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How The Market Gets Interest Rate Predictions Wrong

South State Correspondent

In a few short months, stronger economic data (higher GDP, stronger job market, and stubborn inflation) changed the market’s and the Fed’s view on the future path of interest rates. The market and the Fed are now aligning on only one rate cut in 2024 – obviously this will change over the course of the year as the economic data evolves.

Marketing 195
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Video: 8 Ways to Crank up your Sitecore Authoring and Marketing Experience

Perficient

Whether you are launching a new Sitecore XP environment in the next few months or are wanting to enhance your authoring and marketing experience, this video should be a whistle stop on your enhancements campaign tour. Originally this content was to be presented live in Budapest at SUGCON 2020 but then, well, you know.

Video 508
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Hip On HIPAA: The Secret Sauce to Successful Marketing Campaigns

Perficient

Over the years, I’ve sat through (or participated in) countless digital platform/CRM presentations. I’m hard-pressed to think of one presentation that didn’t include the phrase “the right message, to the right person, at the right time.” Specifically, what is considered marketing and what is not.

Marketing 508
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10 Big Bank Marketing Lessons from the ABA Bank Marketing Conference

South State Correspondent

Last week, the American Banking Association (ABA) held its annual Bank Marketing Conference in Denver, receiving rave reviews. The theme was – developing your marketing superpowers. Amid the brewery networking, superhero costumes, and fun, some fantastic bank marketing lessons were had, and not just for bank marketers.

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6 Alternative Lending Strategies for a Shifting Landscape

As lenders navigate the challenges and opportunities presented by the state of the market, alternative lending strategies have emerged as powerful tools for success. In a market where swift opportunity capture equates to gaining market share, lenders must recognize the importance of adapting to shifting landscapes.

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My Summer Internship Experience With the Marketing Team at Perficient

Perficient

Over the past ten weeks, I have had the amazing opportunity to work as a marketing intern with the corporate communications team at Perficient. During my internship, I have been so lucky to dip my toe in several areas of marketing that I am interested in, which has helped me improve my skills and get a feel for different career paths.

Marketing 322
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Improve Engagement with Web Push Notifications and Sitecore Marketing Automation

Perficient

With better view and click through rates and less regulatory hurdles then email, they have become a popular channel for digital marketers trying to reach their audiences. This goal will be used to trigger Marketing Automation. Sitecore’s Marketing Automation is the perfect tool for designing Push Notification Campaigns.