PYMNTS

AUGUST 1, 2020

Sensory branding is having a moment. These are some admittedly “out there” examples of sensory branding, which is popular lately for several reasons. Supplementing the “sight” of marketing and branding with a taste or a sound creates an entirely new set of tools to attract consumers.

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PYMNTS

SEPTEMBER 21, 2020

The retail giant is starting “a fashion essentials-inspired brand for both men and women created by our in-house design team,” the company said in a news release. At its core, this new brand is born from thoughtful, simple design, quality fabrics, modern silhouettes and styles updated for today.”. “At Today (Sept.

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PYMNTS

SEPTEMBER 7, 2020

The second is the rise of direct-to-consumer (DTC) brands. It also accelerated the rise of DTC brands, but not for the same reasons. DTC brands drove into the pandemic and adapted to it to catch the digital shift. There are two kinds of DTC brands that have arisen. The Rise Of DTC-Only Brands.

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PYMNTS

OCTOBER 19, 2020

“You're no longer bound to the few brands you engage with,” she said. You really have a myriad of options, whether you're engaging with somebody on Instagram, [shopping with] a new brand or a B2C brand. The Market’s Latest Entrant: Amazon Luxury Stores . For luxury now, all of a sudden there [is] competition.” .

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ABA Community Banking

SEPTEMBER 27, 2021

The American Bankers Association honored six banks today with its Brand Slam awards for bank marketing, judged by a panel of 73 Certified Financial Marketing Professional volunteers. The post ABA Honors Six Banks With Brand Slam Marketing Awards appeared first on ABA Banking Journal.

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PYMNTS

OCTOBER 5, 2020

Now that consumer packaged goods companies have shown they can create products and sell them directly to consumers, it’s time for them to step up their strong suit: marketing. As part of its Kellogg’s Family Rewards program, it is wrapping up a D2C promotion that is unique for its marketing-first approach and for its product bundling.

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Payments Source

SEPTEMBER 1, 2020

FIS' purchase of Worldpay in 2019 required Ellyn Raftery, the company's chief marketing and communication's officer, to reshape its brand to showcase the strengths of both companies — all while a major global pandemic hastened her timeline.

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PYMNTS

NOVEMBER 1, 2020

Inspire Brands will acquire Dunkin' Brands , the parent of Dunkin' and Baskin-Robbins , for $11.3 By joining Inspire, these brands will add complementary guest experiences and occasions to our current portfolio. Also, Dunkin' has been engaged in a significant shift to expand digital marketing since the summer.

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PYMNTS

AUGUST 13, 2020

These are among the key findings that have emerged from PYMNTS’ latest research study, D2C And The New Brand Loyalty Opportunity , a collaboration with sticky.io. PYMNTS research reveals some dramatic shifts in how consumers are obtaining CPG brands both online and offline. percent bought new retail product brands.

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PYMNTS

JULY 28, 2020

Brands looking to sell directly to end users need a vision for what their omnicommerce experience should be, and a plan for how they’re going to deliver something to complement their existing business instead of merely complicating it. Bhatia said there are parts of that effort that brands should focus on and others they should outsource.

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PYMNTS

FEBRUARY 26, 2019

Major retailers are pitching premium baby care products at a less-than-premium price tag with the help of exclusive brands: Walmart is offering Hello Bello exclusively at its stores and its website (and that of the brand). It is also reportedly the inaugural brand rolled out under a platform called Launched.LA.,

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PYMNTS

NOVEMBER 2, 2020

Private equity-backed Inspire Brands will be buying Dunkin' Donuts and bringing it private for a whopping $11.3 Dunkin’ Brands CEO Dave Hoffmann noted the acquisition was a testament to the progress Dunkin’s had made and maintained during the global pandemic leaving the brand “stronger than ever.”. “We Inspire’s Many Brands .

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PYMNTS

SEPTEMBER 14, 2018

Cashierless stores aren’t just for mega retailers like Amazon to sell prepared food from their kitchens or products from other producers: Beverage brands, among other companies, are getting into the action and choosing this checkout experience for stores that showcase their own products IRL (“in real life”) as a marketing tool.

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PYMNTS

NOVEMBER 27, 2020

That influx of users new to digital paths and processes has created pressure in the market for brands to leverage video content. And perhaps more critically, video done well boosts brand loyalty, Atzmon said. It really gives that human connection and that brand affinity.

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ABA Community Banking

OCTOBER 19, 2020

The American Bankers Association honored seven banks today with its Brand Slam awards for bank marketing judged by a panel of 124 volunteers with Certified Financial Marketing Professional credentials. The post ABA Honors Seven Banks With Brand Slam Marketing Awards appeared first on ABA Banking Journal.

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ABA Community Banking

SEPTEMBER 19, 2023

Whether sponsoring large-scale events or supporting local-level initiatives, banks can strengthen their brand presence and attract new customers while demonstrating a genuine commitment to the well-being of their communities. The post Taking your brand on the road appeared first on ABA Banking Journal.

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William Mills

NOVEMBER 2, 2021

A key goal for many growing companies is to expand beyond local recognition to become a well-known national brand. This is where a comprehensive, strategic PR and marketing plan can come in, helping to boost visibility and awareness. Here are a few key areas to focus on.

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William Mills

NOVEMBER 23, 2021

2 areas of consideration for enhancing your credit union’s digital presence in 2022. While the age of the average credit union member remains in the mid-40s, it is important to recognize that this age range is no longer held strongly by Gen X.

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ATM Marketplace

AUGUST 13, 2021

When it comes to ATMs, most banks are fairly good at branding. But when it comes to marketing, many banks fall behind. Most post large signs and symbols that clearly communicate to customers that this is their ATMs. Here's how to catch up.

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ABA Community Banking

OCTOBER 23, 2020

Go on the offensive on social media and take advantage of creative branding opportunities, as well as provide clear communications to your team members and clients. The post Keeping Your Brand in a Safe Position During the Pandemic appeared first on ABA Banking Journal.

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The Financial Brand

JULY 29, 2023

This article What Does a Successful Influencer Marketing Strategy Look Like for Banking Brands? appeared first on The Financial Brand. An influencer makes for an excellent supplement in a bank's brand. But, how do you execute an influencer marketing strategy successfully? appeared first on The Financial Brand.

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The Financial Brand

APRIL 12, 2024

This article New Email Rules 2024: Marketers, Authenticate or Get Trashed appeared first on The Financial Brand. This article New Email Rules 2024: Marketers, Authenticate or Get Trashed appeared first on The Financial Brand. Email authentication is now mandatory in 2024.

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American Banker

NOVEMBER 30, 2023

The bank is trying to reach women and investors from groups that wouldn't traditionally have done business with the white-shoe firm in years past, Alice Milligan said on a marketing panel.

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The Financial Brand

APRIL 15, 2024

This article Is AI the Future of Persuasive Bank Marketing? appeared first on The Financial Brand. Generative AI is a powerful, efficient and persuasive tool banks can use for marketing at scale. This article Is AI the Future of Persuasive Bank Marketing? appeared first on The Financial Brand.

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The Financial Brand

APRIL 16, 2024

This article Move Over CMOs, Data-Driven Growth Marketers Are Taking Over appeared first on The Financial Brand. The evolution of the chief marketer from overseeing ads placements to product innovation is a sign of a new era in executive thinking that's blending sales, product and finance.

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Image Works Direct

JANUARY 24, 2024

image.works is pleased to announce that The Financial Brand, a well-known digital publication and source for financial marketing news, has published an article created by our copy team on the topic of IP targeting and its strength as a strategy for promoting deposit accounts.

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Image Works Direct

JULY 5, 2023

Digital marketing is a powerful tool for businesses of any size to reach and engage potential customers and members. When used strategically, digital ads can be an effective way to increase brand awareness and drive account openings.

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The Financial Brand

SEPTEMBER 16, 2020

Why brand marketing still matters, as does customer lifetime value, even while data increasingly dominates bank and credit union ad choices. The post Google’s Vision for the Future of Bank Marketing, AI, Data and Brand appeared first on The Financial Brand.

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The Emmerich Group

JANUARY 13, 2022

Way too many banks have spent a lot of money on brand awareness. And yet, can you even point to one customer who said I came to this bank because I just love their brand? In fact, most money spent on branding has a negative return on investment. The post How Can Your Bank Create Brand Insistence? Continue Reading.

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William Mills

MARCH 22, 2022

Key marketing strategies focus on member data, increasing online brand presence and leveraging social media. The proliferation of financial service channels has fundamentally changed the way credit unions approach marketing to members and prospects.

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social media Marketing Marketing Strategies Strategy 74

William Mills

AUGUST 22, 2019

While some differences do exist, building brand awareness in B2B markets is still just as important it is for companies marketing to consumers.

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The Financial Brand

MARCH 22, 2024

This article Pay for Performance: The Tactic Saving Marketing Budgets in 2024 appeared first on The Financial Brand. Consumers and businesses have hired the marketing team at your institution for a new role: The organization's best new sales team. And it should give marketing higher priority in banking's budget this year.

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The Financial Brand

MARCH 29, 2024

This article The Great Checking Account Migration: How Marketers Grab Growth in 2024 appeared first on The Financial Brand. Now, bank marketers have a once-in-a-decade opportunity to serve the coming checking account migration. Millions of people moved to a new state or a new city during the post-pandemic residential boom.

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The Financial Brand

APRIL 16, 2024

This article How to Fight for Your Bank’s Marketing Budget Today … and All Year appeared first on The Financial Brand. Here are 6 strategies proactive financial marketers can use to parry the budget ax — and 5 responses to common management objections to maintaining marketing spend.

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The Financial Brand

MARCH 14, 2024

This article How to Become an “Unmarketer”: Stop Marketing and Start Engaging appeared first on The Financial Brand. Marketing guru Scott Stratten argues many marketers need to unlearn conventional wisdom and let go of standard practices to win.

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The Financial Brand

JANUARY 31, 2024

This article What’s the Future of the Global Fintech Market? appeared first on The Financial Brand. A recent survey and report by the World Economic Forum found that many global fintechs are finding prosperity and profits in underserved markets. This article What’s the Future of the Global Fintech Market?

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