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Special K, Other CPG Brands Step Up D2C Efforts

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20 for its Special K brand. The flavors were “inspired” by Twitter conversations the brand had with consumers. But it is innovative from the marketing standpoint and also hits on the theme of collecting data to sharpen those marketing campaigns once they’re done. The promotion started Sept. found that 54.6

Branding 183
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Video Content Creates Digital-First Brand Loyalty

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Those reluctant groups are now jumping on the bandwagon as well and adopting these digital behaviors.”. That influx of users new to digital paths and processes has created pressure in the market for brands to leverage video content. And perhaps more critically, video done well boosts brand loyalty, Atzmon said.

Video 209
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Forget Twitter And Instagram, Big Brands Are Moving To TikTok

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“We are investing in our digital channels and are always looking for innovative ways to engage with guests,” the company said in a statement. To dance their way to deliciousness, users must follow the BK brand on TikTok and post their dance/order video on the social media app using a specialized BK soundtrack and #WhopperDance hashtag.

Branding 222
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Walgreens Partners With Alibaba To Offer Beauty Brands On Tmall Global

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Walgreens Boots Alliance and Alibaba Group Holding have announced the launch of a Boots flagship store on Tmall Global , Alibaba’s B2C platform for international brands and retailers. The partnership will offer Boots beauty brands to more than half a billion consumers in China, including No7, Soap & Glory and Boots Cucumber.

Branding 175
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Delivering Restaurant Innovation With Mobile Tech

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These are some of the ways that innovators in the dining space are making it easier for consumers to order their favorite foods — and for restaurants to accept their orders: The projected value of online restaurant delivery sales by 2022, compared to $25 billion today, is $62 billion. Indiana University will have them this month.

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Inspire Brands Acquires Jimmy John’s Sandwich Chain

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In a deal that would make it the fourth-biggest restaurant company in the country, Inspire Brands will acquire Jimmy John’s for a price that was not disclosed. Liautaud continued, “Inspire’s long-term approach, culture of innovation and commitment to helping brands grow sets it apart from the rest.”. 24, 2018 ($43.50

Branding 101
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Retail 2020: Looking Back On D2C Brands

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Direct-to-consumer (D2C) brands came in two flavors during 2020. The second flavor were the brands that had seen traction before the pandemic and flourished during it with innovative marketing, fresh business models and cool packaging. That group is more exciting. The seven-year-old D2C hybrid brand has received $4.7

Branding 162