What Quibi’s Flameout Teaches Us about Behavior Change
Perficient
OCTOBER 29, 2020
By applying the FBM to the Quibi story, we can learn much about what ailed the platform and how to avoid similar missteps in future product planning. For any brand that promises to entertain, motivation should center on pleasure. Quibi also needed to motivate users based on belonging and acceptance.
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