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Conversational Marketing: Old School Meets New School

Perficient

It’s actually all of the above, leveraged properly together to create great user experiences and garner consumer insights, thus enhancing lead generation activity and customer loyalty. The goal of conversational marketing should always revolve around enhancing your user’s experience, while minimizing friction.

Meeting 443
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It’s a Program, Not a Project: Designing Websites for Accessibility

Perficient

Designing with accessibility in mind creates a better site/experience for all users. An accessible site can bring in additional customers and provide brand differentiation from your competitors. An accessible site can also tie in and reinforce your company’s brand values.

UX 531
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What Quibi’s Flameout Teaches Us about Behavior Change

Perficient

By applying the FBM to the Quibi story, we can learn much about what ailed the platform and how to avoid similar missteps in future product planning. For any brand that promises to entertain, motivation should center on pleasure. Quibi also needed to motivate users based on belonging and acceptance.

US 294
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Habits That Stifle UX Innovation in Banking (and How to Change Them)

The Financial Brand

Hiring creative user experience pros won't help if they don't have the right support and culture. The post Habits That Stifle UX Innovation in Banking (and How to Change Them) appeared first on The Financial Brand. Three actions can help turn things around.

UX 37
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The growing interest in digital banks

Insights on Business

Some of the most important elements mentioned by analysts and professionals can be divided into four models: Digital bank brands: Many established, full-service banks find it difficult to appeal to millennials. Wary of alienating existing customers, they do not want to alter their current branding.

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Interior Define’s Omnichannel Approach To Furniture Design

PYMNTS

“The plan from our perspective was to create a user experience online first that would enable shoppers to easily customize a piece,” said Royer. The marketing tool that ended up working best for the brand was opening a physical store — and giving customers a chance to interact with their line of couches.

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Interior Define’s Omnichannel Approach To Home Furnishings

PYMNTS

“The plan from our perspective was to create a user experience online first that would enable shoppers to easily customize a piece,” said Royer. The marketing tool that ended up working best for the brand was opening a physical store – and giving customers a change interact with their line of couches.