PYMNTS

JULY 28, 2020

Their platform is not able to scale, [and they’re] searching for how to create a better framework for what they’re already doing.”. Brands that are either expanding existing DTC operations or have only sold through a marketplace can use channels like Amazon without creating potential conflicts in their path to selling directly to consumers.

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PYMNTS

SEPTEMBER 9, 2020

Bringing a brand directly to consumers over digital channels was an option to consider in the pre-pandemic world — but the question for brands today in our radically digitized world is not if, but when, according to sticky.io They have to optimize every touchpoint that the customer has with their brand.”.

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Bank Innovation

MARCH 15, 2019

CEO scandals, pulled IPOs and sinking stock prices, have taken the luster off previously high-flying brands. But over the last 12 months, warnings that first signaled in 2016 have been flashing brighter. Big banks have finally woken up […].

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Branding Fintech How To America 199

William Mills

NOVEMBER 2, 2021

A key goal for many growing companies is to expand beyond local recognition to become a well-known national brand. This is where a comprehensive, strategic PR and marketing plan can come in, helping to boost visibility and awareness. Here are a few key areas to focus on.

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Perficient

JANUARY 30, 2021

SXA Themes also allow sites to share a standard site layout while making sure that the site has the right look and feel for each brand. How can they use tools like Creative Exchange to get content imported into Sitecore? One of the pain points of SXA tho has been with front end development.

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ATM Marketplace

AUGUST 13, 2021

When it comes to ATMs, most banks are fairly good at branding. Here's how to catch up. Most post large signs and symbols that clearly communicate to customers that this is their ATMs. But when it comes to marketing, many banks fall behind.

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Abrigo

OCTOBER 10, 2023

Banks and credit unions should consider teaching their staff how to use the fraud triangle to enhance their ability to shield customers from fraud. The established, familiar brand leads victims to rationalize that the sudden suspicious windfall is legitimate. Factors for fraud What is the fraud triangle?

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Bank Innovation

MARCH 7, 2019

Before Citizens Financial Group launched its digital-only banking unit, Citizens Access, last July, a team of bankers spent months intensely analyzing how customers might interact with a digital bank with no physical presence versus a traditional bank with a large network of branches.

Branding 170

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Insights on Business

FEBRUARY 11, 2018

The technology has advanced to the point that building VA’s is no longer a discussion around functionality and technology, but organizations and now dedicating more time developing the VA’s “personalities” to reflect the company’s mission, vision and brand. How does this bot, named and personified, support a brand’s vision and promise?

Branding 125

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Payments Dive

JUNE 19, 2018

Understand the key criteria you should consider when choosing a partner to launch your restaurant digital engagement program.

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Bank Innovation

OCTOBER 19, 2017

Justin Gianninoto, director of digital strategy, presented at PRSA NJ’s “Brand Storytelling & Content Marketing” seminar to discuss how to get results for your company or organization with great storytelling.

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PYMNTS

SEPTEMBER 9, 2020

You can get pushed onto your back foot, or you can ask yourself a really simple question, which is: ‘How does this serve me?’”. When retailers are thinking about how to adjust, she said, the first step is finding new ways to lean into those tried-and-true classics of creating the right customer experience. It’s predictable.

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PYMNTS

AUGUST 9, 2018

The problem with loyalty to price is that it isn’t the same thing as loyalty to brand,” McCrary noted — and because gasoline is such a commodity good for consumers, it is hard to build brand loyalty. McCrary noted that examples of those modes are popping up all over the industry.

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PYMNTS

MARCH 16, 2018

What does it take for a fashion brand to stay on top of the trends? But not all brands excel at crawling the web for information relevant to their businesses. “A Brands and retailers work on a global scale, after all. For multinational brands, this functionality could help perfect their local pricing.

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PYMNTS

OCTOBER 12, 2020

Consumers were in many ways forced to figure out how to use digital wallets for their everyday needs, such as grocery or food delivery,” Mao said. “QR It’s one that allows consumers to choose how they want to shop and pay.”. QR code scanning, which didn’t have much traction in the U.S., is suddenly popping up everywhere.

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Image Works Direct

FEBRUARY 22, 2023

Not only is Financial Capability Month important for raising awareness about the value of financial education, but it’s also a great marketing opportunity for your brand. With April right around the corner, National Financial Capability Month (previously Financial Literacy Month) is quickly approaching.

Branding 36

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Jack Henry

DECEMBER 2, 2015

If this was an easy task, you likely have a strong idea about your institution’s brand identity. If this was difficult, I am here to offer a few tips on how to reflect the value of your institution to your customers. Now, think about your financial institution. Can you think of five words to describe it?

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PYMNTS

NOVEMBER 18, 2019

Founded last year by CEO Ben Jones, Ohi offers same-day or next-day delivery to smaller brands via micro-warehouses in major cities. Every brand we talk to knows this is the future.”. The greatest challenge we face is how to scale quickly without making mistakes,” said Jones. Ohi also charges $2.50 for a pick-and-pack fee.

Branding 102

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South State Correspondent

JULY 21, 2015

Banks stumble on how to create an enduring brand. However, if they can brand water, bananas and vodka, we can certainly brand a bank. Just be glad your bank has a product that customers can see and touch, because Intel had a tough job branding its hardware that was never seen.

How To 150

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The Financial Brand

MARCH 14, 2024

This article How to Become an “Unmarketer”: Stop Marketing and Start Engaging appeared first on The Financial Brand. This article How to Become an “Unmarketer”: Stop Marketing and Start Engaging appeared first on The Financial Brand.

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PYMNTS

MAY 12, 2020

Retailers and direct-to-consumer (D2C) brands that are now seeing their eCommerce sales take flight would be remiss to ignore the data being generated by the digital shift and the potential marketing opportunities. Testing has generally been reserved for bigger and luxury retail brands. Next up, customer strategy and measurement.

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Payments Dive

JULY 1, 2016

Date: July 26, 2016 | Time: 2:00 PM EDT | Duration: 60 Minutes | Join us for a discussion with Blackhawk Engagement solutions, that outlines how to use branded value — like physical and digital gift cards — to help grow your sales.

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PYMNTS

MAY 4, 2020

Brands that are normally known for sharp marketing and innovative consumer engagement tactics have gone dormant – and, at worst, have created destructive cycles for their post-pandemic businesses. The list of solid brands that have suddenly become super discounters includes Nordstrom, Macy’s, The Gap, Lowe’s, J.

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PYMNTS

MARCH 28, 2019

After styling rooms based on the tastes of their customers, online interior design platforms are branching out by offering their own direct-to-consumer (DTC) furniture brands. Those renderings are filled with shoppable furniture from top retailers, according to Wood, along with brands consumers might not know and can discover.

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Independent Banker

FEBRUARY 28, 2023

Another ThinkTECH alumni company, Fintel Connect, worked with a bank to extend its brand marketing via third-party publishers. With data dispersed in multiple places due to acquisitions, this consolidation yielded not only increased bank efficiency but also a way to deliver more targeted product offerings to existing clients.

Data 133

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The Financial Brand

APRIL 16, 2024

This article How to Fight for Your Bank’s Marketing Budget Today … and All Year appeared first on The Financial Brand. This article How to Fight for Your Bank’s Marketing Budget Today … and All Year appeared first on The Financial Brand.

How To 19

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Gonzobanker

MAY 14, 2018

Financial Brand Forum , an exponentially growing event now in its fifth year – targeted at the morphing worlds of financial marketing, sales and service – is a well-oiled machine with several coats of highly buffed wax. The post Financial Brand Forum 2018: 7 Takeaways in 7 Minutes appeared first on Gonzobanker. Digital First Now!

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PYMNTS

DECEMBER 20, 2017

Once you’re there, it’s essential to develop a voice for how your business communicates that’s unique and memorable. This makes for a strong brand image that’ll remain on their minds. Your brand should exist everywhere your audience does and engage them wherever they’re comfortable. The less steps required of them, the better.

Branding 142

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The Financial Brand

MARCH 3, 2024

This article How to Turn Identity Fraud Prevention into a Competitive Advantage appeared first on The Financial Brand. This article How to Turn Identity Fraud Prevention into a Competitive Advantage appeared first on The Financial Brand. A secure onboarding process has the potential to be a competitive advantage.

Fraud 27

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PYMNTS

SEPTEMBER 18, 2019

“Nike has made a big shift in their strategy over the past couple of years,” he said, adding the brand is investing less in what he called wholesale relationships while providing a more digital and mobile experience to customers — and getting store associates more involved in that effort.

How To 176

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PYMNTS

JULY 2, 2020

This month’s Deep Dive examines loyalty programs’ significance for retaining members, generating customer referrals, adding cost efficiency and enabling user-generated content, such as ratings, that can help boost brand awareness. Understanding how to support all customers and build trust can yield the best results over time.

Innovation 155

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PYMNTS

JULY 31, 2018

In an effort to extend its brand beyond fabrics, Jo-Ann Stores has shortened the name of its brick-and-mortar stores. The locations, which were previously branded as Jo-Ann Fabrics, are now known as JOANN, AdWeek reported. “We

Branding 104

Branding Retail Video Mobile 104

The Financial Brand

JUNE 19, 2023

Here’s How to Reverse That. appeared first on The Financial Brand. Here’s How to Reverse That. appeared first on The Financial Brand. This article Banking Loyalty is Falling. This article Banking Loyalty is Falling.

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The Financial Brand

FEBRUARY 25, 2024

This article Forum Highlight: How to Navigate the Coming Storm of Demographic Disruption appeared first on The Financial Brand. This article Forum Highlight: How to Navigate the Coming Storm of Demographic Disruption appeared first on The Financial Brand.

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Independent Banker

OCTOBER 1, 2022

Respondents also indicated a 23% increase in purchase intent for brands and companies with responsible data practices. How to reassure customers that their data is protected. of consumers say they understand the value in sharing data with brands under the right conditions, such as when they want to learn about new products.

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Jeff For Banks

OCTOBER 7, 2021

I can think of no reason why a bank would claim the mantel of brand leadership if they must routinely price up deposits or reduce loan yields or structures to get new customers. Be part of customers' personal brands - "I gotta have my Starbucks!" "My In fact, being the best price in town might diminish your brand.

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The Financial Brand

NOVEMBER 14, 2023

This article Instant Payments: How to Navigate the FedNow Revolution appeared first on The Financial Brand. This article Instant Payments: How to Navigate the FedNow Revolution appeared first on The Financial Brand.

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