Branding How To Millennials User Experience 
PYMNTS
DECEMBER 4, 2018
For APMs and other players – especially the traditional credit card issuers – the question remains: How to keep the consumer engaged? When it comes to a loyalty program, it’s all about a good user experience. The Millennials Cometh. We are talking here, of course, about millennials.
Insights on Business
APRIL 28, 2017
Some of the most important elements mentioned by analysts and professionals can be divided into four models: Digital bank brands: Many established, full-service banks find it difficult to appeal to millennials. Wary of alienating existing customers, they do not want to alter their current branding.
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PYMNTS
NOVEMBER 19, 2019
Among the biggest debates is how to construct and operate the best card program possible – a decision that served as the foundation for a new PYMNTS interview with Jim Geeslin, head of strategy for Elan Financial Services , an agent credit card issuer. Branding matters, too, especially when outsourcing.
NCR
SEPTEMBER 5, 2017
A loyalty program is made up of a diverse collection of consumers, from baby boomers to digitally native millennials, all with different expectations of loyalty programs and what the accompanying rewards and promotions should be. But how do you satisfy such diverse demographics while also making the program commercially viable?
South State Correspondent
JULY 19, 2023
Instead of producing a mass ad to stereotype all millennials, bank marketing AI now allows a level of precision to produce content that can appeal to a single individual or to a mass of customers with a single intent. Understanding the concepts of good coding, customer experience, film, art, advertising, and branding will still be required.
PYMNTS
JANUARY 3, 2017
Rewards can help lure customers to a brand and keep them there. I think merchants and issuers alike see the value of rewards in creating a storyline for customers, enhancing the relationship with the brand and driving stronger loyalty,” he added. Retail is a dog-eat-dog world, operating at times on the thinnest of margins.
PYMNTS
JANUARY 14, 2019
Amazon started with zero customers, zero brand awareness and a very ugly website with a clunky user experience, by today’s standards. And it did so via a channel that was not at all conducive to a digital shopping experience. Not exactly a great user experience. I guess every sad story needs a bad guy.
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