Remove Branding Remove How To Remove Operations Remove User Experience
article thumbnail

Deep Dive: How Loyalty Innovation Improves Member Relationships, Boosts Brand Awareness

PYMNTS

This month’s Deep Dive examines loyalty programs’ significance for retaining members, generating customer referrals, adding cost efficiency and enabling user-generated content, such as ratings, that can help boost brand awareness. Understanding how to support all customers and build trust can yield the best results over time.

article thumbnail

What Quibi’s Flameout Teaches Us about Behavior Change

Perficient

Last week mobile TV platform Quibi announced plans to shut down operations, just seven months after a promising debut. By applying the FBM to the Quibi story, we can learn much about what ailed the platform and how to avoid similar missteps in future product planning. Quibi needed to move users above the FBM action line.

US 294
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How To Succeed In (Chinese) Business Without Really Trying

PYMNTS

It did translate various product offerings into Chinese, but did not customize user experience or pricing for the local market. The market, he said, is much faster than other markets in which they may operate successfully. For example, Wang said, when Apple came to China, the company didn’t make many changes to its product.

How To 103
article thumbnail

The New Financial Paradigm

Cisco

Some of the most representative messages were based on: Banking in Latin America: Its challenges and opportunities, mainly around cybersecurity and the digital experience. Successful business resilience: How it ensures employee safety, operational continuity, and excellence in customer service.

article thumbnail

The growing interest in digital banks

Insights on Business

Some of the most important elements mentioned by analysts and professionals can be divided into four models: Digital bank brands: Many established, full-service banks find it difficult to appeal to millennials. Wary of alienating existing customers, they do not want to alter their current branding.

article thumbnail

The Great Credit Card Program Outsourcing Debate

PYMNTS

Among the biggest debates is how to construct and operate the best card program possible – a decision that served as the foundation for a new PYMNTS interview with Jim Geeslin, head of strategy for Elan Financial Services , an agent credit card issuer. Branding matters, too, especially when outsourcing.

Cards 140
article thumbnail

Is a Zombie Core Eating Your Bank’s Brain?

Gonzobanker

Being on a zombie core doesn’t have to end in an apocalypse, as long as you know how to manage the system – and the vendor. Core conversions are expensive and disruptive to a bank’s operations and may not always be a necessary strategy. I recently heard a banker refer to his institution’s core banking platform as a “zombie core.”