What Quibi’s Flameout Teaches Us about Behavior Change
Perficient
OCTOBER 29, 2020
By applying the FBM to the Quibi story, we can learn much about what ailed the platform and how to avoid similar missteps in future product planning. Motivation ranges from high to low, expressed as pairings of pleasure/pain, hope/fear, and social acceptance/rejection. Quibi needed to move users above the FBM action line.
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