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Conversational Marketing: Old School Meets New School

Perficient

It’s actually all of the above, leveraged properly together to create great user experiences and garner consumer insights, thus enhancing lead generation activity and customer loyalty. Conversational marketing is typically done with the goal of shortening the sales cycle, but there’s a lot more to it. Shorten your sales cycle.

Meeting 443
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YouTube Continues to Dominate the Video Results in Google

Perficient

These factors are combined with your clickthrough rate into a metric called Quality Score and help improve the overall user experience with ads. Excess monetization would lead to a poor user experience and an erosion of market share over time. Informational/how-to videos may be your best target. Share count.

Video 520
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MX Recruits Former Intel & Fiserv CMO, Don MacDonald

Fintech Labs Insights

MX appointed Don MacDonald to lead marketing and branding efforts and develop marketing strategies to help bank clients enhance the account holder experience. MX presented at FinDEVr San Francisco 2015 on how to build an easy-to-maintain platform.

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FinovateSpring 2016 Live Blog – Day 2

William Mills

Credit HQ helps demonstrate to a small business how to start trading. Customers can store all of their online profiles in one secure location to improve user experience. What’s the market strategy? Branded version is available. ^KT. As a co-branding solution, it would work very well. Karl Falk (CEO).

Video 40
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Finovate Fall 2016 Live Blog – Day 1

William Mills

We are doing a refi on our condo and I had to use GoToMeeting to show our FI’s mortgage lender how to find and use the documents we uploaded on THEIR system because the loan officer didn’t know how to use the system. Integrated with major retailer API’s like Amazon, eBay, Best Buy and several other aspirational brands.

Mobile 40
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We Analyzed 9 Of The Biggest Direct-to-Consumer Success Stories To Figure Out The Secrets to Their Growth — Here’s What We Learned

CB Insights

An explosion of new direct-to-consumer companies is transforming how people shop. In the process, these brands, spanning everything from detergent to sneakers, are radically changing consumer preferences and expectations. In this analysis, we examine how these once-tiny startups have made it big.

Video 78