article thumbnail

Agency, Interrupted: Insourcing, Digital Consultancies, and How to Work With Agencies

Perficient

Digital agencies merged decades-old creative and marketing experience with emerging user experience and interactive technology expertise to accelerate the dot com boom and give countless brick and mortar companies their digital start. But, as brands commoditize digital offerings, creative is not enough. Peak Creative.

How To 508
article thumbnail

Conversational Marketing: Old School Meets New School

Perficient

It’s actually all of the above, leveraged properly together to create great user experiences and garner consumer insights, thus enhancing lead generation activity and customer loyalty. The goal of conversational marketing should always revolve around enhancing your user’s experience, while minimizing friction.

Meeting 443
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How to Successfully Implement a Digital Solution

Gonzobanker

Document end-to-end data flows, functional components and integration points – The end-user experience is key in the implementation of the digital solution. Define how processes work from start to finish, features interact with each other, and form and function combine to align individual components into a single comprehensive view.

How To 158
article thumbnail

Transforming the User Experience: Five Steps to Boost Conversions for Your Financial Brand

Digital Growth Institute

However, many financial brand websites fail to reflect this truth, as revealed by digital secret shopping studies. In this article, we’ll show you how to transform the pain points costing your financial brand millions of dollars into valuable opportunities.

article thumbnail

Deep Dive: How Loyalty Innovation Improves Member Relationships, Boosts Brand Awareness

PYMNTS

This month’s Deep Dive examines loyalty programs’ significance for retaining members, generating customer referrals, adding cost efficiency and enabling user-generated content, such as ratings, that can help boost brand awareness. Understanding how to support all customers and build trust can yield the best results over time.

article thumbnail

It’s a Program, Not a Project: Designing Websites for Accessibility

Perficient

Designing with accessibility in mind creates a better site/experience for all users. An accessible site can bring in additional customers and provide brand differentiation from your competitors. An accessible site can also tie in and reinforce your company’s brand values. Using text instead of images when possible.

UX 531
article thumbnail

Habits That Stifle UX Innovation in Banking (and How to Change Them)

The Financial Brand

Hiring creative user experience pros won't help if they don't have the right support and culture. The post Habits That Stifle UX Innovation in Banking (and How to Change Them) appeared first on The Financial Brand. Three actions can help turn things around.

UX 36