH 17, 2016

After all, the notion of a major brand designing and offering clothing that is not dedicated to be worn by men or women exclusively — but rather by either gender — is as humanistic and inclusive as it is fashion-forward, if not more so. “Zara release ‘Ungendered’ clothing!!!! em (@concretegravity) March 4, 2016.

social media 100

social media Branding Retail Marketing 100

PYMNTS

SEPTEMBER 22, 2016

Our go-to market strategy is focused on large urban areas and aimed at developing a brand with each city that we roll out into. No doubt changing the landscape for transportation, driverless cars and shared cars will present new opportunities and challenges for Metromile.

Pennsylvania 100

Pennsylvania New Jersey Oregon Policies 100

Long Lasting Ideas

AUGUST 7, 2014

In the past it was easier to manage social media use by restricting access to sites on company systems, but smart phones and the acceptance of using social media in marketing communications has changed the landscape. Write the First Draft – Present to appropriate management for review. Present to Board for Approval.

social media 69

social media Policies How To Handbook 69

William Mills

SEPTEMBER 12, 2017

Presenters – Robb Gaynor, Danny Piangerelli, Craig Agulnek. Presenters – Joe Ventura, Ted Pendleton. Helps institutions discover and execute their blockchain strategies. They are showing a presentation, not a demo now so I’m looking forward to the demo. Cool name and branding. MalauzaiMonkeys.

Samsung 69

Samsung Mobile User Experience Google 69

PYMNTS

AUGUST 9, 2019

The prescription drug market is worth about $424 billion, many legacy companies in the industry act as gatekeepers and it’s difficult for newcomers to break in without access to the information they control. Surescripts’s claims are unfounded, false and appear to be part of their overall market strategy,” a ReMyHealth spokesperson said.

Strategy 144

Strategy San Francisco Policies Data 144

Banking 2020

AUGUST 24, 2015

This reason, among many others, is why marketers know that it’s something they need to pay attention to, if they aren’t already. Sabrina: Angie, I’m first curious about how you got involved in search marketing. Mobile should be at the forefront of your plan and definitely at the forefront of your search marketing strategy.

Industry 40

Industry Pennsylvania Marketing Mobile 40

Banking 2020

AUGUST 18, 2015

This reason, among many others, is why marketers know that it’s something they need to pay attention to, if they aren’t already. Sabrina: So given your experience and the time that you spent in the industry, why do you think search marketing is so important these days? What do you find interesting about it? Sabrina: That makes sense.

Industry 40

Industry Pennsylvania Marketing Mobile 40

PYMNTS

NOVEMBER 22, 2019

The Chinese eCommerce market has indeed proved buoyant, even in the face of geopolitical tension. It makes sense that many Western firms – retailers large and small among them – would desire entry into a market where hundreds of millions of users stand ready and able to click and buy.

Marketing 112

Marketing Course Branding Strategy 112

NCR

AUGUST 10, 2016

However, someone thought up a better way, that removed the various complexities presented when customer service is involved. These companies are even passing up typical cable subscription brands. Redbox entered the scene, and later Netflix, Hulu, Amazon Video, among others. These are now the standard for movies and TV.

Online 40

Online Video Marketing Strategies Marketing 40

CB Insights

OCTOBER 23, 2018

In this analysis, we’ll explore the immediate and long-term challenges facing the CPG industry, as well as the business strategies that CPG brands are using to adapt. New CPG business strategies on the rise. Peltz and P&G collectively spent over $100M on marketing to bring investors to their sides.

Branding 73

Branding Industry Retail Strategy 73

William Mills

MAY 9, 2018

Presenters: Colby Ross. Presenter Profile: How they describe themselves: Project Finance was founded on the belief that good spending and saving behavior starts with being confident in your ability to meet future obligations. Presenter: Colby Ross (CEO & Co-Founder). Presenters: Sid Probstein. Founded: August 2017.

Security 40

Security Samsung Strategy San Jose 40

William Mills

APRIL 27, 2017

We’ve worked with MX (then MoneyDesktop) in the past and these folks have ALWAYS done terrific presentations at Finovate. Seems like a pretty straightforward application of marketing automation and predictive marketing. From their web site: Unison is the market leader in home ownership investment. 12:38 pm MX.

San Francisco 68

San Francisco social media San Jose Customer Experience 68

Fintech Labs Insights

JANUARY 26, 2016

MX appointed Don MacDonald to lead marketing and branding efforts and develop marketing strategies to help bank clients enhance the account holder experience. MX presented at FinDEVr San Francisco 2015 on how to build an easy-to-maintain platform. PFM and banking software company MX recruited its first CMO today.

San Francisco 12

San Francisco Utah User Experience New York 12

William Mills

MAY 11, 2016

Sergii Danilenko (Head of Marketing). Sabina Bhatia (Director, Marketing). Scale private banking model to a much broader market. Showing using a brand new device on a brand new connection. The other presenter used the SAME username and password and it failed? Tim Dubes (VP, Marketing).

Video 40

Video Lending social media Analytics 40

William Mills

SEPTEMBER 9, 2016

Now showing how Avoka can integrate with a ton of apps in a matter of days with your company’s brand. They are showing how Chang might read about potentially investing in SnapChat (multilingual presentation). Targeted at Marketing, execs, lines of business owners, etc. Built a solution called Customer Insight for banking.

social media 40

social media ATM Mobile Customer Experience 40

William Mills

MAY 11, 2016

11:37 am William Mills, CEO of William Mills Agency, and Stephen Ramirez, CEO of Beyond the Arc, discuss major trends presented at this year’s Finovate and highlight key companies such as Malauzai Software, PayActiv and many more! Presenting a programmable cloud – a fintech platform. ^KT. What’s the market strategy?

Video 40

Video Mobile social media Analytics 40

William Mills

SEPTEMBER 7, 2016

Mills-Grimes provide a recap of Finovate Fall Day 1 and highlight key presentations given at yesterday’s show. Presentation starts with a story of roommates and problems with Bills, where one roommate moves out and other may get stuck with all the bills. Check back for new updates throughout the day. William Mills and K.T.

Mobile 40

Mobile Cards Fraud Data 40

PYMNTS

MAY 1, 2018

CMO Rob Israch said the multi-entity capability is what differentiates Tipalti, enabling customers to run their entire payables operations across borders and brands from a single touchpoint. NetSuite has its own PO creation capability, but the integration enables users to streamline their complete accounts payable (AP) workflow. DadeSystems.

Innovation 126

Innovation Fraud System Cards 126

CB Insights

FEBRUARY 27, 2018

In this report, we dive into the trends reshaping how our clothes and accessories are designed, manufactured, distributed, and marketed. How AI is influencing brands. D2C brands shun physical retail. Fashion brands of all sizes and specialties are using technology to understand customers better than ever before.

Industry 78

Industry Branding social media Retail 78

CB Insights

JUNE 7, 2018

Is it the “dark arts” of marketing — as some, including former presidential candidate Hilary Clinton and Democratic Congressman Adam Schiff, have claimed? Psychographics has the potential to transform the way marketers understand and influence decision-making. For example, imagine trying to market a vegan protein bar.

Marketing 78

Marketing Data Analytics Examples 78